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Social Chain-owned GameByte launches first publisher-led e-commerce brand

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The move makes GameByte the only social publisher in the world to own every step of the consumer journey.

The GameByte shop will stock over 1000 products including video games, next-gen consoles and gaming accessories

A proprietary e-commerce platform will provide media buyers with total transparency and insight

84% of GameByte’s surveyed followers* said they want to buy with GameByte

Manchester-based GameByte, the gaming brand owned by global social agency and publishing house, Social Chain, is venturing into e-commerce with the launch of The GameByte shop.

On November 9, GameByte’s audience of more than 6 million gamers will be introduced to over 1000 products including merchandise, gaming accessories, hardware, next-gen consoles and games. The shop will act as an extension of the GameByte website GameByte.com, which hosts its gaming news coverage and features.

Gaming enthusiasts will be able to buy directly from the store or purchase through social by simply clicking on one of GameByte’s Facebook videos, which average more than 25 million views every month.

GameByte’s mantra, ‘by gamers for gamers’, takes centre stage in the creation and launch of the shop, which was ideated based on a survey put to its audience that saw 84% of GameByte’s audience express a desire to buy with GameByte.

GameByte’s head, Rich White, said: “This isn’t just the next generation of GameByte, it’s the next gen of games media. Though it’s never been done before, we’re in the perfect position to launch a gaming e-commerce platform. We know our audience inside-out.”

The same survey found that one-third of gamers discover new brands on social media, emphasising the role that GameByte’s social following will play in the success of the shop.

Four-year-old GameByte has grown until this point by creating fan-centric original content and coverage for household gaming brands like Frontier and Logitech. In a first for games media, the GameByte brand will now become the client, using its tried-and-tested content strategy to market its own products as well as that of its clients.

The GameByte Shop will also act as ad inventory for clients, media buyers and affiliates, who will have the chance to tap into a market of an estimated 2.6 billion active gamers worldwide, a figure that is set to increase by 5% in 2021 to 2.725 billion.

While this is unprecedented in gaming, the move is reminiscent of the beauty brand Glossier’s strategy. Glossier first began as a publisher, Into The Gloss, and soon turned its editorial audience into paying customers, relying on their insight to create smash-hit products.

GameByte, of course, will benefit from the resources of parent company Social Chain, which will assist in content creation across editorial, social-first video and display ads, to promotional posts, performance marketing, driving traffic and customer acquisition.

Social Chain’s business development director, Sam Barrett, added: “We’re already a trusted source of gaming news and entertainment. Now with our proprietary e-commerce platform, we can provide a seamless purchase journey for both our community and for the world’s leading gaming companies, by owning every step involved to help them reach their customers.”

The shop is a natural next step for GameByte, but also hints at the upward trajectory that social commerce is on, with companies like Social Chain at the forefront. What’s more, it promises to demonstrate the power of community and social-first savvy in generating revenue for both the brand and its partners.

*These figures are based on a survey of 1,569 gamers from the GameByte community.

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Blueprint Gaming

Blueprint Gaming releases Wolf Fury Fire Blitz slot

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New title adds Fire Spins and Blitz Spins bonuses plus Standard, Super and Ultra Power Play modes at 5x, 10x and 20x stake.

Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins.

The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols and “guarantees either Fire Spins or Blitz Spins.”

Fire Spins triggers when six or more Cash symbols land in view. Each reel position spins independently to add more Cash or Wolf symbols, with new symbols resetting a three-spin counter and locking in place. Blueprint said the Wolf can land on the centre reel to collect all Cash symbols in view, then collect additional prizes that land for the remainder of the feature.

Blitz Spins activates when a Wolf symbol lands on reel three alongside Cash symbols on two adjacent reels. During the bonus, the Wolf collects every Cash symbol that lands before the reels respin, and additional Wolf symbols can lock in place, with up to three collectors active at once.

The title also includes Blueprint Gaming’s multi-level Power Play, offering Standard, Super or Ultra modes at 5x, 10x or 20x the base stake. In these modes, the company said only Cash and Wolf symbols appear on the reels.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming™, said: “Wolf Fury Fire Blitz combines several of our most engaging mechanics into a fast-paced experience that offers players frequent feature opportunities and exciting collection gameplay. The Fire Blitz mechanic creates anticipation throughout every session, while the dual bonus structure ensures plenty of variety.

“The addition of our multi-level Power Play further enhances the experience by giving players greater control over how they engage with the game, reinforcing our commitment to delivering innovative, feature-rich content that performs across regulated markets worldwide.”

The post Blueprint Gaming releases Wolf Fury Fire Blitz slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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4 Chili Pots: Hold and Win

Playson releases 4 Chili Pots: Hold and Win with dual bonus modes

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Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x.

The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels. The chilli colour determines the feature in play: red triggers a Multi Feature that adds multipliers up to 5x; orange triggers a Mystery Feature that can award Mini, Minor or Major jackpot values or a coin value up to 75x; and green triggers a Collect Feature that gathers the value of all symbols in play, including any attached multipliers.

A golden Super Chili Bonus symbol can trigger a Super Bonus Game on an expanded 5×5 grid, with random Multi, Mystery or Collect features, including combinations. During the round, the active Super Chili Feature lands random Chili Bonus symbols until six are present, which then activates a new feature or enhances the current one.

Playson said jackpots can be triggered in both bonus modes. Filling all 15 cells in the classic bonus awards the Grand Jackpot at 3,000x, while filling all 25 cells in the Super Bonus Game awards the Super Jackpot at 10,000x. Skull-themed symbols can also appear in bonus play and transform into red, orange or green Chili Bonus symbols. The title includes two Buy Bonus levels, allowing players to trigger the Bonus Game or Super Bonus Game with one, two or three Chili Features.

Anton Ivannikov, CPO at Playson, said: “Our fiery new title showcases our continued focus on evolving proven mechanics in fresh and exciting ways. By combining two player-favourite features with layered bonus progression, dynamic Chili Features and a Super Bonus Game offering even greater rewards, we have created a title that delivers excitement throughout every stage of play.

“Complemented by its vibrant Mexican fiesta theme and engaging gameplay, we are confident 4 Chili Pots: Hold and Win will prove to be another valuable addition to our partners’ casino offerings.”

The post Playson releases 4 Chili Pots: Hold and Win with dual bonus modes appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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