Baltics
First live gaming summit after lockdown MARE BALTICUM 2020!
It’s that special time of the year again when MARE BALTICUM Gaming Summit brings together industry shareholders and government officials from the Baltic and Scandinavian region. This year, the summit is taking place in Tallinn, Estonia on August 6th, 2020. We can look forward to active discussions wrapped around topics such as classic sports betting, cross promotions, the Scandinavian gaming industry as a whole, and more. In 2020, the aim of the summit is to bring start-up operators to the stage and also continue the panel discussion style with at least one panelist being an operator from the market vs. gambling authority and controlling authority discussing issues and changes in the market.
At the discussion panel, there will be a gathering of notable experts from the industry, including Jan Urbanec, CEO of Endorphina, and Jakub Kolomicenko, Head of Legal also at Endorphina, amongst many others. During the discussion, Jan will be participating in the discussion about Cross Promotions, Betting, Game Variety and More, while Jakub will present his perspective and moderate the panel on the topic of the Scandinavian gambling industry and updates from Germany.
The Swedish gambling market has been messy for some time. Sweden used to have a monopoly gambling market, where there was only state-owned companies or state-controlled companies who were allowed to provide gambling for money. With the digitalisation, the monopoly has been put out of system and Swedish customers are able to gamble via operators who are based outside of Sweden. A new legislation was required to make sure that those who have applied for a license and comply with Swedish regulations will be able to be presented at the Swedish market.
Head of Legal of Endorphina Jakub Kolomicenko shares: “After a long break, I cannot wait to be back in the conference circle. The recent development has been hectic and in the name of COVID-19, the industry has adopted quite a few regulations to protect players. One of the most controversial regulations is in Sweden. And this is exactly what we will be focusing on with my panelist of well-recognised experts.”
The unfortunate cancelation of most sports events had an obvious effect on betting operators, although, the companies that diversified with their product offerings did manage to mitigate losses. It will be interesting to hear different perspectives on this issue and how other operators have been managing this situation.
CEO Endorphina Jan Urbanec shares: “It feels great that we are getting back on the road!
Thanks to Mare Balticum’s event, we can strengthen our current business connections and make news ones. My participation in the panel focuses on the cross promotions of casino games, alongside a team of long-term industry professionals. This will be something that I will definitely deeply enjoy. Looking forward to sharing some inside industry knowledge and absorb some as well.”
As usual, the MARE BALTICUM 2020 summit will provide its attendees with the perfect networking opportunity for everyone in the gambling industry. Sales manager of Endorphina Valeriya Nasypova, who is responsible for the Scandinavian and Baltic markets will also be presented at the Summit. Will you be there to absorb the latest insights and discuss the trending topics of 2020 in person? Mark your calendar for August 6th 2020 in Tallinn, Estonia and meet Endorphina delegates there!
Want to learn more about the event? Be sure to visit https://marebalticumgaming.com. To learn more about Endorphina, the leading online slots gaming provider, check out their website at https://endorphina.com
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Betsson Group has announced that from the 2025-26 season, Lithuania’s premier basketball league will be officially known as Betsson-LKL.
This marks a new phase in Betsson’s long-standing partnership with the Lithuanian Basketball League (LKL). Since 2017, the Betsafe brand has served as the league’s title sponsor, supporting the continued development of professional basketball in the country. Earlier this year, Betsafe in Lithuania was rebranded to Betsson.
A refreshed visual identity for the league has also been unveiled, marking the beginning of this new chapter.
“This step allows us to further strengthen our position in the market, offer customers the benefits of our technology platform, and continue upholding high standards of responsible gaming,” said Aurimas Šilys, Head of Betsson Lithuania.
“We are grateful for a partnership that goes beyond branding. Our work with Betsson Group is rooted in a shared vision – to develop a top-tier basketball league in Lithuania that inspires fans and players alike,” said Rasa Liuimienė, General Director of the LKL.
The upcoming Betsson-LKL season will officially commence in autumn 2025.
The post Lithuanian Basketball League Becomes Betsson-LKL from 2025 appeared first on European Gaming Industry News.
SOFTSWISS, a leading iGaming software provider, has strengthened its European presence by making the Jackpot Aggregator available in Estonia. This strategic move follows the recent Jackpot Aggregator certification in Bulgaria, Brazil, and Peru.
Estonia remains a strong and digitally mature iGaming market in Europe. Industry revenue is projected to reach 452.5 million dollars in 2025, with growth expected to push that figure past 508 million dollars by 2029. The casino and slots segment alone is expected to generate more than 206 million dollars this year. With user penetration at 31.2% and over 450,000 players forecast by the end of the period, the market continues to draw interest from operators across the region.
In July 2025, SOFTSWISS introduced Paid Participation campaigns – a new Jackpot Aggregator feature where players pay a small fee to join jackpots, prize drops, or other campaigns. This model offers a more engaging experience, giving players better chances of winning and fewer participants. For operators, it opens a new revenue stream by funding prize pools through player contributions.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shares: “The Jackpot Aggregator has proven its impact across multiple markets, and we are excited to bring its full potential to operators in Estonia. Now, Estonian operators can launch player-centric jackpot campaigns tailored to their brand and audience. We see strong potential in the Estonian market and are ready to support partners with the tools they need to stand out.”
The Jackpot Aggregator also integrates directly with the SOFTSWISS Game Aggregator, which now offers over 35,000 games – the largest portfolio in the industry – and maintains enterprise-level uptime at 99.999%. Together, these solutions offer a powerful combination for operators looking to scale with confidence.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Jackpot Aggregator Enters the Estonian Market appeared first on European Gaming Industry News.
Push Gaming continues to grow in the Baltic region thanks to its latest commercial partnership with OlyBet.
The agreement with the number one gaming and entertainment brand in the Baltics now offers Push Gaming’s complete range of popular slots to players throughout Latvia and Estonia. Key titles from the Razor Shark and Retro series are now available, along with highly anticipated releases such as Wild Swarm Triple Hive and Bamboo Ways, due to launch soon.
Launching with OlyBet follows other recent European growth for Push Gaming in Bulgaria, Spain, and Serbia, and maintains Push Gaming’s ambitious strategy in regulated markets.
Andy Bentley, Chief Operating Officer at Push Gaming, said: “Having our content live with market leaders such as Olybet is a key pillar of our commercial strategy. OlyBet provides us with a fantastic partnership and a shared ambition to grow in both regions.
“We’re scaling our collaborations globally to meet player demand, and our thriving relationship with the leading brand in Latvia and Estonia is another important milestone in our progress.”
Tomas Graham, Chief Operations Officer at OlyBet, added: “The added strength of Push Gaming’s slots in our lobby is considerable, and we’re delighted to have them available for our players.
“It is essential for us to offer the best games available to ensure OlyBet provides the best experience possible and remains the first choice in entertainment across each market.”
The post Push Gaming levels up in Latvia and Estonia with OlyBet appeared first on European Gaming Industry News.
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