Canada
Stats Perform Named Exclusive Betting Streaming Rights and Betting Data Provider of the Brasileirão Série a & Série B

At a time when Brazil and many other countries around the world are facing challenging times due to the Covid-19 pandemic, Brazilian Football fans around the world were given a great boost this past weekend with the return of Brasileirão Série A and Série B to screens at home and around the world.
GSRM, the Latin-American based group which includes Fanatiz, 1190 Sports and investment firm 777, was announced as the global international media rights agency for Brazil’s Série A and Série B competitions. GSRM’s main objective will be to increase the visibility and interest of consumers from all over the world in Brazilian football through the distribution of matches on TV, Cable TV, Pay Per View and Streaming. In addition to the direct sale of broadcasting rights to other television channels, GSRM will also create an OTT streaming platform to showcase all matches of the Brasileirão Série A and Série B, through monthly subscriptions, which can be accessed worldwide, except for the Brazilian territory.
The idea is to export Brasileirão’s image through direct sales to consumers, and also to explore opportunities such as sponsorships for the Brazilian football product, the creation of branded content and virtual advertising during broadcasts, among many other possibilities to generate earnings for clubs.
“The main focus of our work is to increase the visibility of Brasileirão Series A and B championships abroad and to take it to a higher level of international exposure. Today there is already a great interest, not attended, for Brazilian football in markets in Asia, Latin America, North America and Europe”, explains Hernan Donnari, CEO of GSRM.
“The Brasileirão Série A is one of the top ten leagues in the world and the country is the number one exporter of players on the planet, something that in itself already generates great attraction and makes other regions turn their eyes to the football played in the Country”, Donnari added.
Stats Perform, the SportsTech leader in data and AI technology, has been announced as the exclusive betting streaming rights and betting data provider for Brasileirão Série A & Série B in a multi-year deal, commencing at the start of the 2020 season.
The multi-year partnership with CBF is a joint betting streaming and data rights deal with Zeus Sports Marketing (ZSM), a boutique agency with offices in London and Singapore.
The combination of Stats Perform’s premium in-stadium ultrafast data, low latency live streaming and high-quality football creates premium in-play betting experiences that are trusted by leading odds providers and licensed sports betting operators and their customers.
Alex Rice, Stats Perform Chief Rights Officer, commented: “We are delighted to be chosen and trusted by CBF and the clubs to deliver high quality betting experiences. Brazil produces the largest number of professional footballers around the world, with many of the world’s most exciting prospects emerging from Brasileirão Série A before making the move across the Atlantic to Europe’s leading clubs. It is an exciting time to be involved and we look forward to working with the leagues as they kick off their season.”
The Brasileirão Série A & Série B official betting data and betting live streaming rights form part of Stats Perform’s betting content portfolio which also includes Spanish La Liga soccer, French Ligue 1 soccer, MLS soccer, WTA Tennis and numerous other sports and competitions. The rights are safely distributed to licensed sportsbooks to create exceptional trusted betting experiences online, on mobile and in retail betting venues.
Josh Burack, Partner & Managing Director, Zeus Sports Marketing Asia Pacific, said: “ZSM is delighted to have orchestrated this landmark commercial arrangement between the CBF, the Clubs Commission and Stats Perform which ensures that Brazilian football returns to the betting and data arena. We look forward to serving Stats Perform, the CBF and all 40 Clubs from the top two divisions to bring this high-profile football content to services around the world.”
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AGCO
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
The post AGCO Removes Cap on Seller Commission for Charitable Lottery Products appeared first on Gaming and Gambling Industry in the Americas.
Alon Segev
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
The post Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation appeared first on Gaming and Gambling Industry in the Americas.
AGCO
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
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