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SoftSwiss strikes franchise deal with Yggdrasil

SoftSwiss signs a strategic deal with Yggdrasil, a superior online game provider. The franchise deal provides SoftSwiss with access to Yggdrasil’s proven iGaming content, technology, innovation, and expertise. The agreements reached between two companies will become reality on August 18th.
The YG Franchise licensing agreement will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including BOOST (the industry leading promotional toolkit). In addition, the Franchise solution includes GATI, the latest iGaming development & distribution innovation from Yggdrasil. SoftSwiss can also use GATI to develop and distribute its own games on the Franchise platform.
Within the full catalog of Yggdrasil proprietary games available to SoftSwiss is the new release Vault of Fortune, and the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.
Moreover, the new partnership will enable SoftSwiss to globally collaborate with other Yggdrasil Franchisees such as Azure Tech, Flow Gaming and Soft Gamings. Following the deal, SoftSwiss will have access to the game development and distribution tool GATI to build, port or commission games that can be deployed by other Franchisees.
To date, the SoftSwiss Game Aggregator’s partnership network is around 60 game providers with over 10,000 games to choose from. The Game Aggregator is growing at an amazing pace constantly increasing the capacity and expanding the partnership network to provide the clients with high-quality content and first-class service. Over the year, the amount of bets proceeding by the aggregator has tripled and the number of games increased twofold. The franchise deal with Yggdrasil will be a good bit of help to scale the distribution potential and commercial opportunity for SoftSwiss.
Bjorn Krantz, Head of Publishing at Yggdrasil, said:“SoftSwiss are proven as a leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.
“As our Franchisee network continues to grow, the model amplifies the value for partners. The franchise enables them to take full control of their iGaming strategy, to scale their business for success in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a wealth of proven YG experience and technology”
“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase returns for all parties.”
Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilize the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.
“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”
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Cactus Founder Nickolas Ribeiro Defends Industryâs Continued Commitment to Responsible Gaming

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In August, the Brazilian online gaming and sports betting sector will complete eight months of effective regulation. This new phase officially began on January 1, 2025, after a long period of debate and consultation between iGaming market representatives and government authorities.
According to Cactus Gaming founder Nickolas Tadeu Ribeiro de Campos, one of the main issues that has permeated this new era of online gambling is establishing resources and motivating the industryâs commitment to responsible gaming. âThe commitment to Responsible Gaming must be ongoing. Here at Cactus, we invest in technological tools, protection policies, and strategic partnerships to ensure that entertainment is always aligned with the safety and well-being of players. We promote transparency, prevent risks, and support practices that strengthen the sectorâs sustainability,â adds Nickolas.
Itâs worth noting that the Secretariat of Prizes and Bets (SPA), which regulates gaming and betting activities in Brazil, published Ordinance SPA/MF No. 1,231, dated July 31, 2024, which establishes guidelines and measures to ensure that gaming and betting operations promote the integrity and well-being of bettors. The ordinance provides guidelines on how to manage gambling to prevent harmful behavior.
Awarded Best Platform of the Year for three consecutive years by the BIS Awards and Sigma Awards and expanding internationally, Cactus is a Brazilian company recognized for its innovation and excellence in the iGaming sector, standing out for the development of robust, secure and scalable solutions for operators worldwide.
All areas of the organization are committed to conscious practices and have leaders who believe this is one of the main pillars for a maturing market, as is the case in Brazil.
In this context, Nickolas Ribeiro emphasizes that consumers must be continually made aware, understanding that this activity needs to be done in a safe, healthy and recreational manner.
âThe gaming ecosystem must be committed to raising awareness among its audience, promoting informative and preventive actions. We want gaming to be fun for everyone, while providing tools and support channels for those who need it. Therefore, educational initiatives are the best allies for building a robust, conscious, and transparent market in Brazil,â adds the founder of Cactus.
Welcome to Cactusâ new CFO
At the forefront of the industry, Cactus continues to grow and expand its structure with the acquisition of a new office and the hiring of market leaders. Last month, Thiago Garrides joined the team as the new Chief Financial Officer (CFO).
Garridesâ arrival represents a new cycle of financial expansion for the company, aligned with its strengthening in Brazil and growth in regulated international markets. The executive has over two decades of experience in corporate finance, risk management, and treasury. He has also led projects focused on operational efficiency, governance, and the structuring of financial services solutions.
Cactus Gaming, along with its founder, Nickolas Ribeiro, understands the importance of employing highly qualified professionals to offer partners global standards of innovation, transparency, and security. Since its founding, the brand has established a broad portfolio of products and services geared toward the iGaming market, with the credibility of a company that adheres to international best practices. Garridesâ arrival reinforces this constant pursuit of excellence and responsibility.
âThiagoâs arrival represents a significant step forward in our executive structure. We are currently consolidating and expanding internationally, and having a CFO with his experience and strategic vision reinforces our commitment to solid, responsible management aligned with the challenges of the iGaming sector,â emphasizes Nickolas Ribeiro.
Internationally recognized and awarded brand
Cactusâ pioneering work has been recognized by major national and international industry awards. The company was named Best Platform of the Year for three consecutive yearsâin 2025, 2024, and 2023âand also won âBest White Labelâ at the SiGMA Awards and âBest Platformâ at the BiS Awards.
With a presence at the main global events in the sector such as ICE, SiGMA Americas, SBC Summit, SiGMA Europe, IGB among others, and in full international expansion, Cactus Gaming reinforces its leadership by expanding its operations in Latin America, Europe and other markets.
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The post Cactus Founder Nickolas Ribeiro Defends Industryâs Continued Commitment to Responsible Gaming appeared first on Gaming and Gambling Industry in the Americas.
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From Track to Tech: SOFTSWISS Celebrates Barrichelloâs First NASCAR Brasil Triumph

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichelloâs victory in the first NASCAR Brasil Series title in his debut season. As the companyâs NonâExecutive Director in Latin America, Barrichello exemplifies the championâs mindset that underpins SOFTSWISSâ disciplined approach to product delivery in Brazil and worldwide.
The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo CittĂ in SĂŁo Paulo, where the opening race set the decisive points. Barrichelloâs calm, data-driven call at the critical moment mirrors SOFTSWISSâ practice: trust the plan, read the telemetry, execute cleanly.Â
Rubens Barrichello, NonâExecutive Director in Latin America at SOFTSWISS, comments: âEveryone knows how much I love this competition and how fierce I am. My heart is in my mouth and Iâm very happy.â
Ivan Montik, Founder of SOFTSWISS, adds: âThis title is a powerful example of what passion, confidence and disciplined preparation deliver. The championâs mindset that Rubens demonstrates â clarity of plan, trust in the team and precision under pressure â inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.â
In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named âBest Game Aggregator Platformâ at CGS Recife, adding local recognition to the companyâs Brazil roadmap.
SOFTSWISS is fully certified in Brazil across its core products â Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator â enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The companyâs product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post From Track to Tech: SOFTSWISS Celebrates Barrichelloâs First NASCAR Brasil Triumph appeared first on European Gaming Industry News.
bespoke solutions
The White Label Dilemma: Finding the Right Balance for Your iGaming Business

Itâs not just black and white label
Yoni Sidi, CEO at Wiztech, says white labels are all about striking the balance between pros and cons, but for some, itâs impossible to achieve and thatâs why itâs important to consider other options.
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For most operators, a white label solution seems to offer the best route to market. But is that actually the case?
Iâve been working in the industry for more than two decades now, and over that time, Iâve worked on both sides of the fence â so on the white label operator side and on the white label provider side. This gives me a deep understanding of the pros and cons of white label solutions, and this understanding ultimately led me to launch Wiztech. To answer your question more directly, white labels are always about striking the balance between the pros and cons they present â for some operators, a balance can be found, but for others, it canât. Ultimately, it comes down to knowing what you want from your platform or technology stack, and whether a white label can meet those requirements with the budget and resources you have available to you.
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So, what are the pros and cons of a white label platform?
There are plenty of upsides to white labels, and thatâs why theyâre used by so many operators. The main advantages are speed to market and cost effectiveness â you can literally go from first discussions to your online casino being live in a matter of weeks. The upfront fees are relatively small, and, in most cases, you pay a revenue share back to the platform provider. This can tighten margins a little, but it means you donât have to have a large capital reserve to get going. Another benefit is that you can take on as much or as little of the operation as you like â for some, they will let the platform provider take care of the operational aspect while they focus solely on marketing and customer acquisition. Other upsides include licensing, with the white label partner securing and being responsible for the licences they hold.
Drawbacks. The biggest for me is the lack of differentiation you get with a white label. The many brands that run on the platform often look very much the same, just with different logos and branding. After a few months of operating your online casino, youâll likely notice friction points that youâll want to address, but the rigid nature of white-label platforms means itâs incredibly difficult to smooth out even the smallest of bumps in the road. Itâs also incredibly difficult to roll out unique features and functionality as the development team is usually working through a backlog of requests â most of which are for the friction bumps that need ironing out. Factor in the frequent regulatory changes that happen, and the need for the development team to respond to them, and itâs easy to see how hard it can be to improve the experience being offered to players.
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How can operators strike a balance between the pros and cons of white labels?
It comes down to understanding the capabilities of the platform provider and whether they offer customisation and localisation. If they donât, the operator needs to determine if this is a price theyâre willing to pay in exchange for the speed to market and cost effectiveness that white labels provide. Of course, some white label providers do offer support and are happy to help when it comes to developing and deploying bespoke features and functionality. But in my experience, most donât have the capacity for this, even if they say they do. For me, the balance is found by accepting the limitations of white labels and working within the (often pretty rigid framework) they provide. There are plenty of examples of operators that have done this and have gone on to run very successful brands in highly competitive markets.
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Is there an alternative to white labels?
The most obvious alternative is to develop a proprietary technology stack, but this approach comes with just as many, if not more, pitfalls. Building a platform from the ground up is incredibly expensive and tremendously risky, and this is why so few operators outside of the industry power players have been able to pull it off. And even those that do often encounter issues such as ongoing maintenance, tech debt, staffing and compliance. But there is a middle ground between white label and proprietary, and it can be found with smaller platform providers whose technologies offer the agility, flexibility and adaptability required for operators to launch highly customised, almost bespoke, online casinos and sportsbooks.
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How does Wiztech fit into the platform mix, and how do you support your partners in achieving their goals in often highly competitive markets?
At Wiztech, we champion modular tech and the likes of AI and automation. By embracing these, we have been able to build powerful yet highly customisable casino and sportsbook solutions that are also fully compliant in tightly regulated markets. In our experience, being able to quickly respond to regulatory changes provides a competitive advantage to our customers. In Mexico, for example, our client Winpot has been able to deliver a unique player experience while always ensuring compliance. And this is against a backdrop where regulatory changes often come with very little notice. Our technology can adapt quickly while Winpot continues to capitalise on the growing demand for entertaining online casino products and experiences.
But just as important as our technology is our approach to our partners. This sees us undertake a comprehensive onboarding process where we spend a lot of time understanding the clientâs âwhyâ before we map out the âwhatâ and the âhowâ. This has proved to be incredibly effective and ensures that our clients can get the most out of the flexibility of our platform and the high levels of customisation and personalisation it provides.
The post The White Label Dilemma: Finding the Right Balance for Your iGaming Business appeared first on Gaming and Gambling Industry in the Americas.
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