Daily Fantasy Sports
Footstock Signs Chris Kamara as Brand Ambassador for 2020/21 Season
Footstock, the unique player trading and fantasy football platform, has signed the hugely popular ex-player and broadcaster Chris Kamara.
Footie legend ‘Kammy’ will front the brand for the 2020/21 season, with a range of marketing and PR activations planned to help boost Footstock’s awareness and UK customer base.
Kammy will voiceover Footstock’s upcoming debut national radio advertising campaign on talkSPORT. He will also share exclusive content and his own Footstock recommendations with his heavily-engaged 1.7m Twitter following.
Licensed by the UK Gambling Commission, Footstock has built its player pool exponentially since launching in April 2019.
Kammy said: “Ever since gaining my lucky break being spotted playing for the Royal Navy, I’ve always embraced life’s opportunities and working with Footstock is another exciting prospect.
“The game allows football followers to utilise their knowledge in a fun and responsible way. I can’t wait to test my competitive spirit on the platform and work with the Footstock team to entertain our loyal and growing userbase.”
The football betting app allows users to buy and sell player cards – stocks in Premier League stars – for real money, with the aim of locking in a profit. A player’s real-life performances on the pitch improves their in-game stats on Footstock, dictating their price and scarcity accordingly. Lucky dip-style player packs are also available to buy, offering users the chance to win random players.
Once a collection of players has been assembled, a selection of games, including daily fantasy contests based on real-life fixtures and Stat Roulette, can be played to win prize pots and other user’s cards. New for the 2020/21 season, Footstock is offering a £100k free-to-enter fantasy contest.
James Copeland, Footstock CMO, said: “When we decided to bring in a brand ambassador for Footstock we had a shortlist featuring one name. We’re absolutely thrilled that Kammy wanted to join us too.
“As one of football’s most-loved presenters, there’s really no one else quite like Kammy. Whether he’s astutely analysing on the Goals on Sunday sofa or causing mayhem with his in-game reports, his thirst for the sport is unquenchable and his personality is a perfect fit for Footstock.”
Kammy has been integral to Sky Sports’ coverage for more than 20 years. The fan favourite’s versatile presenting style has seen him branch into mainstream TV and become a household name with appearances on shows ranging from Loose Women to Have I Got News for You to Emmerdale.
Having started out representing the Royal Navy, Kammy signed for Portsmouth in 1974 and played nearly 800 professional games. He was part of Leeds United’s 1989-90 second division-winning team and was a regular for Sheffield United and Middlesbrough in the top flight. After retiring he steered Bradford City from the third to the second tier as manager in 1996.
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Acquisitions/Merger
FantasySpin and FastDraft Announce Merger to Create the Ultimate Fantasy Sports Platform
FantasySpin, a premier Daily Fantasy Sports (DFS) operator, and FastDraft, the rapidly growing Best Ball platform, announced a corporate merger. The strategic combination will create a fantasy sports powerhouse offering sports fans an unparalleled, all-encompassing fantasy experience.
FantasySpin and FastDraft booked over $1M in contest entries in the first year. The stage is now set for massive 2026/2027 growth as FantasySpin contests will be available to an expanded population of 330 million people across 38 U.S. states and Canada.
DFS Innovation Leader
FantasySpin, renowned for its groundbreaking contributions to the Daily Fantasy Sports (DFS) industry, strengthens its market position with this merger. The company’s patented DFS products gamify the process of building fantasy lineups to provide immediate gratification. FantasySpin users leverage skill and strategy to build teams in a thrilling, slots-like experience—sitting at the intersection of iGaming and fantasy sports. The merger reinforces FantasySpin’s commitment to delivering hyper-engaging user experiences and fostering innovation within the DFS space.
“This merger is a monumental step forward for the fantasy sports industry. Our community loves the immediate gratification of DFS, and we recognize the explosive popularity of the Best Ball format. By joining forces with FastDraft, we are giving more than 60 million fantasy gamers in North America the ultimate toolkit to play how they want and when they want, fast,” said Steve “Dakota” Happas, CEO of FantasySpin.
Revolutionizing Best Ball
FastDraft’s proprietary, user-friendly best ball format allows drafts to finish in under five minutes. The platform eliminates the need for constant in-season roster management, waivers, and trades. The merger allows FastDraft to instantly expand its NFL products to the NBA, PGA, MLB, NHL, and other major sports. With the addition of FantasySpin DFS contests, FastDraft users may now enjoy sweating the action across all major professional sports 365 days a year.
According to FastDraft founder Matt Kelley, the partnership is a game-changer for fantasy sports players around the world.
“These two brands teaming up is excellent news for fantasy players worldwide, and I’m thrilled to witness the exciting possibilities that lie ahead as we unite the best daily and season-long fantasy formats on the planet,” said Kelley.
A Unified Platform Vision
The merger signifies a milestone as FantasySpin looks to integrate its engaging free-to-play and real-money game formats across 5 major professional sports, as well as college football and basketball, into FastDraft’s full suite of NFL fantasy sports contest formats. Users will soon be able to deposit and play seamlessly between platforms, marking a significant advancement in fantasy sports offerings. Anticipated integrations include:
• New DFS Markets: 86% of the U.S. population will have access to FantasySpin’s slots-meets-daily fantasy contests.
• Expanded Contest Optionality: Users will have a robust suite of gamified DFS experiences and rapid Best Ball draft formats across major sports.
• Unified Wallet System: A single account and shared bankroll to manage funds across all game types.
• Shared Promotions and Loyalty Rewards: Earn special prizes, promo funds and free-play bonuses regardless of which format you choose to play.
“The sports gaming ecosystem is heading toward a significant consolidation — operators like DraftKings, FanDuel, Fanatics, Underdog, and Betr are all competing for the same users, many of whom already have accounts across every platform, and the rise of prediction markets (Kalshi, Robinhood) has only accelerated that disruption and pressure on traditional operators. The companies that survive will be those who find ways to differentiate their product or merge with others, and we built FantasySpin around a truly unique experience — where skill meets thrill — precisely for that reason,” said Steve “Dakota” Happas, CEO of FantasySpin.
The post FantasySpin and FastDraft Announce Merger to Create the Ultimate Fantasy Sports Platform appeared first on Americas iGaming & Sports Betting News.
Daily Fantasy Sports
PrizePicks Becomes Official Daily Fantasy Partner of NBA
The National Basketball Association (NBA) and PrizePicks, a leading sports entertainment operator in North America, announced a multi-year partnership, making PrizePicks an official Daily Fantasy Sports Partner of the NBA. The partnership will expand fan engagement through innovative experiences and content.
Through the league partnership, PrizePicks will integrate NBA intellectual property across its daily fantasy and free-to-play products and marketing initiatives. This includes the use of NBA League, collective NBA Team, and NBA Event marks across approved digital platforms, including the PrizePicks app and website. The partnership was facilitated by KLUTCH Sports Group’s Brand Consulting and Sports and Brand Insights divisions.
“This partnership with the NBA marks an important milestone for PrizePicks as we continue to grow alongside one of the most iconic leagues in sports. Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game,” said Mike Ybarra, CEO of PrizePicks.
“PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on the fan. We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game,” said Eric Rimsky, Head of Domestic Fantasy at NBA.
The agreement also enables PrizePicks to execute promotional campaigns and participate in co-marketing efforts across NBA digital and media platforms. Additionally, the National Basketball Players Association (NBPA) will grant PrizePicks the ability to use images of multiple NBA players across its marketing, content, and promotional initiatives.
As PrizePicks continues to expand its national footprint, the company remains committed to maintaining the highest standards of compliance, integrity, and Responsible Gaming. In 2025, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling, becoming the first and only fantasy sports operator to receive this certification.
The post PrizePicks Becomes Official Daily Fantasy Partner of NBA appeared first on Americas iGaming & Sports Betting News.
Atlas World Sports
Atlas World Sports Launches its New DFS Product, AtlasDFS
Atlas World Sports, the sports betting platform that aggregates odds and data from more than 20 sportsbooks into a single app, has launched AtlasDFS, its new daily fantasy sports product.
Atlas World Sports has built its reputation as the Expedia of sports betting — a single app where users can compare odds, bonus offers, and bet types across regulated sportsbooks such as DraftKings, FanDuel, Caesars, BetMGM, and Hard Rock Bet. AtlasDFS adds a full daily fantasy experience to that ecosystem, giving users one place to research, compare, and compete.
AtlasDFS is live now with the NBA and will expand to the PGA Tour and NHL in Q2, MLB in July, and the NFL this fall. The site uses a Pick’em format in which users select More or Less on stat projections for two to six players per entry. The platform grew out of a strategic acquisition in October 2024 and has since been rebuilt and integrated into the broader Atlas ecosystem alongside live scores, stats, expert analysis, and predictive AI.
“Our goal is to build a next-generation fantasy sports experience that blends everything fans love about daily fantasy with the real-time power of sports betting insights,” said Kevin Koeppel, Director of Product at Atlas World Sports.
Koeppel, who previously founded the DFS product No House Advantage, which later transitioned to Betr, was brought on to head Atlas World Sports’ expanding fantasy division.
“Adding AtlasDFS completes the picture for our users. Whether you’re shopping for the best line, tracking live stats, or building a daily fantasy lineup, you can do all of it with Atlas. That’s what we’ve been working toward,” said Robert Kraft, CEO and Co-Founder of Atlas World Sports.
AtlasDFS is accessible through the Atlas World Sports app and at AtlasDFS.com.
The post Atlas World Sports Launches its New DFS Product, AtlasDFS appeared first on Americas iGaming & Sports Betting News.
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