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Tom Horn Gaming slots live with LottoGo

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Tom Horn Gaming strengthens its UK presence with the flagship brand of online lottery organisation Annexio, LottoGo.

Under the terms of this deal Tom Horn Gaming’s suite of igaming content, including some of its most popular games like 243 Crystal Fruits or Diamond Hill,  has been made available to players of LottoGo.

Ondrej LapidesCEO of Tom Horn Gaming said of the company’s latest link-up: “ We’re thrilled to have joined forces with LottoGo, an experienced operator with a proven track record of popularity among a wide variety of audiences in the UK. The UK is a highly competitive market, therefore to fulfil your business objectives one needs to work with a partner that has significant market power. LottoGo is definitely one of them.”

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Eddie BarrettHead of Gaming for LottoGo,  added: “We always seek to treat our players to the best content and Tom Horn Gaming certainly fits the bill. The provider offers a wide range of titles packed full of engaging features and offers a host of promotional tools our players are sure to love. We look forward to working with the Tom Horn team in the years to come. I’m positive that we have a fruitful and steady partnership ahead of us.”

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888 Holdings plc completes rebrand to evoke plc

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Evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888sport, 888casino, 888poker and Mr Green, is delighted to officially launch today following its rebrand from 888 Holdings plc (LSE: 888).

With a number of industry-leading brands, evoke has a clear mission: to make life more interesting by delighting players with world-class betting and gaming experiences. It will do this by building on its strengths – from proprietary technology to award-winning content – to drive growth while ensuring player safety is the heart of everything it does.

The transition to evoke, which better reflects the Group’s values, unifies colleagues under one clear identity and – alongside its strategic framework and value creation plan – will support the business in reaching its significant potential.

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All consumer-facing brands, including William Hill, 888casino, 888sport, 888poker and Mr Green will continue to operate under their original names, as before.

Per Widerström, CEO of evoke plc, commented: “Today marks the start of evoke’s exciting future. By bringing our business together under a single, unifying brand identity, evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world.

 “ With our clear strategic framework and value creation plan, we are confident that we can cement evoke’s place at the heart of the global betting and gaming industry for years to come.”

The post 888 Holdings plc completes rebrand to evoke plc appeared first on European Gaming Industry News.

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WA.Technology Announces Membership with AIEJA in Mexico

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WA.Technology has successfully become an official member of AIEJA, the esteemed Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry.

Axel Antillon, Regional Director of LATAM for WA.Technology, expressed his enthusiasm for this new partnership, stating, “Joining AIEJA not only strengthens our foothold in the Mexican market but also aligns us with the top industry leaders dedicated to promoting transparency and innovation. This membership is a testament to our commitment to delivering secure, high-quality gaming experiences.”

AIEJA plays a crucial role as a civil association aimed at fostering a collaborative environment where members can enhance their dialogue capabilities. This association is instrumental in highlighting the entertainment and gaming sectors’ economic, tax, and social contributions to Mexico.

The association’s collective efforts are focused on advocating for responsible practices within the industry, pushing for legislative reforms concerning the General Law of Gaming and Lotteries, safeguarding against potential unfair practices, and endorsing equitable labour conditions for both direct and indirect employment opportunities created by the sector.

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WA.Technology’s deepening commitment to the Mexican iGaming market is reflected in its decision to join AIEJA. This membership assures operators of robust support in their market entry decisions, offering them a secure, efficient, and compliant integration into the Mexican market. Membership also verifies that WA.Technology adheres to all necessary security measures, cyber protection, and development protocols, ensuring their products meet the highest quality standards.

As a key supplier in the region, WA.Technology reinforces investor confidence and consumer trust by aligning with local regulations, best practices, and control measures.

 

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XSOLLA RELEASES QUARTERLY ​ INSIGHTS REPORT ON THE FUTURE OF GAMING AND GAME DEVELOPMENT: A PRELIMINARY ANALYSIS OF SPRING 2024 METRICS AND UPCOMING TRENDS

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Key trends include the fast-growing mobile gaming segment, the impact of recent regulations, the integration of blockchain and AI, and the investments in equity and inclusion across the gaming industry.

Xsolla, a global video game commerce company, published the Spring 2024 edition of “The Xsolla Report: The State of Play” today. Launched on the heels of the Game Developers Conference (GDC) 2024, this extensive report provides invaluable insights into the emerging trends and pivotal shifts impacting the gaming industry in the short and long term. ​ It sets the stage to significantly shape the future of mobile gaming, deepen academic connections within the gaming ecosystem, and redefine investment patterns.

In an era where mobile gaming commanded a 49% share of the global market in 2023, this edition of “The State of Play” sheds light on the evolving landscape of mobile gaming. The report navigates through the advancements in global compliance and regulation, including the Digital Markets Act in Europe’s new player engagement strategies, offering a glimpse into the potential future of mobile gaming monetization and distribution. It discusses the impact of cross-platform play and the importance of innovative monetization models, providing actionable insights for developers and industry stakeholders.

“The State of Play” emphasizes the importance of academia in the growth and diversification of the gaming industry. It explores how educational programs and initiatives develop talent and promote diversity and inclusivity within the gaming community. This edition underlines the symbiotic relationship between the gaming industry and academic institutions, highlighting programs that significantly impact students and the industry.

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Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, comments: “As we introduce the latest edition of ‘The State of Play,’ we’re not merely sharing industry insights but advocating for a transformative vision: Equal Access for Everyone. This initiative goes beyond our commitment to innovation and growth within the gaming industry. It’s about breaking down barriers to ensure that every developer, regardless of company size, has the opportunity to showcase their creativity and reach a global audience. Our focus is on providing platforms and tools that foster creative opportunities, international exposure, and the development of unique projects, ensuring that the future of gaming is accessible to all. We aim to empower every player and developer worldwide, ensuring the gaming landscape is as diverse and dynamic as its community.”

The report offers an in-depth analysis of the gaming industry’s current investment climate, including funding trends, mergers, and acquisitions. It outlines the shifts in investment patterns, from the heights of the pandemic-induced boom to a more measured approach in 2024. “The State of Play” provides a roadmap for navigating the industry’s financial aspects, offering insights into strategic investment opportunities and forecasting future trends.

Featuring expert commentary from industry voices like:

  • Mukul Aurora, Co-founder of Appsoleut Games;
  • Mariusz Gasiewski, CEO of Mobile Gaming and Apps Lead at Google;
  • Karla Reyes, Founder and Studio Director,

Anima Interactive, the Xsolla Report: The State of Play is now available for complimentary download. To secure your copy and gain invaluable insights into the gaming industry, visit our website.

 

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