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SoftSwiss strikes franchise deal with Yggdrasil

SoftSwiss signs a strategic deal with Yggdrasil, a superior online game provider. The franchise deal provides SoftSwiss with access to Yggdrasil’s proven iGaming content, technology, innovation, and expertise. The agreements reached between two companies will become reality on August 18th.
The YG Franchise licensing agreement will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including BOOST (the industry leading promotional toolkit). In addition, the Franchise solution includes GATI, the latest iGaming development & distribution innovation from Yggdrasil. SoftSwiss can also use GATI to develop and distribute its own games on the Franchise platform.
Within the full catalog of Yggdrasil proprietary games available to SoftSwiss is the new release Vault of Fortune, and the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.
Moreover, the new partnership will enable SoftSwiss to globally collaborate with other Yggdrasil Franchisees such as Azure Tech, Flow Gaming and Soft Gamings. Following the deal, SoftSwiss will have access to the game development and distribution tool GATI to build, port or commission games that can be deployed by other Franchisees.
To date, the SoftSwiss Game Aggregator’s partnership network is around 60 game providers with over 10,000 games to choose from. The Game Aggregator is growing at an amazing pace constantly increasing the capacity and expanding the partnership network to provide the clients with high-quality content and first-class service. Over the year, the amount of bets proceeding by the aggregator has tripled and the number of games increased twofold. The franchise deal with Yggdrasil will be a good bit of help to scale the distribution potential and commercial opportunity for SoftSwiss.
Bjorn Krantz, Head of Publishing at Yggdrasil, said:“SoftSwiss are proven as a leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.
“As our Franchisee network continues to grow, the model amplifies the value for partners. The franchise enables them to take full control of their iGaming strategy, to scale their business for success in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a wealth of proven YG experience and technology”
“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase returns for all parties.”
Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilize the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.
“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”
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Ariva Serviced Residences Unveils Exclusive Offer Ahead of 2025 World Series of Poker

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In honor of the upcoming 56th annual World Series of Poker, Ariva Serviced Residences, the official luxury apartments of the Las Vegas Raiders and Las Vegas Aces, has unveiled an exclusive offer to those looking for an extended stay of 31 days or more.
Conveniently located just minutes from the action on South Las Vegas Boulevard, Ariva Serviced Residences is offering guests 10% off their stay from today through July 16. In addition, guests who sign up during this time frame will receive a $200 UberEats gift card to fuel guests between hands.
The luxurious selection of premium serviced residences come equipped with extensive, full-service amenities that create an exclusive atmosphere for guests. Each residence comes fully furnished, with luxurious amenities such as Frette linen, Matouk terry, Grown Alchemist bath products, Smart TVs, Nespresso machines, high-end appliances, refrigerators stocked with the basics and weekly housekeeping services. Residences range in size from one, two and three-bedroom serviced apartments to lavish, multi-bedroom penthouses.
āWe are excited to present this special offer to attendees of the 56th annual World Series of Poker. Ariva Serviced Residences provides a restful, upscale retreat just minutes from the excitement of the tournament, making it perfect for players, fans and executives visiting for the event,ā said Sylvia Wong, director of WTI, Inc., the owner of Ariva Serviced Residences.
Ariva Serviced Residences also offers access into all amenities on the property that includes a 24-hour business center, a newly-opened Sky Deck and Sky Lounge with surrounding views of the mountains, a pet park, a state-of-the-art fitness center, a Zen garden, four resort-style pools (three of which are heated), two spas and so much more.
To reserve an upscale residence at Ariva for this yearās annual poker event, call or text 702-820-1266 or email [email protected].
For more information on this offer, please visit arivaservicedresidences.com/offers.
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Equiom appoints Vicky Stables as Managing Director of Jersey office

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Equiom is pleased to announce the promotion of Vicky Stables to the role of Managing Director of its Jersey office, marking a significant milestone in the Groupās ongoing growth and leadership evolution.ā
Vicky joined Equiom in April 2024 as Head of Private Wealth and Family Office ā Jersey, bringing over 25 years of fiduciary experience. In this role, she has built strong relationships across the team and developed a deep understanding of the firmās operations, values, and clients. Her appointment reflects Equiomās commitment to recognising internal talent and promoting from within.ā
In her new role as Managing Director, Vicky will lead the Jersey office, which offers a broad range of services including Corporate Services, Private Wealth, Family Office, and Employee Retirement and Reward Services. Her extensive experience in managing relationships with high net worth and ultra high net worth clients, particularly in Asia and the Far and Middle East, positions her well to guide the office through its next phase of growth.
Vicky is an Associate of the Corporate Governance Institute, a Chartered Manager of the Chartered Management Institute, and holds certificates in Islamic Finance and Offshore Administration. She has been recognised as a Citywealth IFC Powerwoman and Future Leader, highlighting her significant contributions to the industry.ā
āI am proud to take on the role of Managing Director for Equiomās Jersey office,ā said Vicky Stables. āOver the past year, Iāve had the privilege of working with a talented team and engaging with our valued clients. I look forward to leading our Jersey office as we continue to expand our services and uphold the high standards that Equiom is known for.āā
Jon Jennings, CEO of Equiom Group, commented: āVickyās promotion is a testament to her leadership and the depth of experience she brings to our organisation. Her appointment aligns with our strategic focus on growth and our commitment to nurturing talent from within. I am confident that under Vickyās leadership, our Jersey office will continue to thrive and deliver exceptional service to our clients.āā
This appointment follows a series of strategic senior hires in Jersey, including the addition of Mark Lindsay as Head of Employee Retirement & Reward Services and Natalie McGinness as Director within the same team, as well as Sarah Cobden as Head of Corporate Services ā Jersey and Vanessa Blanchet as Executive Director, Corporate Services ā Jersey. These appointments underline Equiomās commitment to strengthening its leadership team and expanding its service offerings in key areas.
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The post Equiom appoints Vicky Stables as Managing Director of Jersey office appeared first on Gaming and Gambling Industry in the Americas.
Andrew Panza
SCCG Announces Partnership with FLI Golf

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SCCG Management, a global leader in advisory services for the gaming and sports industries, has announced a strategic partnership with FLI Golf, the groundbreaking professional disc golf league redefining the sport for a new generation of fans, athletes, and bettors.
FLI Golf has quickly established itself as the most innovative and dynamic force in disc golf. By transforming traditional gameplay into a high-energy, broadcast-ready formatāwith structured halves, halftime analysis, and thrilling par-3 coursesāthe league has created a product that captivates spectators and resonates with modern sports culture. With a global roster of elite talent from the US, Estonia, Finland, and Laos, FLI Golf delivers competitive intensity, record-breaking prize pools, and a clear vision for what disc golf can become on the world stage.
The league currently owns all its teams and boasts the most talented athlete lineup in the sport. With events hosted at premier venues across the country and a rapidly growing fan base, FLI Golf is poised to franchise the league and scale globally. At the heart of its future expansion is a robust database of player statisticsādesigned not only to drive fan engagement but also to power highly accurate, competitive betting lines that elevate the sportās betting potential.
To support this next phase of growth, SCCG Management will provide full-spectrum advisory services, including business development, capital raising, and the sourcing of strategic sponsors and brand partnerships across the US. SCCG will also lead efforts to activate sports wagering around the league, facilitating introductions to leading technology providers and sportsbook operators while guiding regulatory readiness.
One of the most exciting elements of this partnership is SCCGās work to integrate FLI Golf into the Tribal gaming ecosystem. With decades of deep relationships in Tribal markets and across brick-and-mortar casino properties, SCCG will work to bring live FLI Golf experiences to casinos across the USāunlocking a powerful new category of in-person entertainment and sports betting activation.
āWe couldnāt be more excited to welcome SCCG as our strategic partner. Their deep expertise in sports and gaming, along with their global network of partners and investors, gives FGL the backing it needs to change the game for professional disc golf and bring a bold new vision to life,ā said Andrew Panza, CEO and Tour Director of the FLI Golf League.
āFLI Golf has created something truly specialāa disruptive, fan-first league thatās built for the modern sports landscape. We see massive potential in their model, not only as a sport, but as an entertainment platform that aligns perfectly with the future of wagering, data, and tribal casino partnerships. This is just the beginning,ā said Stephen Crystal, Founder and CEO of SCCG Management.
The post SCCG Announces Partnership with FLI Golf appeared first on Gaming and Gambling Industry in the Americas.
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