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LV BET Scores Vanarama National League Renewal

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Sportsbook operator extends partnership with fifth tier of English football

Sports-betting and gaming operator LV BET has renewed its official partnership with the Vanarama National League, the fifth tier of English football, until the end of the 2020-21 season.

As the Official Betting Partner, LV BET will continue to interact with fans of all teams in the Vanarama National League, North and South divisions, as well as run engaging video content featuring managers of the teams to promote responsible gambling and mental health awareness.

LV BET became the Official Betting Partner of the Vanarama National League in May 2019, days ahead of the conclusion of the 2018-19 season – the National League Promotion Final at Wembley Stadium. The initial partnership also covered the 2019-20 campaign, with the Vanarama National League comprising professional and semi-professional clubs with strong community links.

Michael Tattersall, CEO of The National League, said: “The National League is pleased to extend its successful partnership with LV BET, who will sponsor the 2020-21 campaign whilst promoting responsible gambling. We are grateful to LV BET for demonstrating loyalty to the National League competition as they expand their presence in the UK market.”

Adrian Sidowski, CEO of LV BET, said: “We’re excited to continue our support of the Vanarama National League for a second season. The partnership enables us to grow our visibility in the UK and reach a wide audience of UK football fans who follow their local teams. Through smart promotions and competitions, we will maintain a strong connection with fans, bringing them closer to the action.”

LV BET has established a significant presence in sport through several strategic partnerships as the operator has continued to expand with licences recently secured in the Republic of Ireland and Latvia.

The leading Sportsbook is the Main Sponsor of Polish top-tier Ekstraklasa football club Wisla Krakow, as well as PFC Victoria London, a community-driven Polish football club in the UK capital. In ice hockey, LV BET also previously sponsored Germany’s national team and Kölner Haie, from the country’s Deutsche Eishockey League, and the operator was additionally a commercial partner of EuroVolley Poland 2017, the Men’s European Volleyball Championship.

LV BET, which is registered in Malta and operates under EU law, offers a wide range of pre-event and in-play sports-betting markets, as well as a multitude of online casino games.

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Business Development

Soft2Bet hires Ryan Collinge as EVP for business development and partnerships

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Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.

Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.

In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.

Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.

The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Entertainment

Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening

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Caesars Rewards member Pam W. from Colorado hit a seven-card straight flush on the Las Vegas Strip property.

The Vanderpump Hotel on the Las Vegas Strip has reported an $813,553 jackpot win on Pai Gow Poker, just weeks after the property officially opened.

According to the company, Caesars Rewards member Pam W., visiting from Littleton, Colorado, won the payout after hitting a seven-card straight flush while playing Pai Gow Poker at The Vanderpump Hotel. The release said Pam was on a weeklong vacation with her husband and plans to use the winnings toward a European river cruise.

The Vanderpump Hotel is Lisa Vanderpump’s first hotel, developed in partnership with Caesars Entertainment. The property has 188 guest rooms, including 21 suites, and a 40,000-square-foot casino, the company said.

The venue’s food, beverage and nightlife lineup includes GIADA by Giada De Laurentiis, rooftop pool and event space Soleia, and Drai’s After Hours in its original location beneath the hotel. The property also hosts Caesars Sportsbook in a lounge-style format, alongside lounges including Gigolo and The Bar at The Vanderpump Hotel.

The post Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Rewards

Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win

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The Vanderpump Hotel – Lisa Vanderpump’s first-ever hotel in partnership with Caesars Entertainment – is dealing out big wins on the Las Vegas Strip, celebrating a dazzling $813,553 payout just weeks after officially opening its doors.

Caesars Rewards® member Pam W., visiting from Littleton, Colorado, hit the jackpot with a seven-card straight flush on Pai Gow Poker at The Vanderpump Hotel. Pam, who is in town enjoying a weeklong vacation with her husband, is already planning her next adventure – turning her Vegas luck into a dream European river cruise.

Blending elevated design with a distinct sense of personality, The Vanderpump Hotel introduces a boutique, lifestyle-driven hospitality experience in the heart of one of the world’s most dynamic destinations. The hotel offers an intimate footprint with 188 guest rooms, including 21 suites.

The property also features a 40,000-square-foot casino; Gigolo, a sexy, sultry lounge and The Bar at The Vanderpump Hotel, an inviting destination in the center of the casino – all curated to deliver a sophisticated yet playful atmosphere.

Culinary and nightlife offerings are anchored by GIADA, the award-winning flagship restaurant from celebrity chef Giada De Laurentiis; Soleia, a 65,000-square-foot rooftop pool and event space with open-air, panoramic views from 11 stories above the Las Vegas skyline; and Drai’s After Hours, located in its original home beneath the hotel. Caesars Sportsbook at The Vanderpump Hotel provides a boutique, lounge-style setting for sports fans and gaming enthusiasts alike. Guests can book stays at The Vanderpump Hotel via the Caesars Rewards app or online at caesars.com/thevanderpumphotel.

The post Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win appeared first on Americas iGaming & Sports Betting News.

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