Connect with us
Prague Gaming & TECH Summit 2024

888 Holdings

North America Online Gambling Market Report 2020-2025 Featuring 888 Holdings, William Hill, Caesars Entertainment

Published

on

 

The “North America Online Gambling Market- Growth, Trends and Forecast (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.

The North America online gambling market is projected to register a CAGR of 14.78% during the forecast period (2020 – 2025).

Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience. With the advent of technology, there has been a widespread implementation of virtual reality, block chain, and mobile platforms in the gambling industry across the region.

The current legislation framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, Delaware, and New Jersey to operate legally, as these are the four states where online betting is regulated.

Advertisement

Custom slot types are trending the most in the market, owing to the scope of innovation and personalization by consumers. Moreover, live casinos have gained popularity over the recent past, as they involve a wide deal of live dealers and real-time feedback that help improve the real-world casino experience.

Key Market Trends

Online Sports Betting Holds a Prominent Share among the Online Gambling

The online betting segment is predominantly applied in the sports category, especially in events, such as FIFA World Cup and European Championships. Some of the popular online sport betting includes football, horse racing, e-sports and other sports bettings. With an aim to gain competitive advantage in sports betting, players are entering into long-term partnerships and agreements.

For instance, in June 2019, the National Basketball Players Association and gaming supplier Highlight Games entered into a partnership for a simulated, real-money sports gambling product using NBA highlights and footage. The product is expected to be called “NBA Last 90.” The product is set to debut in the US and European gaming and lottery markets during the 2019-20 NBA season. Costa Rica has long been a major hub for sports betting.

Advertisement

Canada is The Largest Market

Canada is largely an unregulated country in terms of online gaming. The Canadian Gaming Commission oversees the industry as a whole in Canada, offering information and responding to any serious issues that arise. Laws pertaining to casinos, online gaming, sports betting, and other similar activities are enacted and enforced by individual provinces.

The Canadian Gaming Association estimates that the unregulated internet gambling market currently generates around CAD 1 billion in revenues annually, and that those revenues are distributed fairly and evenly between sports betting, casino gaming, and poker. It has been observed that 75%-85% of people in Canada gamble in some form, whether it be charitable gambling or online poker, or any number of other options. Participation in some provinces, like nova Scotia and Saskatchewan, is higher than in other places.

Competitive Landscape

The North America online gambling market is a highly fragmented market and comprises regional and global players such as 888 Holdings PLC, William Hill PLC, Caesars Entertainment Corporation and others. Major players are focusing on mergers and acquisitions to expand their presence in the regional market and to enhance their brand portfolio to cater to various preferences of the consumers. Merger and acquisition is the most preferred strategy in the casino gambling market.

Advertisement

The key players are also entering into partnerships/agreements to enhance their offerings. Moreover, these players are also focusing to launch their offering in the new potential markets. For instance: In 2018, 888 Holdings PLC launched a new portfolio of live dealer casino games in New Jersey, as part of the continued expansion of its business in the Garden State.

Powered by WPeMatico

Continue Reading
Advertisement

888 Holdings

SBC Summit North America: Charting New Paths in Affiliate and Marketing Success

Published

on

sbc-summit-north-america:-charting-new-paths-in-affiliate-and-marketing-success

 

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will serve as the ideal platform to acquire insights into content creation strategies, brand building and the power of big data, all of which can help affiliates solidify their standing in the market.

Scheduled to take place on Wednesday, May 8, 2024, the ‘Affiliate & Marketing’ track promises engaging discussions encompassing mergers and acquisitions in the affiliate space, gamification, the rise in popularity of online influencers, artificial intelligence (AI) and customer relationship management (CRM) strategies to foster player loyalty, among other topics.

Kicking off the conference track is the panel titled ‘Affiliate Leaders Panel: Building Brands Through Content and Customization’, which will feature Andrew Garven (Head of Marketing, Covers), Rome Smith (Head of Marketing – North America, Betsson), Marcos Oliveira (Chief Operating Officer, Clever Advertising) alongside panel moderator Michael Daly (Former Chief Executive Officer, Catena Media). The panel will delve into how leading affiliates harness branding and compelling content to build unique and recognizable affiliate brands, optimize acquisition rates and strike successful operator partnerships.

The ‘Big Data at the Center: How Affiliates & Operators Can Make Sense of Their Customers Across Multiple Channels’ panel will delve into the strategic use of big data in understanding customer behavior. Experts Gil Bushkin???? (Senior Director of Interactive Marketing, betPARX), Zachary Sold (Vice-President of Marketing, Caesars), Elizabeth Lodge (Chief Marketing Officer, Winible) and panel moderator James Fox (Industry Manager, Google) will discuss big data’s role in identifying common trends in player acquisition and retention as well as profiling customer archetypes that aid in enhancing player engagement and meet operator partner expectations.

Advertisement

The panel ‘It’s an Influencer’s World: Charting the Success of Ambassadors, Streamers and Other Social Media Stars’ will examine the growing influence of alternative affiliate channels such as influencers, streamers and sports ambassadors. Industry luminaries Kelly Koffler (Influencer/YouTube Content Creator, Slot500Club and Beyond Blackjack), Josh Duffy (SM Influencer /YouTube Creator, Slotaholic), Jon Della Terza (Social Media Influencer/Content Creator, NJ Slot Guy), Josh Margolis (Vice-President of Marketing, Prize Picks), Grant Flannery (Head of Marketing, Rivalry) and panel moderator Lazar Miucin (Chief Executive Officer and co-founder, iGaming Advisor) will delve into the distinctive acquisition strategies and content approaches employed by influencers and examine how they can effectively collaborate with operators. Additionally, the panel will discuss adaptation strategies for traditional affiliates to capture the interest of the next generation of players.

The session panel titled ‘Affiliate Diversification: Success Strategies for the Slower Years’ will delve into innovative approaches affiliates can employ to reach new audiences. Affiliate and marketing experts Noam Klivitsky (Vice-President of US Marketing, 888 Holdings), Shmulik Segal (Chief Executive Officer, MediaTroopers) and Max Bichsel (Vice-President, Gambling.com Group) will explore such strategies while emphasizing the significance of strategic media partnerships in ensuring a strong market presence.

Attendees will also have the opportunity to expand their knowledge of the North American market through dedicated conference tracks covering leadership, sports betting, iGaming, industry and growth, compliance and regulation and payments and technology.

Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum (entry requires a separate ticket) and the Player Protection Symposium.

Purchase your ‘early bird’ ticket at the discounted price of $795 and gain access to all three days of SBC Summit North America (including the Player Protection Symposium) including the exhibition, the conference and exclusive networking parties. Additionally, operators and affiliates can apply for a free pass to the event.

Advertisement

You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly SBC Summit North America LinkedIn newsletter.

Continue Reading

888 Holdings

888 Holdings Terminates its Deal with Sports Illustrated

Published

on

888-holdings-terminates-its-deal-with-sports-illustrated

 

888 Holdings said on Wednesday it had terminated its deal with Sports Illustrated and was looking at options to sell or exit its direct-to-consumer U.S. operations, due to intense competition and low margins.

Sports Illustrated (SI), known for its eponymous sports magazine, had entered the online betting market in an exclusive deal with 888 in 2021 in a bid to entice SI fans.

Sportsbetting in the US took off in the last few years since it was legalised in 2018, with players in the country partnering up with or buying out British gambling groups that have more experience in that field.

But it has been a long road toward profitability for many sports gambling groups including market leader Flutter-owned FanDuel, which turned profitable for the first time only last year.

Advertisement

“In the US, the intensity of competition and requirement for scale means huge investment is required to reach profitability,” 888 CEO Per Widerström said in a statement.

BetMGM, jointly owned by Ladbrokes-owner Entain and MGM Resorts, made its first profits in the second half of last year.

888, which is active in four U.S. states, said it was terminating its agreement with SI-parent Authentic Brands and would pay a termination fee of about $25 million.

The termination is expected to help save 888 about $6 million to $7 million per year in 2024 and 2025, it added.

Advertisement
Continue Reading

888 Holdings

Michigan Gaming Control Board Approves 888 Holdings as Hannahville Tribe’s Internet Casino Gaming Provider

Published

on

 

The Michigan Gaming Control Board has approved 888 Holdings’ VHL Michigan LLC as the new platform provider for the Hannahville Indian Community’s internet casino gaming site under the Sports Illustrated brand effective Tuesday, Feb. 7, at 8 am. The tribe operates Island Resort and Casino in Harris, Mich.

The Hannahville tribe entered an agreement with 888 Holdings after Twin Spires, the original platform provider for both internet gaming and internet sports betting, announced its plans last year to exit the business. 888 Holdings’ VHL Michigan LLC became the tribe’s internet sports betting provider on Sept. 7, 2022. Twin Spires no longer offers internet gaming or internet sports betting services in Michigan.

“I wish the Hannahville tribe continued success as they once again may offer their customers both internet gaming and internet sports betting in Michigan,” said Henry Williams, MGCB executive director.

The Hannahville Indian Community was among 10 licensees initially authorized by the MGCB to launch both forms of internet gaming in Michigan on Jan. 22, 2021. In mid-April 2022, the MGCB authorized the state’s 15th internet gaming and sports betting operator. Licenses by law are limited to the three commercial casinos and 12 federally recognized tribes in Michigan.

Advertisement

Powered by WPeMatico

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania