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Germany’s market for game apps grows by 22 per cent

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• Sales with game apps climb to around 1.8 billion euros

• ‘For millions of Germans, games for smartphones and tablets are a fixed part of everyday media consumption.’

• German games industry tops the 6-billion-euro mark

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The German market for game apps showed continued strong growth in 2019. Sales with the purchase of apps and through in-app purchases rose by 22 per cent over the previous year, resulting in a market increase for game apps to about 1.8 billion euros. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company App Annie. The data shows a further decline in the market share of purchased game apps, with this submarket shrinking by 13 per cent, to 13 million euros. Game apps acquired by purchase now represent less than 1 per cent of the market. In contrast, sales through in-app purchases continued their steep ascent: this submarket grew by 23 per cent, to around 1.8 billion euros. Free-to-play games, especially, relied on in-game purchases. These are titles that can be downloaded and played free of charge, with players spending money only on additional content, for example to individualise their own playing character. Free-to-play games are particularly successful on smartphones and tablets. Smartphones are the most popular gaming platform among Germans. 19.5 million people in Germany use smartphones to play games. Furthermore, a total of 11.3 million gamers in Germany use tablets to play games.

‘For millions of Germans, games for smartphones and tablets are a fixed part of everyday media consumption, just like news websites or communication via instant messenger,’ says Felix Falk, Managing Director of game. ‘Game apps are especially accessible and diverse. Whether online skat or quiz games, catching Pokémon all over the world or a fast race against your friends, app stores offer a huge variety of different games for every age and taste.’

German games market grows by 6 per cent

As already reported by game, the German games market grew by 6 per cent in 2019, to around 6.2 billion euros. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the charges for the respective online services.

 

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About the market data
The current data take into account further dedicated games hardware like gaming PCs and the corresponding accessories, resulting in a larger market size than previously reported. This is true also of the adjusted data for 2018, which accordingly differs from that reported last year.

The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Spielbanken Bayern and Stakelogic Launch brand new Live-Casino Offering

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Pioneering the next chapter of regulated iGaming in Germany, Spielbanken Bayern and leading live-casino specialist Stakelogic have gone live with brand-new online live casino solutions.

On 28 May 2025, spielbanken-bayern-online.de rolled out a set of Automatic Roulettes. The launch marks the inaugural step in a phased roadmap that will soon see more Roulette and Blackjack.

Bavaria became Germany’s first state to introduce online live-casino games in April 2024. Since beginning 2025, Spielbanken Bayern has worked hand-in-hand with the Bavarian regulator and Stakelogic to craft a best-in-class solution that combines strict compliance with an engaging, secure, and reputable gaming offering.

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Stephan van den Oetelaar, CEO at Stakelogic, added: “It is both an honour and a privilege to develop further with Spielbanken Bayern on Germany’s first legal online casino. The timeline was ambitious, but our combined teams delivered. In the coming months, we will continue to optimise and enrich the portfolio with additional premium content.”

This landmark collaboration cements Spielbanken Bayern’s position as Germany’s online live-casino trail-blazer while underscoring Stakelogic’s reputation for marrying regulatory rigour with next-generation player experiences.

The post Spielbanken Bayern and Stakelogic Launch brand new Live-Casino Offering appeared first on European Gaming Industry News.

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Gaming in Germany Conference returns to Berlin November 11, 2025

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Gaming in Europe is pleased to announce that the 2025 Gaming in Germany Conference will take place on November 11, 2025, in Berlin.

The Gaming in Germany Conference is an annual event for everyone who is professionally involved in Germany’s regulated online gambling industry. The conference will cover topics such as regulatory developments, (black) market growth, player protection, marketing, compliance, and much more.

Confirmed speakers

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Although the 2025 Gaming in Germany Conference is still some time away, we have already confirmed the following speakers:

  • Dr. Jörg Hofmann, Senior Partner, Melchers Law
  • Senior GGL representative
  • Mathias Dahms, President, DSWV
  • Dr. Dirk Quermann, President, DOCV
  • Christian Heins, Director iGaming, Tipico
  • Josh Hodgson, COO, H2 Gambling Capital

Don’t miss it. Save the date!

Willem van Oort, founder of Gaming in Germany said: “We are very happy that we have received commitments from major stakeholders in Germany’s regulated gambling market to speak at our event. As always, we aim to connect the industry with regulatory and social stakeholders, and vice versa. This year, major topics of discussion will be the true size of Germany’s regulated market, the increasing popularity of the black market, as well as the upcoming evaluation of the 2021 State Gambling Treaty. I am certain there will be plenty to discuss.”

Call for speakers

If you would like to share your insights, success story, innovation, or cautionary tale, please consider applying for a speaker slot at the 2025 Gaming in Germany Conference by sending an email to [email protected].

Your voice matters, and we can’t wait to hear from you!

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Change of Chairmanship in the GGL Board of Directors as of 1 July 2025

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On the occasion of the four-year anniversary of the Joint Gambling Authority of the Federal States (GGL) on 1 July 2025, Sandro Kirchner, State Secretary in the Bavarian State Ministry of the Interior, for Sport and Integration, has taken over the chairmanship of the GGL Administrative Board, succeeding Reiner Moser, Head of Office in the Ministry of the Interior, for Digitalisation and Municipalities for Baden-Württemberg.

During Reiner Moser’s term as Chairman of the Board of Directors, the GGL further established itself as a reliable institution for the supervision and monitoring of the online gambling market.

“The online gambling market has developed rapidly in recent years. The GGL has met the resulting challenges with great commitment and can already demonstrate remarkable results both in combating illegal gambling and in regulating and supervising the legal market. The exchange between the states and the GGL is always trusting and results-oriented. I would like to sincerely thank the Board of Directors and all GGL employees for this constructive cooperation over the past year,” said Head of Department Moser.

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State Secretary Kirchner takes over the chairmanship at a time when the GGL is pursuing ambitious goals, including stronger international networking, particularly to further curb the illegal gambling market.

“The consistent prosecution of illegal offerings and player protection are my highest priorities. The work of the GGL must continue to be significantly geared towards ensuring that the business model of illegal gambling is not profitable in Germany,” said Sandro Kirchner.

With regard to his role as Chairman of the Board of Directors, he added: “I look forward to continuing the successful work of everyone involved over the past four years. We will certainly continue to face many challenges. However, I believe the GGL is well positioned to achieve this.”

The Board of Directors is the supervisory and steering body of the GGL. It consists of the heads of departments or state secretaries of the ministries responsible for gaming supervision in the 16 member states. The chair of the Board of Directors rotates annually on July 1st in alphabetical order of the member states.

The post Change of Chairmanship in the GGL Board of Directors as of 1 July 2025 appeared first on European Gaming Industry News.

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