Latest News

UK Gambling Commission calls for more action from the financial sector to help tackle gambling harm

Published

6 years ago

October 13, 2020

Reading Time: 2 minutes

The chief executive of the Gambling Commission has today invited the finance industry to join a multi-sector partnership approach to tackling gambling harm.

Neil McArthur discussed the role of the finance sector during his keynote speech at the Money and Mental Health Policy Institute’s virtual conference for financial service professionals.

The conference is part of a two-year programme of work Money and Mental Health is undertaking which is aimed at engaging the financial sector in work to reduce gambling harm.

A virtual event this year, it explored the innovations led by the financial sector in recent years, including the introduction of gambling blocking services, which stops a consumer’s bank account or debit card from being used for gambling transactions, whilst also exploring how further progress and innovation can be made in this space to drive progress in making gambling safer.

Funding for the programme was secured though a regulatory settlement approved by the Gambling Commission following an enforcement case.

Neil McArthur, Gambling Commission chief executive, said: “We want to work in partnership with the financial sector to find innovative ways to reduce gambling-related harm.

“We all have a part to play to protect vulnerable consumers. The Gambling Commission has already banned gambling with credit cards, as evidence showed that it would reduce the risk of gambling harm to consumers. That was an important step, but there is always more that can be done.

“The financial sector has an important role to play. We have already seen the introduction by banks of gambling blocking software, together with the use of data to support customers affected by problem gambling. Today’s event was an important opportunity for colleagues to look at how we can make gambling safer and I welcomed the opportunity to share our plans and priorities with professionals from across the finance sector.”

Katie Alpin, Interim Chief Executive of the Money and Mental Health Policy Institute, said: “In recent years we’ve seen the financial services industry play an increasingly important role in supporting people affected by gambling problems – from the introduction of gambling blocks, to new advances in using customer data to identify and help those who are struggling.

“We hope that today’s conference will help galvanise firms from across the sector to build on this progress, and to go even further in improving support for customers experiencing gambling problems.

“That could make a big difference to the two million adults across Britain whose gambling habits may be having a damaging impact on their financial and mental wellbeing.”

Neil’s invitation to the finance sector follows the Gambling Commission’s Single Customer View challenge to the gambling industry and technology providers earlier this year. The project, running with support from the ICO, seeks to find a way of producing a holistic view of a customer’s gambling help reduce gambling harm, particularly where customers have multiple online accounts.

Read Neil McArthur’s full speech here.

Alistair Johnston CCO at Push Gaming

Push Gaming appoints Jonathan Moretta as Head of Account Management

Published

16 minutes ago

April 22, 2026

Wladimir P.

push-gaming-appoints-jonathan-moretta-as-head-of-account-management

The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

brand-marketing

Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

Published

16 minutes ago

April 22, 2026

Wladimir P.

midnite-runs-free-coaches-for-southampton-fans-to-fa-cup-semi-final-at-wembley

Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

CRM

The Mill Adventure deepens Optimove integration for player engagement

Published

16 minutes ago

April 22, 2026

Wladimir P.

the-mill-adventure-deepens-optimove-integration-for-player-engagement

The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.