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BetGames.TV partners with Peermont brand PalaceBet.co.za

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South African operator adds live casino content to first digital offering

BetGames.TV, the leading live dealer betting games supplier, has agreed to provide its full array of live casino content to Peermont Hotels’ brand PalaceBet.co.za, further cementing its South African presence in the process.

Having gone live on 7th October, the digital sportsbook and casino now offers popular titles including War of Bets, Wheel of Fortune and 6+ Poker to players in the country, who have already shown significant interest in the supplier’s engaging games.

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Delivered via an SBTech integration, the additional content will help onboard Peermont’s land-based players to the online brand, with the fixed-odds gaming vertical proving to be an impressive boost to revenue in lockdown-affected months.

In the first half of 2020, BetGames.TV saw its total number of bets in the market almost double, and it currently has around 500,000 South African’s engaging with its various games on a regular basis.

Richard Hogg, CCO at BetGames.TV, said: “South African players have taken to our live casino content very well in recent months, and we’re sure PalaceBet.co.za’s burgeoning player base will also enjoy what we have to offer.

“Peermont are a well-established land-based operator, and we can’t wait to help them transition to the digital space with content that’s already proven to drive impressive revenues in the market.”

Nigel Atherton, Peermont Hotels’ CEO, said: “As an industry leader, we are looking for partners that fit in with our high standards and can provide a quality product that bettors have come to expect.

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“BetGames.TV offers just that and we’re proud to add their library of products to PalaceBet, a brand that we’ve high hopes for and that aims to deliver some of the best betting experiences around.”

With licences issued by the likes of the UKGC and the MGA, and with various accreditations from South African authorities, BetGames.TV is one of the most regulated live betting providers in the industry and a proven partner in this specific market.

Committed to developing cutting-edge live betting products, BetGames.TV earned the acclaimed Rising Star in Casino Innovation at the 2019 SBC Awards, and was also shortlisted for five categories at this year’s EGR B2B Awards.

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Africa

Sportingtech Extends Strategic Partnership with 888Africa

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Sportingtech, the multi-award winning iGaming platform provider, has extended its partnership with 888Africa for another three years – reinforcing a relationship that has rapidly become one of the most successful in African iGaming. The extension signals a continued commitment to trust, performance, and shared expansion ambitions in one of the industry’s most dynamic regions.

Since launching together in 2022, Sportingtech and 888Africa have established an effective operating partnership, successfully delivering top-tier sports betting and casino experiences across key African markets. During this time, 888Africa has recorded customer base growth of over 800%, underlining the strength of the collaboration.

As part of the renewed agreement, 888Africa will benefit from Sportingtech’s enhanced platform, featuring an updated sportsbook and casino UI/UX designed to drive deeper engagement and deliver strong performance in competitive markets.

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Anthony Murphy, Commercial Director at Sportingtech, said: “This renewal shows the value of doing things properly – understanding local markets, building solid tech foundations, and working in true partnership. We’ve built a strong relationship with the team at 888Africa and are ready to keep pushing their growth further.”

Christopher Coyne, CEO at 888Africa, added: “Sportingtech has been a key part of our African success in Mozambique. 888 is now #1 for market share in Mozambique and without doubt the Sportingtech Platform has been a part of this result. The Platform has proven to be stable and high performing, we’ve made big strides in the partnership over the last while and I cannot speak highly enough about Tom Ustunel, Colin McDonagh and the whole team as partners.”

The post Sportingtech Extends Strategic Partnership with 888Africa appeared first on European Gaming Industry News.

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Africa

Booming Games Partners with Bitville Gaming to Strengthen African Presence

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Booming Games, a top-tier developer of high-end slot content for the global iGaming industry, is proud to announce a strategic partnership with Bitville Gaming, a leading provider of innovative and compliant gaming solutions across South Africa and emerging markets.

This collaboration marks a significant milestone in Bitville Gaming’s ongoing mission to deliver world-class gaming content to licensed operators and regulated markets. The partnership enables Bitville Gaming to integrate Booming Games’ full portfolio of award-winning slot titles, featuring engaging themes, innovative mechanics, and premium-quality graphics into its content distribution network.

Booming Games continues to expand its global footprint, and this new partnership represents a significant step in bringing its games to emerging regulated markets. With a shared focus on integrity, entertainment, and compliance, both companies are well-positioned to offer enriched player experiences while meeting the highest standards of regulatory oversight.

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This partnership is effective immediately, and integration efforts are already underway to ensure Booming Games titles are readily accessible to licensed operators across the region.

Solomon Godwin, Head of Africa at Booming Games, said: Partnering with Bitville Gaming offers an exciting opportunity for Booming Games as we expand our reach across Africa. This collaboration allows us to deliver our premium gaming experiences to a broader audience while continuing to meet the evolving needs of our players. We’re thrilled to introduce our high-quality, immersive titles, including Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Gold Gold Gold 5000, and Ronaldinho Spins to players on the Bitville Gaming platform”.

Andrew von Hoesslin, CEO at Bitville Gaming, added: “The Bitville team is delighted and thrilled to announce our partnership with Booming Games. Their innovative, entertaining and cutting-edge online slot games are a perfect fit for Bitville’s platform. We can’t wait to bring this exciting gaming experience to operators in the African market. This collaboration is a testament to our commitment to delivering the best in online entertainment.”

The post Booming Games Partners with Bitville Gaming to Strengthen African Presence appeared first on European Gaming Industry News.

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Premier Bet Announces Francis Ngannou as its Pan-African Brand Ambassador

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Premier Bet, the leading sports betting and online casino brand, has announced the renewal and expansion of its partnership with Francis Ngannou as its Pan-African Brand Ambassador. This exciting partnership will see Francis Ngannou feature in Premier Bet’s upcoming marketing campaigns, promotional activities and CSR projects.

Francis Ngannou, former UFC Heavyweight Champion, professional boxer and now Chairman of PFL Africa has signed as Premier Bet & Partners Brand Ambassador until 2027. Renowned globally for his knockout power and inspiring rise from humble beginnings in Cameroon to the pinnacle of global combat sports, Francis Ngannou embodies resilience, ambition and African pride — qualities that strongly align with Premier Bet’s identity and mission.

Alexandre Qader, Director of Operations at Premier Bet Cameroon, said: “We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond. I think we clearly share the same visions. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”

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Francis Ngannou said: “We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better. By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand.

“Premier Bet is a company that shares my commitment to fair play, a passion for sport and a focus on the customer and their communities.”

As Brand Ambassador, Francis Ngannou will play an active role in promoting responsible gambling, participate in exclusive events, provide expert insights and champion CSR projects that aim to uplift African communities.

This strategic partnership is a significant milestone in Premier Bet’s journey on its mission to continue as the No.1 gaming brand in Africa.

The post Premier Bet Announces Francis Ngannou as its Pan-African Brand Ambassador appeared first on European Gaming Industry News.

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