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World Leading In-Game Advertising Platform Anzu.io and Indie Sports Video Game Developer Unfinished Pixel Seal New Exclusive Partnership

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Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their super-fast and dynamic arcade-gameplay on PC and console: authentic brand advertisements powered by Anzu.io.

With a clear goal of creating fun and engaging games without the constraints of simulating reality, Super Soccer Blast brings together accessible controls, smart design, and ease of play like over-the-top classic soccer games. With a worldwide reach, Unfinished Pixel’s Super Soccer Blast aims to become the benchmark of arcade indie sports games. The game will serve as the perfect backdrop for brand ads, which will appear exactly as they do in real-life soccer games – on billboards, banners, and other natural placements. The players, heavily focused in the USA and across Europe, will benefit from the heightened realism blended in-game ads provide. Unfinished Pixel will join Anzu’s other gaming partners, including Toplitz Productions, Vivid Games, APB Reloaded, and Zula, who are adding a new, sustainable, and non-disruptive income stream via Anzu’s revolutionary in-game advertising technology.

Of the partnership, CEO of Unfinished Pixel Marcos Torrecillas Gallardo said, “We’re thrilled to partner with Anzu to make Super Soccer Blast more realistic through real-life brand ads. Soccer is a game that naturally features ads across the field, and our players want the most authentic experience. Anzu’s technology gives them that. And the fact that we can add a new monetization stream that doesn’t harm the user experience – but actually enhances it – makes the partnership that much more valuable!’

Anzu, a company positioned at the center of gaming and advertising, is creating new industry standards on the heels of their recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly. Other partnerships, which provide confidence to advertisers and in turn translate to more revenues for game developers, include Anzu’s collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and unprecedented campaign effectiveness measurement together with Nielsen Connectivity. Anzu is the first in-game advertising platform to bring these trusted AdTech solutions to in-game campaigns.

Anzu VP Games, Alex Yerukhimovich, commented, “We are thrilled to partner with Unfinished Pixel to bring our amazing ad technology into their wildly popular Super Soccer Blast game! It’s always fun to work with partners who share your vision. In this case, it’s more than fun–it’s truly synergistic. Unfinished Pixel is a game studio dedicated to creating unparalleled experiences for their players, and bringing real-life brand ads into the soccer stadium is the perfect way to complement their fantastic graphic interface and gaming experience. We look forward to bringing new revenue to this innovative studio while giving global brands access to their dedicated players in a totally new, non-disruptive way.”

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Vegangster Launches а Native PvP Mechanic as a New GGR Driver

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Vegangster has introduced a native PvP mechanic, a platform-level feature designed to create competitive player interactions while generating additional revenue for operators.

Fully embedded into the platform, the mechanic can be customised to match any operator’s theme, visual identity, and positioning, making it easy to integrate into existing casino experiences

Unlike third-party game integrations, the PvP mechanic is built directly into the Vegangster platform. Operators can place it in prominent areas such as the casino homepage or other high-visibility lobby sections, ensuring players can easily discover and join active rounds. The feature is available for a fixed fee, allowing operators to generate additional GGR without relying on revenue-share models or external providers.

How the PvP Mechanic Works

  • A player starts a round by placing the first bet, creating an open battle visible to others
  • Other players join by adding their bets to the pool, with a minimum of two participants required
  • If no one joins, the initiating player automatically receives their bet back
  • Once players join, a short countdown begins before the round resolves
  • A random roll determines the winner, with probability weighted by bet size

With each round requiring multiple participants, the mechanic introduces a visible, social layer inside the casino lobby. Players are encouraged to join ongoing rounds, react in real time, and compete for shared prize pools.

The structure is designed for short, repeatable sessions, increasing player activity and creating continuous engagement loops across the platform.

Casino lobbies rarely show players interacting with each other,” said Michael Oziransky, Chief Product Officer at Vegangster. “This mechanic introduces real-time competition directly into the lobby. Players can see activity, react to it, and challenge each other instantly. Combined with chat, it turns the lobby into a more social, responsive space while creating an additional, low-cost revenue stream for operators.”

The feature is already live on JoyCasino, one of Vegangster’s operator partners, where players can experience it directly within the lobby. For this deployment, the PvP mechanic was fully adapted to JoyCasino’s visual identity and brand guidelines, demonstrating how easily the feature can be tailored to different themes, styles, and player environments without requiring structural changes to the platform.

The launch continues Vegangster’s strategy of developing platform-native engagement mechanics that complement traditional casino content. Following the introduction of native lootboxes earlier this year, the company plans to further expand its catalogue of session-based and social features.

Press contact:

Romans Kozlovskis

[email protected]

The post Vegangster Launches а Native PvP Mechanic as a New GGR Driver appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AS Roma Announces Multi-year Partnership with Eurobet.live

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AS Roma has announced a multi-year agreement with Eurobet.live, which becomes the Club’s new Main Sponsor.

Starting this season and until the 28/29 season, the Eurobet.live brand will appear on the First Team jerseys, marking the beginning of a strategic collaboration between two entities that share the same DNA, forged on passion, resilience and a constant pursuit of excellence.

The agreement represents an important step in the Club’s commercial growth and demonstrates the desire to develop innovative fan-focused projects, further strengthening the relationship between Roma, its partners, and the sports community. For Eurobet.live, the collaboration with AS Roma represents a genuine connection with the world of football and sport, as tools capable of generating social, cultural and regional value.

“We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans across all our platforms. By combining the global reach and passion of our fan base with Eurobet.live’s expertise in infotainment and digital, we are confident that this partnership will create new and innovative ways for fans to connect with the club,” said Vice President Ryan Friedkin.

“We are proud to launch this collaboration with AS Roma, one of the most iconic clubs in Italian and European football. This partnership—which represents an important step in our growth and consolidation in the world of sports—goes far beyond a commercial agreement: it is a promise of long-term development and innovation, aimed at enhancing sports culture at all levels and strengthening our ties with the local community,” said Andrea Faelli, CEO of Eurobet Italia.

The post AS Roma Announces Multi-year Partnership with Eurobet.live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETBY Appoints Gonzalo Navarro as Senior Business Development Manager

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BETBY, the Tier 1 B2B sportsbook supplier, has reinforced its commitment to Latin America with the appointment of Gonzalo Navarro as Senior Business Development Manager.

Navarro joins BETBY with a strong commercial background in the iGaming and technology sectors, bringing extensive experience in B2B sales, strategic partnerships, and business development across Latin America. Prior to joining BETBY, he held senior commercial roles at Vibra Gaming and Control F5, where he was responsible for driving growth initiatives, expanding market presence, and developing relationships with key operators and partners throughout the region.

With deep knowledge of the Latin American iGaming landscape and an established network across the industry, Navarro will focus on expanding BETBY’s footprint in the region, strengthening partnerships, and identifying new growth opportunities as the provider continues its global expansion.

In his new role, Navarro will work closely with BETBY’s commercial team to further accelerate the supplier’s presence in LATAM, supporting operators with BETBY’s award-winning sportsbook solution and innovative product offering.

Gonzalo Navarro, Senior Business Development Manager at BETBY, said: “I’m thrilled to be joining BETBY at such an exciting stage of its growth. The company has built a truly impressive sportsbook product, and LATAM is a region full of opportunities. I look forward to working with the team to strengthen BETBY’s presence and build long-term partnerships with operators across the region.”

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Gonzalo’s experience and deep understanding of the Latin American market make him a valuable addition to our commercial team. His strong industry relationships and proven track record in business development will play an important role as we continue to expand our presence across LATAM.”

The post BETBY Appoints Gonzalo Navarro as Senior Business Development Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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