Latest News
Prostrate Travel and Tourism Sector & Legal Restraints to Challenge Growth Even as Casinos Reopen
The “Casinos – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.
While the pandemic and lockdowns have largely benefitted the gaming industry, the gambling sector has been less lucky faced with a tepid outlook and a mixed bag of opportunities and challenges. With 74.6% of revenues coming from the offline brick and motor sector, the closure of entertainment centers and casinos as part of the lockdowns imposed in 1st Q 2020 impacted revenues and profitability for companies. The global market for casinos is expected to decline by 10.8% in the year 2020. The abrupt halting of economic activity has pushed businesses across all industries into financial distress. Sudden fall in revenues and profits as a result of demand disruptions has resulted in workforce pruning and layoffs. Unemployment rates have hit never-before highs with the US topping the charts with 12.5% unemployed as a % of total labor force. Social outlook against this background remains grim with households expected witness erosion in wealth. Personal financial outlook, community, economy, job security confidence, purchasing and investment confidence are all tumbling as the human and economic cost of the global pandemic rises. While brick and motor casinos stagnate, online casinos are faring better although limited by lower discretionary spending. The increase in spending is coming largely from gaming addicts and from consumer clusters spending more on online retail and entertainment during the pandemic.
Even as casinos begin to reopen as lockdowns are cautiously eased in countries worldwide, they face the challenge of falling consumer confidence and spending and the still prostrate travel and tourism sector. In Las Vegas for instance which is the gambling Mecca of the world, millions of tourists and visitors make up for the large customer base at casinos. Gaming operators from Macau to Las Vegas are all anticipating a rough restart after gaming properties are allowed to reopen. In Macau, a few gaming properties have reopened but could not see desirable outcomes. In gambling destinations such as Parisian Macao, Venetian Macao, Sands Cotai Central, Wynn Palace, City of Dreams, Galaxy Macau, MGM Cotai, Grand Lisboa, MGC Macau, Star World and Wynn Macau, customer turnover still remains low. During pre-COVID-19 times, each of those casinos attracted around 200 thousand visitors every day. This extreme drop in visitor numbers is due to stringent border restrictions being followed since the month of March. Limited options for transportation and quarantine rules make it difficult for players to visit gambling destinations. With the global economy now in recession, recovery will be delayed further. Although online casinos are well suited for safe indulgence in gambling in the midst of a pandemic situation, this sector is still fledging and is plagued with legality issues. Online casinos are illegal in most parts of the United States and in countries where online casinos are legal confusion over legal boundaries of betting and gambling is a chief restraint to growth. Underdevelopment online funds transfer platforms also adds another layer of challenge to growth. In younger markets like the U.S. and Asian countries where digital prize money disbursement platforms are still underdeveloped, the challenge is bigger and more difficult to overcome. In Europe, the region with a well-developed online and offline gambling infrastructure, casino owners are innovating in digital payments by using digital wallet services to transfer funds to customers.
A return to complete normalcy will begin only after barriers to access gaming destinations are completely removed. The market is projected to reach US$159.3 billion by the year 2027, trailing a CAGR of3.7%. Offline Casinos, one of the segments analyzed in the report, is projected to grow at a 3.4% CAGR to reach US$116.3 million by the end of the analysis period. Few of the factors expected to drive growth in the post pandemic period include migration from cards to crypto currency gambling; continued evolution of online casinos supported by rapid proliferation of mobile devices and growing penetration of smart phones and tablets; development of supplicated gambling apps; growing participation of women in casinos; resurgence in casino tourism; relaxation in gambling regulations and legalization of gambling in several nations given their contribution to national income and development of local tourism.
Key Topics Covered:
I. INTRODUCTION, METHODOLOGY & REPORT SCOPE
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
Companies Mentioned
- 888 Holdings Plc
- Betfair Group Plc
- Boyd Gaming Corporation
- Caesars Interactive Entertainment, Inc.
- Dover Downs Gaming & Entertainment Inc
- Galaxy Entertainment Group Ltd.
- Golden Nugget Atlantic City
- Harrington Raceway & Casino
- Ladbrokes Coral Group Plc
- Las Vegas Sands Corporation
- Mgm Resorts International
- Penn National Gaming
- Sjm Holdings Ltd.
- William Hill Plc
- Wynn Resorts Limited
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b2b partnerships
Dynabit Gaming goes live on BetB2B aggregation platform
The supplier says its cross-platform games are now rolling out to operators connected to BetB2B.
Dynabit Gaming has gone live on BetB2B, with the supplier saying its content is already rolling out to operators connected via the platform.
The announcement positions the integration as a distribution step for Dynabit Gaming’s cross-platform games, extending reach through BetB2B’s operator network.
Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming, said: “We’re really happy to be partnering with BETB2B. They bring great energy, strong expertise, and a platform that fits perfectly with where we want to go next.”
No further commercial or technical details were disclosed, including which operators are first to launch, which titles are included, or timelines for broader rollout.
The post Dynabit Gaming goes live on BetB2B aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize
Creator-Powered Live Streaming Rollout takes Programme/Network Campaign of the Year; company also Highly Commended for Best Affiliate Network.
Hub Affiliations has won Programme/Network Campaign of the Year at the iGB Affiliate Awards 2026 in London, taking the prize for its Creator-Powered Live Streaming Rollout campaign. The company was also Highly Commended in the Best Affiliate Network category.
The iGB Affiliate Awards 2026 ceremony was hosted at The Shard and recognises performance across affiliate marketing and iGaming. Hub Affiliations said the winning campaign combined sports audiences, live streaming, creator distribution, editorial publishing, AI-supported optimisation, affiliate technology and performance marketing.
The company linked the result to the role of Sporticos within its wider media network, positioning it as the distribution and live engagement layer for major sports moments. Hub Affiliations said its media network recorded more than 500,000 visitors in a single day during the FIFA World Cup.
Hub Affiliations also shared internal performance metrics, stating it averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates and reaches audiences in 187 countries. It added it has logged 51 international finalist placements and 12 international awards.
Commenting on the approach, Charles Herisson said: “The strongest affiliate companies will be the ones that can build audiences, not only buy traffic. Our goal with Hub Affiliations is to connect media, technology, creators and performance into one model.” Francesco Maddalena added: “Sporticos and live streaming allow us to reach sports fans when their attention is highest. The challenge is not only generating traffic, but creating a better user journey before conversion.”
The post Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGB L!VE 2026
N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
N1 Partners team has wrapped up its participation at iGB L!VE London 2026. Over the course of the two-day conference, the company unveiled its new N1 Duality booth concept, presented exclusive art collaborations as part of a capsule collection created with fashion illustrator Clym Evernden, launched the first drop of custom designer toys in collaboration with Yoomoota, and introduced the limited-edition SPLIT: London merch collection.
Special attention was also given to N1 Sport Promo — a campaign for affiliates working with sports traffic and the Prediction Markets vertical.

Over the two days, the conference served as a platform for hundreds of meetings with partners, conversations with industry media, and presentations of new opportunities for scaling affiliate businesses.
N1 Duality: When Art Becomes a Part of Networking
Throughout both days, N1 Partners’ booth remained one of the busiest destinations at iGB L!VE London. N1 Duality concept brought together business networking, contemporary art, and interactive experiences, transforming it into a space for meetings, new connections, and discussions of future collaborations.
The experience centrepiece was a live art performance by British artist Clym Evernden, who has collaborated with global luxury brands including Hermès, Prada, Tiffany, Diptyque, and others. Throughout the exhibition, he created a large-scale artwork directly on the booth walls using his signature continuous-line illustration technique.

Visitors were able to watch the creative process unfold in real time, receive original sketches, signed postcards, and exclusive merchandise from the capsule collection designed specifically for N1 Partners by the artist, including a tote bag, T-shirt, scarf, socks, and scented candles.
Another major premiere was the collaboration with designer and creator Yoomoota, whose works have been exhibited at PAD London, Art Miami, and the Red Dot Museum and featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Exclusively for the conference, Yoomoota created a collectible designer toy that became part of N1 Partners’ limited-edition gift collection and quickly turned into one of the most talked-about pieces of the brand’s exclusive drop.
And this is only the beginning — new exclusive designer toys created by N1 Partners and Yoomoota are already in development for SBC Summit Lisbon and SiGMA Europe Rome.
The interactive DICES game, branded giveaways, and an atmosphere of open communication made the booth a natural meeting point for affiliates, clients, and industry professionals throughout the event.

iGB L!VE London 2026 Highlights
iGB L!VE London provided an excellent opportunity to reconnect with existing partners, meet new industry professionals, and discuss future cooperation opportunities.
Among the key outcomes of the conference for the N1 Partners team:
- Presentation of the N1 Duality concept and the new SPLIT: London merchandise collection;
- Exclusive art collaborations with British fashion illustrator Clym Evernden for the capsule collection and designer Yoomoota for the custom collectible toy series;
- Presentation of N1 Sport Promo for affiliates working with sports traffic and the Prediction Markets vertical;
- 300+ meetings with existing and prospective partners;
- 10+ interviews and media productions with leading industry publications;
- More than 2,400 pieces of exclusive merchandise and branded gifts distributed by N1 Partners.



“iGB L!VE London 2026 has been one of the most exciting and productive exhibitions of the year for us. We held dozens of meetings with partners, explored new opportunities for business growth, and received an outstanding response to N1 Sport Promo.
I’d also like to highlight our creative collaborations with designers Clym Evernden, who developed our exclusive capsule collection, and Yoomoota, who created our custom collectible toys. Together, we succeeded in bringing affiliate business, art, and creativity into one shared experience.
We’re grateful to all our partners for the productive meetings we had during this event in London. Face-to-face communication is what lays the foundation for new projects, stronger partnerships, and long-term growth,” said Alexa Bond, Head of Affiliates at N1 Partners.
Collaboration with N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, offering affiliates:
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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