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IMG ARENA further expands basketball portfolio with long-term LBA deal

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Agreement includes official fastpath rights & worldwide betting rights

IMG ARENA, a leading sports betting service and content hub, has secured the worldwide betting rights for the next five years with Lega Società di Pallacanestro Serie A (LBA), the top tier of Italian basketball.

The relationship will cover all the LBA events and began with the recent 50th anniversary of the prestigious Supercoppa won by A|X Armani Exchange Milano.

In addition, IMG ARENA will become the official partner for the LBA’s fastpath data, allowing it to boost commercial opportunities with sportsbook partners, while ensuring the integrity of the proprietary, licensed data and its distribution.

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “We are delighted to start our alliance with the LBA. Basketball has a broad geographical following that makes it one of the world’s most popular sports.  We are commited to investing in elite leagues like the LBA as part of our promise to provide the highest quality content for our sportsbook customers.”

Umberto Gandini, President of LBA, said: “We take great pleasure in announcing the new partnership with IMG ARENA, who have a proven reputation of working with federations and leagues to both develop and protect sports via their innovative products and solutions. We understand the benefits of a long-term relationship and in IMG ARENA we have found a partner to help grow and future-proof our sport.”

Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, the PGA TOUR, European Tour, the FA Cup and Serie A.

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WOWPartners Presents WonderPot Featuring Jackpot Up To 1 Million Euros

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WowPartners, a premier affiliate program, is thrilled to introduce the WonderPot Jackpot, a new progressive feature now live on the AllySpin brand. This unique addition allows players to win up to 1 million euros by playing their favorite slots, creating a powerful growth opportunity for affiliates.

WonderPot transforms standard slot sessions into a more engaging, high-energy experience that keeps players spinning longer and coming back for more. The feature is already delivering results, with the first WonderPot Jackpot successfully hit by one of the lucky AllySpin players!

Activating WonderPot is simple and intuitive. Players can find WonderPot games in the Jackpot section or open any of the 1,000+ participating titles and click ‘Opt in’ to begin. After selecting a contribution level of 10%, 20%, or 30% — which is added to each bet to feed the shared jackpot pool — every spin gives them a chance to win any of the four jackpot levels: Flash, Boost, Ultra, and WonderPot. The higher the contribution, the better the player’s chances of hitting a jackpot.

What makes WonderPot so special is how the jackpot is triggered. Winners are selected randomly via a certified system. For each round, a hidden target amount is set. With no fixed timeframes or visible countdown, the jackpot can drop at any moment and at any value up to 1 million euros. As players contribute to the shared pool, the prize is awarded to the player whose contribution brings the total to that secret target amount.

This creates a constant sense of momentum, where every spin matters and any moment can turn into a huge win. The best way to increase your chances of winning  is to stay active, contribute more, and keep playing — while the outcome ultimately comes down to luck.

For affiliate managers, WonderPot Jackpot is a strong performance driver. It naturally increases session duration, repeat activity, and overall engagement by combining visible jackpot growth with completely unpredictable drop timing. The multi-level structure adds additional motivation, while the simple entry mechanics make it easy to scale across a wide audience.

Now is the perfect time to leverage WonderPot Jackpot as part of your traffic strategy and drive players to AllySpin, where this feature is already proving its ability to convert, retain, and scale!

About WowPartners:

WOWPartners is a top-performing affiliate program known for its flexibility, innovation, and unmatched partner support. With a portfolio of high-converting brands like Legiano, Spinbara, and Allyspin, WOWPartners delivers engaging, gamified experiences that boost player retention and drive strong results.

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Boomerang Partners

Golden Boomerang Awards Season 3 kicks off April 3 with high-value prizes and exclusive industry experiences

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On April 3, 2026, Boomerang Partners, an Official Regional Partner of AC Milan, will kick off the third season of the Golden Boomerang Awards. This annual tournament for affiliate teams has become one of the industry’s largest competitions and consistently attracts hundreds of participants from around the world.

The status of the Golden Boomerang Awards

With the launch of the first season of the Golden Boomerang Awards in 2024, Boomerang Partners introduced a global platform for affiliate teams to showcase their expertise and gain recognition. The tournament mechanics motivate participants not just to compete for prizes, but to aim for leadership status and access unique experiences. This includes award ceremonies held at top-tier locations (Cyprus in 2024, and the iconic San Siro Stadium in Milan in 2025), as well as participation in private networking events with industry leaders. In 2025, the second season of GBA saw participation from over 400 teams (compared to 226 in the first season). AC Milan Legend Andrea Pirlo attended the ceremony, where he presented 11 awards to the top teams. For the execution of the GBA ‘25 awards ceremony, Boomerang Partners received the Best Live Event Marketing Campaign award at the European iGaming Awards 2026. This award serves as confirmation of the tournament’s recognition by the industry and its significance for the sports affiliate marketing segment.

GBA ’26 concept

The third season of the Golden Boomerang Awards builds on what has already been established over the past two years. The tournament is no longer just a campaign – it has become a recognizable format that affiliate partners return to and plan around. While short-term mechanics drive growth and engagement, long-term performance is what ultimately defines status.

The 2026 season will take place under the concept “Beyond the Moment.” The idea is simple: short-term results matter, but only consistent performance over time proves real expertise. This season is designed for affiliate teams that can maintain that level across the full tournament, with 11 award categories recognizing different areas of performance.

Reaching the final is about showing consistency over five months and competing at the highest level. The strongest teams will be recognized at the final ceremony in Lisbon, where results turn into reputation and long-term status in the industry.

Participation terms

Participants will need to drive traffic that generates FTDs for brands in Boomerang Partners’ client portfolio during the Golden Boomerang Awards 2026 tournament. Teams will receive points for each FTD, with the number of points varying by tournament stage. There will be three stages in the third season of GBA:

  • First Half (April 3 – June 9)
  • Second Half (June 10 – July 19)
  • Overtime (July 20 – August 31)

Participants can join at any stage and take advantage of various mechanics to not only catch up with but surpass the leaders. So, if affiliate teams missed the start of the tournament, it doesn’t mean they don’t have a chance to secure a prize-winning spot.

Prizes and nominations

At each stage of the Golden Boomerang Awards 2026, Boomerang Partners has prepared an interim prize. The First Half stage winner will get to attend the Wimbledon Championships (June 29 – July 12, 2026). The Second Half stage winner will be invited to attend the Formula 1 Grand Prix in Monza (September 6, 2026). The grand prize will be an exclusive dinner with an AC Milan Legend (late September / early October, 2026).

The finale, featuring the top teams, along with the official awards ceremony for the Golden Boomerang Awards 2026 across 11 categories, will take place in late September in Lisbon. Further details will be announced soon, and the event is expected to surpass previous editions in scale and experience.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “The Golden Boomerang Awards have evolved into a platform where real market leaders are defined. Each season raises the level of competition, and 2026 will be no exception. A packed global sports season, including the FIFA World Cup, will create additional opportunities for affiliates to scale and compete at a higher level. Alongside that, we’re elevating the overall experience — from high-value rewards to exclusive formats for top performers. The finale will be held in a top-tier international location and designed as a true industry highlight.”

Registration for the Golden Boomerang Awards 2026 opens on April 3. Don’t miss your chance to compete for unique experiences and industry legacy. Secure your Welcome Boost, drive traffic, and earn a status that lasts beyond the moment. It’s time to win the title.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Golden Boomerang Awards Season 3 kicks off April 3 with high-value prizes and exclusive industry experiences appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Anjouan B2B licence

VeliGames secures Anjouan B2B licence to expand operator reach

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VeliGames, the game aggregation platform by VeliTech, has secured an Anjouan B2B licence, marking a major step in its international expansion. The new licence allows VeliGames to provide its portfolio of in-house and third-party content to Anjouan-licensed iGaming operators, opening doors to a wider network of partners.

For operators, the licence provides confidence and regulatory assurance when selecting a content provider, while simplifying the onboarding process and accelerating access to VeliGames’ extensive catalogue.

Irakli Kakhidze, CEO of VeliGames, said: “Securing the Anjouan B2B licence is a key milestone in our global growth strategy. It strengthens our position as a trusted aggregation partner and enables us to collaborate with more licensed operators, supporting faster content delivery and smoother integration.”

Recently recognized as an Industry Rising Star at SiGMA Africa 2026, VeliGames continues to expand its reach across emerging markets including Africa, Asia, and LATAM. The company combines exclusive in-house titles with a growing library of third-party games, providing operators with a diverse and scalable content offering.

The Anjouan licence is part of VeliGames’ broader strategy to grow its international footprint while maintaining a strong focus on regulatory compliance, technology reliability, and long-term industry partnerships.

The post VeliGames secures Anjouan B2B licence to expand operator reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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