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QTech Games elevates engagement and GGR results in Thunderkick case study

Published

6 years ago

October 21, 2020

Reading Time: 2 minutes

Leading distributor highlights the power of its unique campaign rewards tools for augmenting retention and digital dwell-time with Swedish studio

QTech Games, the leading games distributor for Asia and all emerging markets, has released the results of its latest Tournament Partnership case study, following a recent campaign with leading Stockholm-based studio, Thunderkick.

Responding to market demands amid the shifting landscape of the “new normal” post-COVID-19, this network slot tournament was powered by the sustained success of QTech’s market-leading campaign rewards tool, QT Tournament.

The report, premised on a 20-day tournament exclusively featuring Thunderkick’s progressive portfolio, unpacks three distinct periods of monthly player activity, each generating increasingly favourable results with the previous month for retention and turnover. For headline growth, Gross Gaming Revenue (GGR) rocketed to 26.3% month-by-month, with QT Tournament rounds soaring by 24.02%.

Thunderkick’s strong pipeline of innovative games, featuring immersive graphics and unique gameplay features, quickly fuelled players’ passions with classics such as Pink Elephants and Carnival Queen, ably abetted by exciting new releases like Crystal Quest – Deep Jungle and Sword Of Khans. All of these titles, and many more besides, were made available to QTech partners over the tournament where players competed for a whopping $15,000 in prizes.

QTech’s wider series of provably successful and flexible tournaments offers players the chance to turn their loyal spins into prizes during competitions on across their favourite titles. Players accumulate points in a variety of ways, such as consecutive wins, successive losses, or large multiplier wins. Unique gamification layers also include live leaderboards for each event, which update in real-time, permitting players to track their progress throughout the tournament, promoting engagement and improved dwell-time.

Fredrik Ekholm, Account Manager at Thunderkick, said: “QTech’s pioneering platform is setting the pace for bringing the best online games to market across emerging territories. So, it’s been great for us at Thunderkick to join forces with them, as our immersive games perform and connect with a wide variety of players in new markets, bolstering user-engagement in the process.”

Ulf Norder, CCO at QTech Games, added: “At QTech, we pride ourselves on responding to market needs and pressing player trends, which is why we launched QT Tournament in the first place. This industry-first campaign rewards tool allows any operator to create their own tournaments across the entire QTech suite of products, or they can simply select the specific games or studios which they want to promote. Both the adoption-rate and operator demand are outstripping our initial projections, while this exciting Thunderkick collaboration provides another eloquent case study. It’s a fantastic time to be showcasing their impressive games.

“QTech’s tournament campaigns frame the perfect opportunity for rising-star providers like Thunderkick to boost their games by delivering extra exposure and sustainability. Moreover, it’s an influential marketing tool for operators when it comes to ramping acquisition and retention rates by offering players a life-enhancing win from minimal stakes.

“At QTech, our modus operandi remains: one integration for all emerging markets. In fact, against the backdrop of Europe becoming more and more competitive, there’s a need for one partner for all developing territories. And naturally, one of the key aspects for sustainable and repeatable results is to have the correct games, verticals and tools at your disposal.”

Latest News

Tony Bellew signs as PartyPoker brand ambassador through 2026

Published

1 day ago

July 10, 2026

Wladimir P.

Former WBC cruiserweight champion to appear at PartyPoker Tour UK stops and take part in online activations.

PartyPoker has appointed former WBC Cruiserweight World Champion Tony Bellew as a brand ambassador for the remainder of 2026, with appearances tied to the operator’s live PartyPoker Tour and online poker offering.

The company said Bellew will be “a regular face” at its remaining UK tour stops this season following an earlier appearance at the PartyPoker Tour Birmingham. Bellew will also take part in online activity linked to the PartyPoker schedule.

“I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me,” Bellew said.

PartyPoker said Bellew is scheduled to attend each remaining UK stop on the 2026 PartyPoker Tour: London in July, Glasgow in August, Cork in November, and London in December. The operator also referenced a series of exclusive online events running alongside the live calendar.

The post Tony Bellew signs as PartyPoker brand ambassador through 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Arizona

Arizona regulator orders five operators to stop alleged illegal gambling activity

Published

1 day ago

July 10, 2026

Wladimir P.

arizona-regulator-orders-five-operators-to-stop-alleged-illegal-gambling-activity

Cease-and-desist letters cite alleged felonies and underage access tied to BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator.

The Arizona Department of Gaming said it has issued cease-and-desist orders to five online platforms—BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator—after investigations that the Department says involved alleged illegal gambling activity and underage access in Arizona.

In its announcement, the Department said each enforcement action alleges conduct giving rise to three felonies under Arizona law: promotion of gambling, illegal control of an enterprise, and money laundering. The agency cited Arizona’s prohibition on gambling unless specifically authorized (Ariz. Rev. Stat. Tit. 13, Ch. 33) and said the legal gambling age in the state is 21.

“Arizona is taking decisive action against illegal gambling operators that put Arizonans at risk,” said Jackie Johnson, Department Director. “Our top priority is protecting Arizonans and I’m grateful for the efforts of our intelligence unit led by Chief Law Enforcement Officer Doug Jensen to do just that. Through these cease-and-desist orders we are putting operators on notice: their conduct runs contrary to Arizona law and they must stop promoting illegal gambling.”

The Department’s letters describe different alleged violations by operator. For BetOpenly, the Department said peer-to-peer gambling rules prohibit third-party benefit, and alleged the platform benefited via a commission structure while enabling event wagering and daily fantasy sports contests without the required state licenses, including availability to underage Arizonans. For Bookmaker, the Department said its investigation found wagering on horse racing, casino games, and sports betting without an event wagering license or an advanced deposit wagering provider license, adding that online casino games are not legal in Arizona.

For Club WPT Online Poker, the Department alleged the platform enabled individuals under 21 in Arizona to enter pay-to-play online poker tournaments for prizes while using deceptive “no purchase necessary” language; the Department said online poker is illegal in Arizona. For Kutt Inc., the Department said Arizona “social” gambling prohibits third-party benefit and directed the operator to stop allowing Arizona users to deposit money and wager on sports, politics, pop culture, and casino-style games. For Raffle Creator, the Department said the operator did not meet requirements that allow Arizona nonprofits to conduct lawful raffles and alleged it allowed people under 21 to purchase tickets for prize chances.

The Department said the notified entities are directed to immediately stop all gambling operations and activities in Arizona “whether through mobile applications, online, or otherwise,” and to cease any future illegal gambling in the state. It added that future actions may include criminal charges or civil action against entities, principals, and employees, and that operators “may be subject to a potential award of restitution” and forfeiture of monies acquired due to the alleged conduct.

The post Arizona regulator orders five operators to stop alleged illegal gambling activity appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Former WBC World Champion Tony Bellew Joins PartyPoker as Brand Ambassador

Published

1 day ago

July 10, 2026

GamingAmericas.com

Tony Bellew has officially joined the PartyPoker Brand Ambassador team for the remainder of 2026, strengthening the brand’s growing roster of ambassadors and reinforcing its commitment to bringing poker to a wider audience.

A former WBC Cruiserweight World Champion and one of Britain’s most recognisable sporting personalities, Bellew will play an active role across both PartyPoker’s live tour and online offering throughout the rest of the year.

Speaking about joining the team, Tony Bellew said: “I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me.”

His return follows a hugely successful appearance at the PartyPoker Tour Birmingham earlier this year, where he embraced the atmosphere, spent time with players and immersed himself in the event. After thoroughly enjoying the experience, Bellew will now become a regular face at the remaining UK stops on the PartyPoker Tour throughout the rest of the 2026 season.

As part of his ambassadorial role, Bellew will attend every remaining UK stop PartyPoker Tour in 2026:

London – July
Glasgow – August
Cork – November
London – December

With four live festival stops and a series of exclusive online events still to come, players will have plenty of opportunities to meet Bellew at the tables throughout the remainder of the 2026 PartyPoker calendar. Look out for opportunities to take him on online, and at the PartyPoker Tour in Glasgow, Cork and London.

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