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Gambling in the USA

Michigan’s Sports Betting and Online Gambling To Bring $650M In First-Year Revenue, According to MichiganSharp.com

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Sports betting and online casinos could produce as much as $93 million in first-year tax revenue in Michigan, according to projections from MichiganSharp.com.

The first of Michigan‘s online sports betting and casino platforms might launch by the end of 2020. This sets the stage for Michigan to become one of the top online gambling states in the U.S.

Competitive State Tax Rates Make for an Online Betting Hub

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Gross revenue from sports betting, both online and retail, will be taxed at 8.4% from the state. Detroit‘s three commercial casinos pay an additional 1.25% city tax.

Michigan hosts 26 land-based casinos, all of which can be expected to offer sports betting and online gaming to the state’s 10-million population at some point.

“All of the pieces are in place for Michigan to become a major hub for sports betting and online gambling,” said Geoff Fisk, analyst for MichiganSharp.com. “Virtually all of the state’s casinos should want a piece of the new market, especially with the attractive tax rates.”

By comparison, New Jersey taxes land-based sports betting at 9.75% and online sportsbooks at 13%. Indiana‘s online sports betting tax is levied at 9.5%, while Pennsylvania taxes sports betting at 36%.

State lawmakers passed House Bill 4916 in December 2019, which legalized both retail and online sports betting. The bill also brings online casinos and online poker to the state, setting the stage for Michigan to become one of the biggest legal online gambling markets in the US.

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All 26 of Michigan‘s retail casinos can apply for sports betting and internet gaming licenses through the Michigan Gaming Control Board. In a situation unique to Michigan, the state’s three commercial casinos, as well as the 23 tribal casinos, are eligible to offer internet gaming.

Online sports betting has proven massively successful in Pennsylvania and New Jersey. In both states, online wagering accounts for more than 80 percent of total sports betting revenue.

First-Year Revenue Projections of $650M, According to MichiganSharp.com

MichiganSharp.com projects that the state could bring in as much as $400 million in total first-year sports betting revenue, producing $33.6 million in tax revenue for the state.

“Mobile wagering should be the major revenue driver for Michigan‘s sports betting market,” Fisk said. “The convenience and ease of access of online sports betting opens up a whole new world of opportunities for both bettors and sportsbook operators.”

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Online casino and poker revenue will be taxed at 20-28% from the state, using a tier system dependent on earnings. MichiganSharp.com projects that online casinos and poker could earn as much as $250 million in first-year operations, bringing in a possible $60 million in tax revenue.

MichiganSharp.com projects that total revenue from sports betting, online casinos, and online poker, could earn $650 million in year one of operations, resulting in $93.6 million in tax revenue for the state.

For more analysis and news on the latest developments in Michigan‘s legal gambling industry, visit MichiganSharp.com.

 

SOURCE MichiganSharp.com

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IGT Wheel of Fortune Big Money Spin Electronic Table Game Makes Global Debut in Las Vegas

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IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.

“Downtown Grand was delighted to have the world premiere of IGT’s Wheel of Fortune Big Money Spin ETG solution on our gaming floor. Our guests instantly connected with the Wheel of Fortune brand and are eager to try their favorite slots brand in a new format. The stature and appeal of game’s accompanying ‘Big Wheel’ is inspiring a wide range of players to give the new game a try,” said Paul Phillips, Director of Casino Operations at Downtown Grand Las Vegas.

“Building on the continued success of IGT’s GameAce Roulette and Mesa4K terminals across North America, we are thrilled to introduce Wheel of Fortune Big Money Spin to ETG players. The successful launch of Wheel of Fortune Big Money Spin at Downtown Grand Casino speaks to the excitement that we can bring to a gaming floor, the universal appeal of the Wheel of Fortune brand, and IGT’s commitment to delivering game-changing innovation,” said Nick Khin, CEO of Gaming at IGT.

IGT’s Wheel of Fortune Big Money Spin game is enjoyed on the Company’s GameAce ETG offering and features an intuitive gameplay design. To make a wager, players select a color-coded bet amount that corresponds with the colored wedges on the game’s digital Wheel of Fortune wheel. Players win when their wager matches the digital spin outcome, filling in letters in the game’s iconic puzzle board. The game’s Fortune Spin Bonus and Jackpot Bonus activate the solution’s large physical wheel, delivering a highly visible and recognizable win celebration on the gaming floor.

The post IGT Wheel of Fortune Big Money Spin Electronic Table Game Makes Global Debut in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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Coleen King

MGCB Wins Platinum dotCOMM Award for “Mini Me” Responsible Gaming Commercial

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The Michigan Gaming Control Board (MGCB) has earned a 2025 Platinum dotCOMM Award—the competition’s highest honor—for its “Mini Me” commercial, part of the agency’s Don’t Regret the Bet responsible gaming campaign. The spot won top recognition in the Social Media Marketing – Use of Video category, honoring creativity and excellence in digital communication.

Developed to reach young adults ages 18-24—a demographic research shows is at heightened risk of gambling-related harm—“Mini Me” combines hand-drawn animation with live-action footage to deliver a lighthearted yet impactful reminder about making smart choices when it comes to gambling. The approachable tone was designed to engage without stigma or judgment, helping the message resonate with its intended audience.

In just six months, the video generated strong engagement across Facebook, Instagram, Snapchat, Gas Station TV (GSTV), and other digital platforms, including:

• 255,781 impressions

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• 149,345 individuals reached

• 13,059 clicks—more than any other ad in the MGCB’s campaign

• On GSTV, 2.2 million+ impressions and a 100% completion rate, surpassing industry benchmarks by 10%

“Winning a Platinum dotCOMM Award underscores the effectiveness of our responsible gaming messaging. The ‘Mini Me’ spot was intentionally designed to speak to young adults in a way that is approachable, relatable, and memorable. This recognition affirms that our message is not only being heard, but also making an impact,” said MGCB Executive Director Henry Williams.

The MGCB previously earned a Platinum dotCOMM Award in 2023 alongside King Media for the launch of the Don’t Regret the Bet integrated marketing campaign, which continues to expand its reach across Michigan.

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Launched in March 2023, Don’t Regret the Bet aims to prevent gambling problems before they start and reduce the number of people in Michigan who develop a serious gambling addiction. The MGCB and King Media have collaborated on a wide range of responsible gaming messages reaching Michiganders across multiple platforms — including broadcast TV and radio, point-of-sale video ads at gas stations, digital billboards, social media, streaming services, and podcasts.

“We’re proud to see the ‘Mini Me’ spot recognized on an international stage. From the very beginning of our partnership with the MGCB, our focus has been on creating work that not only stands out creatively, but also makes a measurable difference in people’s lives. This award validates the power of that mission—and it inspires us to keep pushing forward in our shared commitment to prevent problem gambling before it starts,” said Coleen King, president and founder of King Media.

The post MGCB Wins Platinum dotCOMM Award for “Mini Me” Responsible Gaming Commercial appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

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Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.

NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.

Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.

Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.

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“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”

Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.

For more information about Aristocrat Interactive and its iLottery solutions, please visit  aristocratinteractive.com.

 

The post Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show appeared first on Gaming and Gambling Industry in the Americas.

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