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Comprehensive COVID-19 Secret Shopper Study Reveals Las Vegas Hospitality and Gaming Brand/Cleanliness Perceptions

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Experience Strategy Associates, a boutique consulting group focused on assisting organizations with customer experience and branding strategy, in partnership with HS Brands Global, a global leader in deploying field resources to verify and assess expectations of some of the world’s favorite brands, announced results from a comprehensive secret shopper study focused on perceptions of how brands are managing operations through a  COVID-19 lens.

Secret shoppers were sent out to evaluate 600 customer touch-points across the LV Strip, LV Locals and Downtown LV gaming properties on re-opening weekend and again two weeks later to learn how well brands were maintaining consistent safety standards and where there may be opportunity to continue to focus for optimal brand perception.

According to the study, the LV Strip properties and Downtown properties scored the highest consistently among all three key segments.

“This is a very positive story,” said Greg Chase, Founder and Chief Thought Provoker of Experience Strategy Associates. “This data was very specific to key elements that would ultimately make a customer feel safe or not, such as if sanitizer machines were functional and if they observed employees cleaning public areas, which we know has a lot of consumer focus in the present time.”

Secret shops were conducted across three key segments, Downtown LV properties, LV Locals Casinos and LV Strip Properties on both re-opening weekend and again two weeks post re-opening, totaling over 560 customer touchpoints.

  • Top 5 Areas for Opportunity Across All Segments to Improve Customer Perception Amid COVID-19
    • Allowing customers to see some element of sanitation practice on table games
    • Ensuring Staff are proactively offering masks to customers who are not wearing them or do not have on their person
    • Supporting staff in enforcing social distancing standards in F&B venue lines
    • Allowing customers to see staff cleaning and sanitizing F&B tables and chairs
    • Ensuring sanitizer dispensers are properly functional

“As a member of the Las Vegas community, HS Brands is proud to provide our partners with tools necessary to measure their COVID protocols to better protect their employees and guests.” Michael Mills Vice President of Sales at HS Brands

To learn more about this study, please view the attached infographics or visit https://hsbrands.com

 

About HS Brands Global

Founded in 1992, HS Brands is the leader in deploying the global field resources necessary to assess and verify customer experiences, brand image, compliance standards, and operational integrity.  Based in Las Vegas with 13 global offices, HS Brands is the largest mystery shopping provider to casinos in the world.

About Experience Strategy Associates (ESA) 

Founded in May 2019, Experience Strategy Associates is a Las Vegas-based boutique consulting group focused on assisting organizations with customer experience and branding strategy. Composed of Las Vegas industry experts, ESA brings rich insights to the forefront to help clients understand their customers with data-driven studies, develop customer experience strategies and foster strong employee and customer engagement.

 

SOURCE Experience Strategy Associates

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St8 launches in Ontario through partnership with Tonybet

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Casino games aggregator and full-service technology provider, St8 has officially gone live in Ontario’s regulated market through a new partnership with international brand Tonybet.

Through the partnership, Tonybet gains access to St8’s casino games aggregation platform, offering a wide range of premium titles from leading providers through a single API, alongside bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.

Built as a single scalable platform, St8’s products are designed to help operators launch and grow across regulated markets with fast, flexible technology solutions while maintaining full compliance.

The agreement marks a further step in St8’s global growth strategy as the company continues to expand its presence across regulated jurisdictions.

Vladimir Negine, CEO at St8, said: “Going live in Ontario is an important milestone for St8 and reflects our continued commitment to growth in regulated markets. Since receiving our Ontario licence, we have focused on building strong local partnerships and delivering a platform that combines scalability, speed and compliance.

“As a respected international brand, Tonybet shares our commitment to building reliable solutions for regulated markets, and we look forward to working closely together as we continue to expand our presence in regulated jurisdictions worldwide.”

Kiryl Liudvikevich, Head of Product at Tonybet, added: “As we expand our presence in Ontario, it is important for us to work with technology partners that support continued growth while meeting the highest regulatory standards.

“St8’s platform gives us the flexibility to integrate a wide range of content and tools through a single connection, helping us scale smoothly while maintaining a strong focus on player experience.”

St8 continues to lead the way as a partner of choice for regulated markets. In addition to its Ontario licence, the company holds licences in key regulated jurisdictions like the United Kingdom, Sweden and Romania, among others.

The post St8 launches in Ontario through partnership with Tonybet appeared first on Americas iGaming & Sports Betting News.

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Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives

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Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.

The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.

Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.

The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.

Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.

The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.

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Evoplay Strengthens Canadian Presence with BetMGM Partnership

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Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.

The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:

• Hot Triple Sevens

• Hot Volcano

• Gold of Sirens Bonus Buy

• Inner Fire Bonus Buy.

These are games that have already demonstrated strong results across multiple regulated markets.

This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.

Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”

The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.

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