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Pennsylvania Sportsbooks Join Elite Club with $462.8 Million in September, According to PlayPennsylvania

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Pennsylvania’s online and retail sportsbooks took advantage of a perfect storm of major U.S. sports in September to easily generate a record $462.8 million in bets. By doing so, Pennsylvania entered an exclusive club of gaming markets, joining New Jersey and Nevada, that have surpassed $450 million in wagers in a single month, according to PlayPennsylvania.

“With the beginning of the NFL season, a full schedule of baseball, and the NBA and NHL playoffs, there may never be such a confluence of sporting events again,” said Dustin Gouker, lead analyst for PlayPennsylvania.com. “Like New Jersey, Pennsylvania has created a well-rounded market that can drive significant action on every major sport. That market dynamic was able to bear fruit in September in a way that may never be fully possible again.”

September’s handle, which was released Friday, was up 137.9% from $194.5 million in September 2019 and easily surpassed the previous record of $365 million set just last month. But the record wagers produced just $6.3 million in taxable revenue, down from $18.3 million in August and $14.9 million in September 2019, a result of heavy promotion and some unlucky results for sportsbooks. September revenue yielded $2.1 million in state taxes and another $125,398 in local share assessments.

“The question now becomes whether Pennsylvania can sustain this level once the sports calendar returns to normal,” said Valerie Cross, analyst for PlayPennsylvania.com. “Pennsylvania has etched a place in the top tier of gaming markets and could possibly pass Nevada as the nation’s No. 2 market before the end of the year.”

Online wagering accounted for 89.5%, or $414.1 million, of September’s handle. FanDuel Sportsbook/Valley Forge Casino extended its online supremacy with $168 million in online bets, up 16.2% from $144.6 million wagered in August. Those bets produced $2.4 million in taxable revenue. Also, Penn National’s Barstool Sports-branded sportsbook on Hollywood Casino’s license generated $29.9 million in bets, losing $2.8 million on those bets, in just two weeks of operation.

“Barstool adds a brand name with a uniquely loyal following, and its launch comes with high hopes,” Gouker said. “On the surface it seems like it has the potential to eat into the dominant market shares of FanDuel and DraftKings. But that is no easy task considering how entrenched both have become in the Pennsylvania market.”

In-person betting reached $48.7 million in September bets, winning $5.1 million on those bets. Rivers-Philadelphia claimed the top retail spot with $11.4 million in bets and gross revenue of $1.2 million.

Online gambling

Online casino games and poker continued their hot streak in September, combining to produce a record $57 million in gross operator revenue, or $1.9 million per day over the 30 days of September. That is up from August, when online gambling generated $55.9 million, or $1.8 million per day for the 31 days of August.

September’s revenue yielded $16 million in state taxes and another $3.8 million in local share assessments.

“Pennsylvania’s online casinos generate nearly five times as much in bets as sports betting, and revenue doesn’t fluctuate nearly as much,” Cross said. “That has quickly made online gambling a dependable and significant tax revenue driver for the state, accomplishing the main goal of regulation.”

Rivers-Philadelphia’s brands topped online casinos with $16.1 million in revenue on $578.8 million in wagers.

SOURCE PlayPennsylvania.com

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Alberta

Incentive Studios launches five games with bet365 in Alberta

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Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

The post Incentive Studios launches five games with bet365 in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ahmed Baker

Incentive Games enters Alberta with bet365

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Incentive Games, the leading B2B iGaming software provider, through its real-money gaming division Incentive Studios, has expanded its North American footprint after taking five of its titles live with globally renowned online operator bet365 in Alberta.

The launch sees Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout made available to bet365 players in the province, marking Incentive Studios’ first launch in Alberta and another important milestone in the company’s continued expansion across regulated North American markets.

The rollout brings Incentive Studios’ growing portfolio of crash and arcade-style games to players across Canada’s newest regulated gaming province, as the company continues to prioritise licenced market entries.

The partnership builds on the long-standing relationship between Incentive Games and bet365, with the companies continuing to work together to deliver engaging gaming experiences across multiple jurisdictions.

 

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

 

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

The Alberta launch continues Incentive Studios’ momentum across regulated markets, following recent launches in Ontario, Brazil and Pennsylvania, as the studio continues to grow its presence across North America and beyond.

18+ • Please gamble responsibly • BeGambleAware.org

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

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St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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