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The smart move: Embracing AI in Lottery
With Covid-19 waking up the more traditional lottery operators in the industry to the benefits of offering tickets online, Ade Repcenko, CEO of Spinola Gaming, explains how the digitisation of lotteries can empower operators with a data-driven promotional strategy powered by cost-effective artificial intelligence (AI).
In the past few months, companies which were reluctant to embrace technology were put into a position where they needed to look into ways of reaching their customers digitally. The digital transformation which would have taken the lottery industry another 5 years has been sped up, as companies now realize the importance of being able to reach their players across virtual mediums.
Embracing technology is the difference between looking completely out of touch, or being ahead of the curve. It is vital, especially in today’s market, for lotteries to be accessible and available online using the latest technology, and taking a data and intelligence-led approach is key.
Digitisation brings with it a lot of data. Powerful, rich data that artificial intelligence (AI) can help aggregate, analyse and transform into relevant and understandable data sets that can be used to inform and give insight on players and their preferences.
Harnessing the power of AI in this way helps operators understand their players better and enhances their user experience through analysis and segmentation, creating a real-time personalised experience for each and every player.
Getting a unique and customized service is key to driving customer engagement, satisfaction and ultimate loyalty to the brand. AI-assisted targeted messaging could therefore be used for smarter ad and offer serving to current lottery players. This works by identifying valuable customers based on their ticket purchase habits, and showcasing offers that would be of particular appeal to them. Buy one get one free and other traditional lottery promotions do work, but taking on a personalised real-time digital promotion tactic has proven to work much better, generate a significant ROI, and keep more players active after large jackpots are won.
This has been shown by operators such as Camelot, who through a hyper-targeted campaign, offered every casual Mega Millions player of the Illinois Lottery a free line of Lotto when buying a line of Mega Millions. To be able to offer the promotion, Camelot needed to know a wealth of information to fuel their AI so that it understood players and responded with the right message or promotion at the right time. Thanks to using such a personalised strategy, the players who were offered a free line of Lotto in the hyper-targeted campaign were twice as likely to continue playing after the MegaMillions jackpot was won when compared to a control group, and the campaign delivered an ROI of $8.89 for every $1 invested by the Lottery.
Keeping players active long-term, even outside of huge jackpots is the target of every lottery. AI can help lottery providers achieve this by moving away from generic marketing tactics, and instead adopting a data-driven targeted approach. A prime example of this occurred after Camelot’s $400m Mega Millions Jackpot for the Illinois Lottery was won on June 9, 2020. Active online lottery players in Illinois promptly dropped 22 percent the following week, as is to be expected after a large jackpot is won, however, assisted by AI, the Lottery was able to double active players in the week following the Mega Millions Jackpot win. This specific campaign reportedly achieved an incremental sales rise of over $10 for every $1 invested for the operator.
The lottery market is anticipated to surpass $353.1 billion by 2026, and researchers say that within a few years most customer-brand interactions will be supported by AI technology in some way or other. There is a huge opportunity to use AI to find cost-effective long-term solutions which would support the ultimate growth of the lottery sector.
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Here are this weeks latest slots releases compiled by European Gaming
ELA Games, announced the release of its conceptually new game “Joker Cashpot”. The new slot game aims to attract players with its exciting mechanics, a balance of strategy and randomness and traditional colourful design by the studio’s artists. Joker Cashpot is a rare example of a creatively modified slot where the player can accumulate and multiply rewards.
Yggdrasil has partnered with ReelPlay to offer up to 10,000 ways to win in feature-filled dystopian release Armageddon 10K WAYS™. The cascading slot transports players into a hellish oblivion where spinning the reels can stave off otherworldly invaders and rack up prizes by way of Bonus Respins, 10K Ways and four local jackpots. The Bonus Respins feature is triggered whenever players land six or more scatter symbols anywhere on the reels.
Habanero brings fairytale magic to its latest slot Waltz Beauty, where mystery symbols and multiplier rewards await players. Set on a 6×4 grid, the game sets the scene with an enchanted palace where a host of princesses populate the board as its symbols which must form matching combinations across 25 paylines.
Booming Games is proud to announce that its highly-anticipated title, Ronaldinho Spins, is now available to players worldwide. Ronaldinho Spins is the first slot game ever created featuring the image of international football superstar Ronaldinho Gaucho. After months of development and refinement, the slot is now set to deliver entertainment and joy with its stunning visuals and exciting features.
Amusnet brings you a fruity delight with its new classical video slot. The 5-reel 10 fixed paylines game offers colourful and yummy-looking gameplay. Packed with fruity symbols, sizzling design and captivating sound effects, 10 Power Hope promises a thrilling gameplay experience filled with fiery wins.
Thunderkick has released the newest addition to its expanding collection, Sword of Arthur, taking players on a journey to King Arthur’s Ancient Briton. King Arthur himself features as the game’s highest-paying symbol, followed by his armour and shield, while the low-paying icons are represented by fantasy-style playing card symbols. The legendary sword of Arthur takes centre stage as the Wild and Scatter, helping to form wins and trigger the Bonus Game.
With the cream of European football preparing to showcase their skills on the grass at Euro 2024 in Germany starting this week, Apparat Gaming icon, Jack Potter, has set out on a mission to spread the beautiful game to ancient Egypt in the quirky new adventure, Jack Potter and The Book of Football.
Triple Edge Studios, part of Games Global’s exclusive studio network, has launched its latest feature-filled title, Goal Strike Rising Rewards™, kicking off the excitement ahead of a big summer of football. Set within an electrifying football stadium and showcasing five reels with varying rows of 3-4-5-4-3, players spin the slot’s unique reelset that is adorned with football shirts, boots, and whistle symbols for the chance to unlock a variety of innovative multiplier and free spins features and win increasing jackpots via the Rising Rewards™ mechanic.
Not all pigs are happy in mud and that’s certainly the case for the two porkers in the latest slot from Fantasma Games. Gold Pigger is already live with a limited number of operators, and a truly flying start with initial key player KPIs up +100% from an already very successful 2024 game release performance.
PG Soft has released its highly infectious video slot, Zombie Outbreak. The game unfolds within an apocalyptic world where the undead rise on the 5 reels, featuring a layout with 4 rows on reels 1, 3, and 5, and 5 rows on reels 2 and 4. One of the many electrifying features of Zombie Outbreak is the Expanding Wild symbol, which replaces all symbols aside from the Scatter symbol.
The post Week 24/2024 slot games releases appeared first on European Gaming Industry News.
PG Soft, a world-class digital mobile games company, has released its highly infectious video slot, Zombie Outbreak.
The game unfolds within an apocalyptic world where the undead rise on the 5 reels, featuring a layout with 4 rows on reels 1, 3, and 5, and 5 rows on reels 2 and 4.
One of the many electrifying features of Zombie Outbreak is the Expanding Wild symbol, which replaces all symbols aside from the Scatter symbol. These Wild symbols appear exclusively on reels 2 and 4, mutating into Expanding Wild symbols with three multipliers within each symbol.
The multipliers inside the Expanding Wild symbol can range from: x1 x2 x3, x2 x3 x5, x3 x5 x12, x5 x10 x15, or x10 x15 x25. Before winning totals are paid out, the smallest multiplier value from each Expanding Wild symbol is displayed at the foot of the reels. Wins are then multiplied by the collected multiplier value.
The Expanding Wild symbol remains on the reels until the end of the spin or until all three multipliers have been collected.
Players seek out the Free Spins Feature, which is triggered with three hazardous Scatter symbols appearing on screen. Once entering Free Spins, any collected multipliers stay active until the feature’s conclusion. Players have the chance to retrigger free spins. For those hungry to enhance chances of a win, the Feature Buy button offers a direct route into the Free Spins feature.
PG Soft’s spokesperson commented: “The news of Zombie Outbreak’s release will spread fast and we expect a feeding frenzy from players thanks to its stunning gameplay. It is designed to provide an exhilarating experience with its clever features and opportunities for big wins.”
The post PG Soft launches infectious Zombie Outbreak title appeared first on European Gaming Industry News.
Latest News
SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia
The SBC Summit Tbilisi 2024 is set to bring together the key players in the iGaming and sports betting industries from June 25-26, 2024, at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Organized by SBC Events in collaboration with Sports Media Holding, this event promises to be a pivotal gathering for professionals targeting the burgeoning markets of Eastern Europe and Central Asia.
A Gateway to Eastern Europe and Central Asia
The second edition of the SBC Summit Tbilisi is designed to offer unparalleled insights into the high-potential markets of the Black Sea, Eastern Europe, and Central Asia. This premier conference is a must-attend for those looking to expand their business into complex and diverse regions such as Georgia, Romania, Serbia, Bulgaria, Kazakhstan, and Slovenia. The event provides a unique platform to understand the local regulatory landscapes, cultural nuances, and market opportunities.
Comprehensive Conference Agenda
The SBC Summit Tbilisi 2024 will feature a rich conference agenda that brings together C-Level executives and industry experts to discuss a wide range of topics. Attendees can expect to gain valuable knowledge on:
- iGaming trends and innovations
- Emerging market opportunities
- Regulatory updates and compliance strategies
- Outsourcing and business relocation opportunities
Who Will Be There?
The summit is expected to attract over 1,500 delegates, including 600 operators, 150 affiliates, 60+ speakers, and 30 exhibitors. This diverse gathering offers a fantastic opportunity to network with key decision-makers, generate leads, and forge meaningful partnerships.
Networking Opportunities
SBC Events are renowned for their exceptional networking experiences, and the Tbilisi Summit will be no exception. From the moment attendees step into the venue, they will be treated to an all-inclusive networking environment. Designated areas on the show floor will provide hot refreshments, breakfast, and lunch, along with various bars offering favorite drinks throughout the venue.
Evening networking events will take place in some of Tbilisi’s most upscale locations, providing a relaxed and enjoyable atmosphere to continue business discussions and build new connections.
Special Features
- Keynote Speaker: Chris Bird, CEO of The Raheem Sterling Foundation and former COO of Manchester City, will share his insights and experiences, adding significant value to the event’s agenda.
- VIP Networking: Attendees can look forward to an exclusive VIP networking experience, ensuring they can connect with the most influential figures in the industry.
- Held in Collaboration with Sports Media Holding: As a leading service aggregator in the EE&CIS region, SMH Global brings a wealth of expertise and networking opportunities to the event.
Why Attend?
The SBC Summit Tbilisi 2024 offers an unmatched opportunity to gain a foothold in the promising markets of Eastern Europe and Central Asia. With a comprehensive agenda, top-tier speakers, and exclusive networking events, this summit is the ideal platform for industry professionals to learn, connect, and grow their businesses.
For more information and to register, visit the SBC Summit Tbilisi website.
The post SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia appeared first on European Gaming Industry News.
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