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Real Madrid and Barcelona neck-and-neck as world’s most valuable football brands in the face of COVID-19

Published

6 years ago

July 30, 2020

George Miller

Reading Time: 3 minutes

Real Madrid remain world’s most valuable football brand, but Barcelona narrow the gap to just €6 million
COVID-19 causes total brand value of top 50 clubs to decrease for the first time in 6 years – €751 million or 3.7% is knocked off
English clubs dominate the ranking with six brands in top 10 and 19 in top 50
Liverpool inches two spots up into 4^th place, following historic Premier League win
Bundesliga’s 1. FC Köln is this year’s fastest-growing brand, followed by Leicester City and RB Leipzig – all recording over 40% growth
Tottenham Hotspur’s new stadium takes top spot in Buro Happold’s Venue Performance Rating

Real Madrid remain the most valuable football club brand in the world for 2020, according to the latest edition of the Brand Finance Football Annual. Boosted by winning the LaLiga title for the first time since 2017, the club retained its position at the top of the table in the football industry, but against a backdrop of economic and social disruption, caused primarily by the COVID-19 pandemic, Real Madrid’s brand value has declined by 14% to €1,419 million.

Real Madrid’s disappointing on-pitch performance prior to 2019-20, which saw an earlier-than-normal exit from the UEFA Champions League in 2018-19 and a second successive season adrift of LaLiga champions Barcelona, eroded the club’s dominance of the Brand Finance ranking. The situation was exacerbated by COVID-19, along with a lack of stability around the management of the team. Barcelona, Real’s fierce rivals, are just €6 million behind Real with a brand value of €1,413 million, supported by strong and diverse revenue generation and continued domestic performance in Spain.

COVID-19 knocks off €751 million of brand value

Real Madrid is not the only club to see a drop in brand value this year. COVID-19 has caused the total value of the top 50 football brands to decrease for the first time in 6 years. Through its effect on the three main revenue streams – Matchday, Broadcasting, and Commercial – €751 million or 3.7% has been knocked off the cumulative brand value of the world’s top 50 most valuable football clubs.

The COVID-19 pandemic has challenged professional football worldwide and across all levels. Matchday income for the 501 games remaining in the big 5 leagues dropped to zero, but it is often the smaller clubs and leagues which are more reliant on this revenue stream – in Scotland it makes up 43% of total revenue, compared to only 13% in England.

There have been some positive signs, as Southampton vs Manchester City on BBC broke the Premier League TV audience record with 5.7 million viewers, but the longer-term damage to the game’s economic structure has yet to be revealed.

Richard Haigh, Managing Director of Brand Finance, commented:

“Top-level football has been confronted with the largest existential threat since the Second World War. Loss of income, coupled with health concerns about mass gatherings, have raised question marks about the future of the industry and the financial resilience of clubs across all levels. The full damage of the COVID-19 crisis has yet to unfold and it is not inconceivable there will be casualties in the form of club bankruptcies and changes in ownership.”

Despite the huge implications of COVID-19 for football clubs and their financial results, the majority of the brand value is secured by the clubs’ long-term future – provided they can survive the initial shock. For example, only 21% of Real Madrid’s brand value is delivered by the next five years’ financial results.

Premier power

Real Madrid and Barcelona are followed by a cluster of English Premier League clubs in the Brand Finance Football Annual 2020 ranking, with Manchester United in 3^rd position after their brand value fell by 11% to €1,314 million. Liverpool, who won their first league title since 1990 in runaway style, are in 4^th spot jumping above Manchester City in terms of brand value, rising from €1,191 million in 2019 to €1,262 million, a 6% increase. Chelsea dropped one place in the table to 8^th after their value fell for the fourth consecutive year to €949 million. This was arguably due to the club being absent from the UEFA Champions League and also suffering a transfer ban after being charged with breaking Financial Fair Play Regulations.

Alec Gehlot Chief Executive Officer at PlaySignal

PlaySignal Debuts: Alec Gehlot’s New Sophisticated Responsible Gaming Platform

Published

56 minutes ago

February 25, 2026

Wladimir P.

playsignal-debuts:-alec-gehlot’s-new-sophisticated-responsible-gaming-platform

Alec Gehlot, previous senior executive at Optimove, has introduced PlaySignal, a responsible gaming platform aimed at assisting operators in identifying and addressing player risk promptly.

PlaySignal employs a traffic-light system featuring green, amber, and red signals to steer player conduct and indicate when behaviors start to enter higher-risk areas. The platform seeks to minimize avoidable exclusions by offering operators enhanced visibility of rising risks, while simultaneously giving players more understanding of how their actions are evaluated.

Leveraging behavioural analytics, PlaySignal tracks player actions during gameplay and displays information as distinct signals. This allows teams to act earlier and react more appropriately as risk evolves.

The product connects with current operator systems to assist responsible gaming, CRM, and compliance teams by providing a unified view of activities, encouraging a more uniform strategy among teams as regulatory demands grow in important markets.

Building on his time at Optimove, where he collaborated with operators on segmentation, retention, and user engagement, Gehlot recognized a demand for innovative tools to enhance player protection as regulatory and tax pressures mount in regulated markets.

The company launched PlaySignal at ICE earlier this year, where it was a contender in the Innovators Challenge, and initiated talks with operators in various markets. The initial launch will concentrate on the UK prior to global expansion.

Alec Gehlot, Chief Executive Officer at PlaySignal, said: “Regulation and taxation are only moving in one direction, and operators need new tools to adapt. Player protection can no longer be treated as a compliance obligation; it has to become a competitive differentiator.

“Regulated operators are under real pressure, particularly in the UK, and we believe giving them earlier visibility of risk is essential not just for protection, but for long-term sustainability.”

The post PlaySignal Debuts: Alec Gehlot’s New Sophisticated Responsible Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

BGC Response to Government Plans to Stop Premier League Clubs Accepting Sponsorship from Gambling Operators Not Holding a UK Licence

Published

56 minutes ago

February 25, 2026

Wladimir P.

bgc-response-to-government-plans-to-stop-premier-league-clubs-accepting-sponsorship-from-gambling-operators-not-holding-a-uk-licence

The Betting and Gaming Council (BGC) strongly supports government plans to ban Premier League clubs from accepting sponsorships from gambling operators lacking a UK licence.

A Betting and Gaming Council Spokesperson said: “The Betting and Gaming Council welcomes the Government’s plan to act to stop Premier League clubs accepting sponsorship from gambling operators that do not hold a UK licence.

“Culture Secretary Lisa Nandy is right that gambling companies without a UK licence should be banned from sponsoring Premier League clubs and should go further to prevent these harmful illegal companies from sponsoring any sport in the UK.

“At a time when the regulated sector is facing significantly higher taxation and ever tighter regulation while reducing advertising spend, it is more important than ever that firm action is taken against the growing harmful black market.

“Licensed members of the Betting and Gaming Council are regulated in Britain and follow strict rules on consumer protection, safer gambling and robust financial safeguards. Whereas, the illegal, harmful black market operators do not. They undermine player protections, avoid taxes, ignore safer gambling standards and put consumers at serious risk.

“We support action that protects fans, upholds standards and keeps customers safe within the regulated market.”

The post BGC Response to Government Plans to Stop Premier League Clubs Accepting Sponsorship from Gambling Operators Not Holding a UK Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Australia

Tabcorp Pays $158,400 Penalty for Taking Illegal In-Play Sports Bets

Published

56 minutes ago

February 25, 2026

Wladimir P.

tabcorp-pays-$158,400-penalty-for-taking-illegal-in-play-sports-bets

Tabcorp Holdings Limited (Tabcorp) has paid a $158,400 penalty for taking online in-play sports bets, which is illegal in Australia.

An Australian Communications and Media Authority (ACMA) investigation found Tabcorp accepted 426 in-play bets across 32 tennis matches between February 2024 and June 2025.

Online in-play betting, wagers made on a sporting event after it has commenced, is prohibited in Australia under the Interactive Gambling Act 2001 (IGA).

The online in-play sports bets that were accepted in breach of the IGA were voided by Tabcorp and the bets were refunded.

The ACMA accepted the evidence from Tabcorp that the breaches occurred due to systems and communication issues with its third-party provider.

ACMA member Carolyn Lidgerwood said this is the third time since 2021 that Tabcorp has breached the in-play betting rules.

“The law is clear and wagering services must have processes in place to prevent illegal in-play bets from being accepted,” Ms Lidgerwood said.

“While we understand that most wagering operators rely on third-party providers to close betting on sporting events, they cannot outsource their legal responsibilities.

“The length of time it took Tabcorp to identify and then fix the problem was concerning and we expect Tabcorp to do better in the future,” Ms Lidgerwood said.

In addition to the financial penalty, Tabcorp has entered into a comprehensive enforceable undertaking requiring the company to undertake a review of its systems and processes relating to the closing of betting on tennis matches and to report regularly to the ACMA.

The post Tabcorp Pays $158,400 Penalty for Taking Illegal In-Play Sports Bets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.