Incentive Games has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board, effective immediately. The approval allows the B2B supplier to offer its real-money gaming products to licensed operators in the state.

The Pennsylvania approval follows Incentive Games’ licensing in Michigan in 2025, as the company continues to expand across regulated North American markets.

Incentive Games said the Pennsylvania licence gives it access to one of the most established and competitive US iGaming markets, where compliance and player protection requirements are tightly enforced.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Being granted an interim licence in Pennsylvania is a huge achievement for our business and a strong endorsement of our regulatory approach. It strengthens our position in North America and supports our ambition to grow through trusted partnerships in regulated markets. We look forward to working with operators in Pennsylvania to deliver high-quality real-money gaming experiences to their players.”

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AGS has appointed three gaming executives to expand its commercial slot sales strategy and operations team. John McColl joins as Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations.

“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”

McColl will lead sales strategy and commercial opportunity, with a focus on expanding market share and driving revenue growth. AGS said he will build a data-driven approach to mapping the company’s total addressable market (TAM) to identify new opportunities. McColl has more than 30 years of experience across casino operations, gaming technology, and enterprise B2B sales, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.

Morton will focus on customer synergy and strategic alignment, streamlining internal sales processes, and expanding enterprise sales opportunities, according to the company. He previously served as Senior Vice President at Marker Trax and Koin, where AGS said he led commercial strategy, pricing, and enterprise contract execution with operators including Boyd Gaming, Golden Entertainment, and Penn National.

Rosenberg will oversee commercial strategy and operations, with responsibility for maximizing value across AGS’ product portfolio and supporting commercial expansion. He brings nearly 20 years of experience across product, commercial and enterprise strategy roles, including senior leadership positions at Aristocrat and Everi. Rosenberg began his career at WMS, later acquired by Scientific Games, and has held roles across operations, strategy and commercial functions.

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