Latest News
SoftSwiss strikes franchise deal with Yggdrasil

SoftSwiss signs a strategic deal with Yggdrasil, a superior online game provider. The franchise deal provides SoftSwiss with access to Yggdrasil’s proven iGaming content, technology, innovation, and expertise. The agreements reached between two companies will become reality on August 18th.
The YG Franchise licensing agreement will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including BOOST (the industry leading promotional toolkit). In addition, the Franchise solution includes GATI, the latest iGaming development & distribution innovation from Yggdrasil. SoftSwiss can also use GATI to develop and distribute its own games on the Franchise platform.
Within the full catalog of Yggdrasil proprietary games available to SoftSwiss is the new release Vault of Fortune, and the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.
Moreover, the new partnership will enable SoftSwiss to globally collaborate with other Yggdrasil Franchisees such as Azure Tech, Flow Gaming and Soft Gamings. Following the deal, SoftSwiss will have access to the game development and distribution tool GATI to build, port or commission games that can be deployed by other Franchisees.
To date, the SoftSwiss Game Aggregator’s partnership network is around 60 game providers with over 10,000 games to choose from. The Game Aggregator is growing at an amazing pace constantly increasing the capacity and expanding the partnership network to provide the clients with high-quality content and first-class service. Over the year, the amount of bets proceeding by the aggregator has tripled and the number of games increased twofold. The franchise deal with Yggdrasil will be a good bit of help to scale the distribution potential and commercial opportunity for SoftSwiss.
Bjorn Krantz, Head of Publishing at Yggdrasil, said:“SoftSwiss are proven as a leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.
“As our Franchisee network continues to grow, the model amplifies the value for partners. The franchise enables them to take full control of their iGaming strategy, to scale their business for success in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a wealth of proven YG experience and technology”
“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase returns for all parties.”
Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilize the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.
“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”
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Conferences in Europe
SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon

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From 16â18 September 2025, the global sports betting and iGaming community will converge at the Feira Internacional De Lisboa for SBC Summit 2025 â an industry-defining exhibition and conference designed to bring scale, structure, strategic dialogue and actionable business opportunities to the evolving gaming landscape.
This yearâs edition is set to welcome 30,000 delegates and will unfold across an expanded 135,000 square metre venue space. With 700+ exhibitors, 550+ speakers, and a structured layout spanning 5 vertical-specific zones, the event reflects both the complexity and global reach of todayâs gaming ecosystem.
An Evolving Format to Match Industry Needs
The layout of SBC Summit 2025 has been carefully designed to reflect the multifaceted nature of the gaming industry. Each of the five dedicated zones will focus on a key vertical, with its own exhibition floor, conference stage, and networking areas. This format aims to enhance relevance for attendees by enabling more focused exploration, conversation, and business development.
In addition to these zones, the event will host two specialist summits:
- Affiliate Leaders Summit
- Payment Expert Summit
These dedicated summits allow for deeper interaction among professionals operating in specific areas of the gaming value chain.
A Multi-Stage Conference Agenda
The conference programme will span seven stages, hosting over 550 speakers. Among many highlights will be headline speaker appearances from global superstars â such as marketing & tech pioneer Gary Vaynerchuck, with others to be announced shortly. Sessions are set to address core topics such as:
- Application and implementation of Web3.0, AI, Blockchain and other booming technologies
- Player protection and responsible gaming
- Evolving regulation and compliance in Global & Emerging markets
- Payment solutions and financial innovation
- Advances in iGaming and casino tech
- Affiliate strategies and performance marketing
Session formats will vary â including keynotes, workshops, and roundtable discussionsâ designed to encourage both knowledge sharing and interactive dialogue.
Beyond the Sessions: Networking and Media Infrastructure
To support both formal and informal engagement, the venue will also feature a dedicated media headquarters and a food festival area â offering relaxed settings for interviews, content creation, and spontaneous networking.
SBC Summit 2025 continues to position itself as a significant touchpoint for industry professionals seeking not only visibility, but also long-term growth opportunities and strategic partnerships.
Evenings of Connection: Networking Events & Infinity Lisbon Closing Party
SBC Summit 2025 isnât just about the sessions and exhibition floor â itâs about the connections that spark after hours. This yearâs lineup of networking events invites delegates to experience Lisbonâs vibrant nightlife through a curated series of parties, dinners, and celebrations hosted at the cityâs most iconic venues.
The week kicks off with the SBC Summit Opening Party on Tuesday, 16 September, at Urban Beach â one of Lisbonâs hottest night spots â featuring headline sets by international DJs Joel Corry and Imanbek. Itâs the perfect setting to unwind, network, and set the tone for the days ahead.
On Wednesday, 17 September, a trio of exclusive events will unfold across Lisbon:
- The C-Level & Operator VIP Dinner & Networking Party at SUD Lisboa, offering luxury dining and breathtaking views of the 25 de Abril Bridge from its rooftop terrace
- The Payment Expert Summit VIP Dinner & Party at Kais Restaurante Bar, designed for professionals in the Emerging Tech and Payments sphere
- And the Affiliate Leaders Awards 2025 at MEO Arena, celebrating affiliate excellence with a glamorous awards ceremony and gala dinner
The Summit culminates in a spectacular finale: the Infinity Lisbon Closing Party 2025, held on Thursday, 18 September at the iconic MEO Arena. With superstar DJs Alok and Timmy Trumpet headlining, this event promises to be a high-energy, unforgettable close to an impactful week of business and celebration.
From casual mingling to VIP experiences, SBC Summit 2025 ensures that meaningful connections happen at every level â both on and off the show floor.
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For full details, visit the official event site: sbcevents.com/sbc-summit
The post SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon appeared first on European Gaming Industry News.
Latest News
Global Institute of Sport and EPIC Global Solutions announce new partnership to support positive change in the sports industry

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New engagement between the two organisations that have previously collaborated on key projects such as the Gambling Harm Prevention in Sport Summit.
Global Institute of Sport (GIS) and EPIC Global Solutions are excited to announce a new partnership aimed at supporting the professional development of sports industry leaders and driving positive change worldwide.
EPIC Global Solutions is the trusted global partner for gambling harm prevention, offering consultancy, training, and education grounded in lived experience. This partnership will allow EPIC to share its expertise with GIS students and professionals, particularly focusing on key markets such as the United States and the expanding soccer sector.
âBoth organisations share similar aspirations on a global scale, especially in the territories where we operate and grow, including the American market and soccer,â said John Millington, SVP Programmes and Delivery at EPIC Global Solutions.
âThis partnership provides a great opportunity to share knowledge and insights across the sporting industry, benefiting those entering or already working in sport, as well as organisations across teams, governing bodies, and service providers.â
Through this collaboration, GIS students will gain access to expert-led learning opportunities and real-world insights that enhance their understanding of industry challenges and professional growth.
âPartnering with EPIC Global Solutions allows us to provide meaningful insights that will support our students throughout their careers,â said Alisa Khakhar, Head of Student Recruitment at the Global Institute of Sport.
Together, EPIC Global Solutions and GIS are committed to fostering education, integrity, and progress in sport on a global scale.
The two organisations have previous experience of collaborating on major projects, including the Gambling Harm Prevention in Sport Summit at GISâ prestigious Wembley Stadium facilities in 2023, when both parties invited their respective networks to discuss the impact of gambling on athletes and the broader sports community, with the goal of developing best practices for prevention and intervention.
This included the launch of a white paper from EPICâs Pro Sport Advisory Board at the event, which presented research into the issue and proposals for the sports industry to adopt when mitigating gambling-related harm.
The post Global Institute of Sport and EPIC Global Solutions announce new partnership to support positive change in the sports industry appeared first on European Gaming Industry News.
Latest News
Kaizen Gaming and EPIC extend partnership to strengthen a culture of safe and responsible gaming

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The GameTech companyâs decision to engage with EPIC is boosting safer gaming knowledge and practices for its employees and its Betano brand all over the world.
Kaizen Gaming and EPIC Global Solutions have agreed to extend their working relationship for a second year, following the conclusion of a successful initial one-year contract intended to boost Kaizen Gamingâs knowledge and application of safer gaming practices.
Since first engaging in 2024, EPIC has delivered training to Kaizen Gaming employees around the world, including a focus on educating teams based in its home continent of Europe and those operating its Betano brand in Brazil â EPICâs first regular engagement with an online betting and gaming operator in the country.
With feedback from session attendees returning a satisfaction score of over 90%, anecdotal responses praised the openness of the facilitators and the value of hearing concrete and realistic ways to interact with customers. Audiences also valued the insight into the mindset of people experiencing problem gambling, and how each session was consistently engaging, encouraging people to participate throughout.
Members of EPICâs team with a history of working in the gambling industry have also provided consultancy to review the effectiveness of Kaizen Gamingâs customer interactions.
The plans for the second year of the ongoing arrangement cover a mixture of training, workshops, consultancy, and initiatives for even more of the GameTech companyâs teams around the world, including scope for EPIC to assess Kaizen Gamingâs training needs, support their safer gaming strategy development, conduct online and in-person sessions and prepare evaluation reports.
EPIC is additionally working with Kaizen Gaming to embed elements of safer gaming training into its employeesâ ongoing learning and development programmes.
Grigoria Artsanou, senior learning and development specialist at Kaizen Gaming, explained: âWorking with EPIC has provided our team with valuable, real-world insights that have deepened our understanding of responsible gaming.
âTheir open and honest approach has been instrumental in helping us embed responsible gaming principles into our everyday practices.â
Dave Sproson, head of delivery at EPIC Global Solutions, added: âIt has been an excellent first year of working alongside Kaizen Gaming and weâre always lifted by their enthusiasm for learning more about safer gaming and how to embed best practices into their working model.
âWe look forward to working closely with their teams all over the world over the course of this second year, ensuring that our experience-powered prevention model helps an ever-growing number of players and gambling sector employees to minimise the risk of gambling-related harm.â
The post Kaizen Gaming and EPIC extend partnership to strengthen a culture of safe and responsible gaming appeared first on European Gaming Industry News.
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