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The smart move: Embracing AI in Lottery
With Covid-19 waking up the more traditional lottery operators in the industry to the benefits of offering tickets online, Ade Repcenko, CEO of Spinola Gaming, explains how the digitisation of lotteries can empower operators with a data-driven promotional strategy powered by cost-effective artificial intelligence (AI).
In the past few months, companies which were reluctant to embrace technology were put into a position where they needed to look into ways of reaching their customers digitally. The digital transformation which would have taken the lottery industry another 5 years has been sped up, as companies now realize the importance of being able to reach their players across virtual mediums.
Embracing technology is the difference between looking completely out of touch, or being ahead of the curve. It is vital, especially in today’s market, for lotteries to be accessible and available online using the latest technology, and taking a data and intelligence-led approach is key.
Digitisation brings with it a lot of data. Powerful, rich data that artificial intelligence (AI) can help aggregate, analyse and transform into relevant and understandable data sets that can be used to inform and give insight on players and their preferences.
Harnessing the power of AI in this way helps operators understand their players better and enhances their user experience through analysis and segmentation, creating a real-time personalised experience for each and every player.
Getting a unique and customized service is key to driving customer engagement, satisfaction and ultimate loyalty to the brand. AI-assisted targeted messaging could therefore be used for smarter ad and offer serving to current lottery players. This works by identifying valuable customers based on their ticket purchase habits, and showcasing offers that would be of particular appeal to them. Buy one get one free and other traditional lottery promotions do work, but taking on a personalised real-time digital promotion tactic has proven to work much better, generate a significant ROI, and keep more players active after large jackpots are won.
This has been shown by operators such as Camelot, who through a hyper-targeted campaign, offered every casual Mega Millions player of the Illinois Lottery a free line of Lotto when buying a line of Mega Millions. To be able to offer the promotion, Camelot needed to know a wealth of information to fuel their AI so that it understood players and responded with the right message or promotion at the right time. Thanks to using such a personalised strategy, the players who were offered a free line of Lotto in the hyper-targeted campaign were twice as likely to continue playing after the MegaMillions jackpot was won when compared to a control group, and the campaign delivered an ROI of $8.89 for every $1 invested by the Lottery.
Keeping players active long-term, even outside of huge jackpots is the target of every lottery. AI can help lottery providers achieve this by moving away from generic marketing tactics, and instead adopting a data-driven targeted approach. A prime example of this occurred after Camelot’s $400m Mega Millions Jackpot for the Illinois Lottery was won on June 9, 2020. Active online lottery players in Illinois promptly dropped 22 percent the following week, as is to be expected after a large jackpot is won, however, assisted by AI, the Lottery was able to double active players in the week following the Mega Millions Jackpot win. This specific campaign reportedly achieved an incremental sales rise of over $10 for every $1 invested for the operator.
The lottery market is anticipated to surpass $353.1 billion by 2026, and researchers say that within a few years most customer-brand interactions will be supported by AI technology in some way or other. There is a huge opportunity to use AI to find cost-effective long-term solutions which would support the ultimate growth of the lottery sector.
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Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has expanded its otherworldly Demi Gods Series with the addition of Atlas Unleashed. This epic slots saga unfolds in ancient Greece where the gods rule the reels. The 5×4 design is brought to life with sharp graphics and a momentous soundtrack that lures players into the action. Three Free Spins symbols will instantly launch the feature and will award players with 10 Free Spins. Four Free Spins symbols will award 25 Free Spins and five will gift 50 Free Spins.
Forget the dusty saloons of Deadwood R.I.P, the TV dreams of Loner and the spicy dungeons of Kenneth Must Die. This time, you’ll find yourself stranded on a lush island paradise, but paradise takes a dark turn when you discover a Tiki collector with a taste for shrunken heads! Hunted with no food or water, players must face the base game, which features a Progression Bar, where each fallen head is collected. Filling it up will unlock Soul Wilds that progressively increase in size and power. Wild Symbols add 3 points, High Paying Symbols add 2 points and Medium Paying Symbols add 1 point to the bar.
A blistering experience awaits in Blueprint Gaming’s latest offering Cash Strike Hotstepper, as a host of thrilling mechanics take centre stage, including the eye-catching Hotstepper feature offering lavish cash rewards. Stepping into a retro 3×3 grid, a feast of fruit symbols is accompanied by flaming gold coins with the title’s five pathways offering a mammoth 50,000x the original bet. All cash symbols or fixed jackpots on reels one or three are awarded when they land alongside the sizzling Cash Strike Collect symbol on reel two.
Inspired Entertainment and Paddy Power, the retail division of Flutter Entertainment plc, proudly announce the launch of Paddy Power Gold Cash Freespins, a custom game that combines the distinctive branding of Paddy Power with Inspired’s renowned Gold Cash Freespins theme. Set against the iconic green backdrop of Paddy Power’s signature colour scheme, Paddy Power Gold Cash Freespins is a 5-reel, 4-row, 40-winline slot game packed with branded Wilds and symbols, as well as other player-favorite features.
The post Week 25/2024 slot games releases appeared first on European Gaming Industry News.
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, and Paddy Power, the retail division of Flutter Entertainment plc, proudly announce the launch of Paddy Power Gold Cash Freespins, a custom game that combines the distinctive branding of Paddy Power with Inspired’s renowned Gold Cash Freespins theme.
Set against the iconic green backdrop of Paddy Power’s signature colour scheme, Paddy Power Gold Cash Freespins is a 5-reel, 4-row, 40-winline slot game packed with branded Wilds and symbols, as well as other player-favorite features.
Players can trigger the game’s Free Spins bonus by landing three Paddy Power bonus symbols on a single spin, rewarding players with eight Free Spins. During this feature, only the three highest symbols and stacked Wilds appear on the reels, amplifying the potential for big wins. For players who feel adventurous, a gamble feature is available to boost winnings or earn additional Free Spins. This feature presents two gamble wheels for players to choose from, each offering a different path to success.
Now available in both a retail and online format, Paddy Power Gold Cash Freespins showcases Inspired’s commitment to creating high-quality custom experiences tailored to specific operator brands like Paddy Power. The result is a seamless blend of engaging gameplay and operator-specific branded features that delivers an exceptional brand-extension gaming experience for their players.
“We are delighted to relaunch our popular title Gold Cash Free Spins in partnership with our long-term customers at Paddy Power,” said Richard Terry, UK Market Product Director for Inspired. “The seamless integration of Paddy Power branding into Gold Cash Free Spins provides an exciting, omnichannel gaming experience for Paddy Power players.”
“We’re thrilled to be working with Inspired Entertainment once again to create an exclusive gaming experience for our customers,” said Vince Bateson, Head of Gaming at Paddy Power. “Paddy Power Gold Cash Freespins builds on the theme of the original game, which our players loved, and is a fantastic addition to our portfolio.”
The post Inspired Launches Bespoke Gold Cash Freespins Game with Paddy Power appeared first on European Gaming Industry News.
FinteqHub, a PCI DSS-certified payment gateway solution provider, is set to participate in iGB L!VE 2024, one of the most expected live industry events of the year.
The exhibition will take place on 17–18 July in RAI Amsterdam. iGB L!VE provides a comprehensive platform for live communication in the highly competitive iGaming sector, contributing to its overall development. In 2024, over 300 exhibitors and sponsors, as well as almost 10,000 gaming and affiliate stakeholders are expected to attend.
This year, the FinteqHub award-winning team, recognised as an Industry Rising Star 2024 at the SiGMA Awards Eurasia, will attend the event for the second time. The company’s experts, with an average of 10 years of tech and consulting experience, will present the product’s recent updates.
FinteqHub recently enhanced its platform by integrating with notable payment solution providers, including Finshark, Ivy, CallPay, and others. These integrations have expanded its presence in countries such as Germany, Finland, the Netherlands, Norway, Sweden, South Africa, and worldwide in general. The company also expanded its analytics functionality by offering more detailed reports.
Besides PSPs integrations, the company provides banking assistance, helping companies open accounts in reliable banks. Primarily serving the iGaming and betting domains, FinteqHub also advises on the selection of strong banks and EMI providers for clients’ needs.
Vadim Drozd, CEO at FinteqHub, expresses his expectation of the event: “This event gives us an opportunity to show our innovative solutions and communicate with key stakeholders in the industry. Live discussions of the latest industry trends and possibilities of collaboration help elevate the fintech and iGaming sectors. We warmly invite our partners to attend the exhibition and visit our stand.”
FinteqHub will participate in the exhibition alongside its lifetime partner SOFTSWISS. Using this link, current and potential clients can schedule a meeting with FinteqHub experts at stand 12-F30.
About FinteqHub
FinteqHub is a fresh player in the payment solutions market with the core product – PCI DSS-certified payment gateway for online businesses. It started its journey in 2019 and assembled a team of 150+ top-notch professionals with solid legal, financial, and technical expertise. The company is headquartered in Lithuania, with offices in Malta, Poland, and Georgia. FinteqHub makes the management of payment processing transparent, stable, and flexible.
The post FinteqHub to Present Updates at iGB L!VE 2024 appeared first on European Gaming Industry News.
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