Australia
Inspired to create the inaugural Lexus Melbourne Cup The Race of Dreams to be Televised across Australia

Commemorating 160 years of Australia’s greatest race, Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) announced today that it has created ‘Lexus Melbourne Cup The Race of Dreams’, a thrilling virtual race pitting 24 past champions of the Cup against each other, for the Victoria Racing Club (“VRC”). Lexus Melbourne Cup The Race of Dreams will be shown live across Australia on Network 10 on Lexus Melbourne Cup Day, Tuesday, November 3, 2020. Viewers will get to experience the magic with a computer-simulated version of the Lexus Melbourne Cup incorporating a stunning, fully accurate re-creation of the Flemington Racecourse and the atmosphere of the Melbourne Cup Carnival.
During the broadcast, Lexus Melbourne Cup fans will witness Inspired’s ultra-realistic 3D CGI representation of the Cup featuring 24 past champions as selected by a panel of experts from more than 100 past Cup stars. Historical information about these horses and their racing records has been built into the software, which helps to determine the probability of their potential finishing positions. This probability is based on their past form and performance in other races. With the outcome already known in advance by a select few creating the race, punters will not be able to place a bet on the great race.
VRC Chairman Amanda Elliott said the virtual race will unite and excite Australians in the lead-up to the 2020 Lexus Melbourne Cup. “Lexus Melbourne Cup The Race of Dreams will reignite time-old debates about Australia’s greatest stayer. We want everyone to embrace the concept, whether that be running a traditional Cup Day sweep with family and friends for the virtual race, or posting who you think will win on social media tagging @FlemingtonVRC, which will ensure bragging rights are yours should your tip take out Lexus Melbourne Cup The Race of Dreams.”
As the pioneer of Virtual Sports, Inspired has re-created the action of the world’s most popular sports for more than a decade. Inspired has famously created virtual versions of the Kentucky Derby in the U.S. and the Grand National in the UK. Both of these were broadcast on national television with millions of viewers, proving Virtual Sports are realistic enough to take center stage.
“We could not be more excited about working with the VRC and its media partners to create this celebration of Australian racing history,” said Steve Rogers, Inspired Chief Commercial Officer for Virtual Sports. “The Lexus Melbourne Cup is one of the world’s greatest horse races, and its winners include a roll call of some of the sport’s biggest icons. Bringing 24 of those icons back to the turf is every racing fan’s dream come true. It’s an honor to have this role in Lexus Melbourne Cup Day, and we can’t wait to show Australia the quality of our state-of-art virtual sports.”
Inspired’s award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries. Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.
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Australia
VGCCC Fines Werribee RSL for Self-exclusion Failures

The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
Australia
ACMA: ReadyBet Breaches Gambling Self-exclusion Rules

The Australian Communications and Media Authority (ACMA) has issued ReadyBet with a remedial direction after the company marketed to customers who had registered with BetStop – the National Self-Exclusion Register (NSER).
An ACMA investigation found ReadyBet sent 273 texts and push notifications from its mobile app to self-excluded individuals.
Separately, the company also failed to promote the NSER in 2342 push notifications despite it being mandatory to promote BetStop in any marketing electronic messages.
The ACMA issued the remedial direction so that ReadyBet takes action to prevent it breaching the rules in the future.
Under the remedial direction, ReadyBet must commission an independent review of its marketing systems, including its use of third-party suppliers.
ReadyBet must also engage a provider to deliver training to its staff to avoid messages being sent to self-excluded individuals.
The ACMA may seek civil penalties if ReadyBet does not comply with the remedial direction.
The post ACMA: ReadyBet Breaches Gambling Self-exclusion Rules appeared first on European Gaming Industry News.
Australia
Unibet Expands Partnership with Sydney Roosters to Support NRLW Team

Unibet Australia has expanded its partnership with the Sydney Roosters, now including sponsorship of the club’s NRLW team.
This milestone marks a significant step in Unibet’s commitment to gender parity in sport and the continued evolution of rugby league.
Building on a successful and long-standing relationship with the Roosters’ men’s team, this new chapter reflects Unibet’s dedication to supporting the growth of women’s sport and aligning with the values of equality, opportunity and community.
“We’re thrilled to extend our partnership with the Sydney Roosters to include the NRLW side. This isn’t just about sponsorship—it’s about recognising the incredible talent, passion, and professionalism of the women’s game and ensuring it receives the same backing and visibility as the men’s,” said General Manager Nathan Reeves
The NRLW has seen exponential growth in recent years, with increasing fan engagement, media coverage and grassroots participation. Unibet’s expanded support aims to help accelerate this momentum and provide the Roosters’ female athletes with the same elite-level resources and recognition.
Chief Operating Officer of the Sydney Roosters, Jarrod Johnstone, said: “Unibet has been a valued partner of our club for years, and their decision to support our NRLW team speaks volumes about their belief in the future of women’s rugby league. This partnership is a powerful statement about parity and progress.”
The Partnership was celebrated at the first game of the season where the Roosters defeated the Warriors 30-6. Unibet staff, friends and family attended the match welcoming the team on the field with a guard of honour.
Nicholas Porta, Unibet’s Head of Marketing, said: “Our staff work so hard in delivering our products it was a great way to give back and introduce new fans to the elite women’s game.”
Marketing Manager Belinda McNulty and the Roosters team have worked in the off season to ensure the partnership extends beyond the logo on playing kit with a launch race day, custom products for the players lounge and bespoke assets across LED and digital to engage fans and celebrate the achievements of the defending premiers.
The post Unibet Expands Partnership with Sydney Roosters to Support NRLW Team appeared first on European Gaming Industry News.
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