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Sportradar signs 10 year agreement with European Handball Federation for data collection and distribution rights

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The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence, today announced a long-term partnership to include official data collection and distribution to media organisations and betting operators.

The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF and EHF Marketing, collect and distribute official EHF data to multiple media and betting entities. In addition, Sportradar will utilise the full breadth of its technological capabilities, including AI and machine learning, to develop new solutions for analyzing data and identifying new insights to improve the sport and provide an unrivalled experience for fans and EHF partners.

The deal includes the collection of live data and comprehensive statistics for more than 1,500 national team and beach handball matches and more than 750 European Cup matches per season across all of European handball’s elite club competitions.

For the European Handball Federation, the agreement includes the Men’s and the Women’s EHF EUROs and their Qualifiers, the EHF’s younger age category events, the European matches of the World Championship Qualification and the Beach Handball EUROs.

On the side of EHF Marketing, the contract includes all matches in the EHF Champions League Men and Women, the EHF European League and the EHF European Cup.

Today’s announcement of the new cooperation follows the existing partnership between Sportradar and EHF and EHF Marketing which started when a multi-faceted data, marketing, and digital services agreement was signed in June 2017.

In February 2018, Sportradar further expanded its scope with the organisation to include the provision of education and monitoring services aimed at safeguarding the integrity of the EHF’s competitions.

The agreement with EHF underlines Sportradar’s expertise within handball and strengthens a portfolio that includes long-term relationships with HBL (German Handball Bundesliga), DHB (German Handball Association), spusu LIGEN (Handball League Austria) and HBF (German Handball League Women).    

Martin Hausleitner, Secretary General of the European Handball Federation, said: “As European handball enters a new era, the agreement with Sportradar is another important piece of the puzzle to elevate our sport to new and unprecedented heights. We are making a significant step forward, not only in terms of the number of matches we are offering live scouting for, but also when it comes to the depth of data available for our fans and partners.”  

David Szlezak, Managing Director of EHF Marketing, added: “It is absolutely vital to offer high quality and accurate data from the EHF’s club competitions. With this new cooperation, we are adding to the top-level scouting we have already achieved with Sportradar. For example, right from the first rounds, data collected in the new EHF European League will be on EHF Champions League standards. We are looking forward to working with Sportradar over the next decade to realise the full potential of this data.”

David Lampitt, Managing Director, Sports Partnerships at Sportradar, said: “We have a longstanding relationship with EHF and EHFM and we are delighted to have further extended our partnership to secure a long-term data and distribution rights agreement. We will be working alongside them to continue to grow the sport via our extensive network of media and betting partners.”

 

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Reelsoft to Unveil Full Vision platform at ICE Barcelona 2026

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Reelsoft to Showcase Vision Platform and Next-Gen iGaming Solutions at ICE Barcelona 2026

Reelsoft, the iGaming technology company behind the Vision Platform, will exhibit at ICE Barcelona 2026, taking place 19–21 January at stand 2C72. This global event offers a key opportunity for Reelsoft to present its full ecosystem of gaming solutions—including Vision RGS, Vision Link, and RNG House—to operators, game studios, and aggregators worldwide.

Coinciding with its ICE appearance, Reelsoft has been shortlisted for Up and Coming Brand at the European iGaming Awards, taking place on 19 January in Barcelona. The nomination recognizes Reelsoft’s rapid market impact and innovative product offerings.

A Unified Platform for Ownership, Flexibility, and Growth

At the core of Reelsoft’s offering is the Vision Platform, a modular yet fully unified ecosystem designed for speed, flexibility, and complete partner control. Unlike many other providers, Reelsoft combines a Remote Gaming Server (RGS) and a game aggregation platform within the same infrastructure, alongside hosting and operational support.

  • Vision RGS supports slots, crash games, table games, and multiplayer formats, enabling studios to retain full IP ownership while launching new games.

  • Vision Link connects studios to a growing global operator network, with seamless integration, promotional tools, and dedicated support.

  • RNG House provides reliable hosting, infrastructure, and operations, ensuring partners can scale quickly and confidently.

Next-Generation Engagement Tools

The platform includes Vision Promotions, a proprietary suite embedded across Vision RGS and Vision Link, offering:

  • Tournaments and Feature Bets

  • Free Bets and engagement campaigns

  • Vision Mega Jackpot, a cross-platform progressive jackpot engine compatible with both proprietary and aggregated content

This cross-platform promotional flexibility provides a unique advantage for studios and operators seeking to maximize player engagement across content portfolios.

Meet Reelsoft at ICE Barcelona 2026

“We built the Vision Platform to give partners freedom to create, tools to scale, and infrastructure to succeed,” said Thomas Nimstad, CEO of Reelsoft. “ICE Barcelona is the ideal stage to demonstrate what sets us apart—our unified approach, powerful tech stack, and focus on partner empowerment.”

Visitors to stand 2C72 can:

  • Demo live tools from the Vision platform

  • Explore case studies of successful partnerships

  • Speak directly with Reelsoft experts about game development, aggregation, and tech solutions

To schedule a meeting with the Reelsoft team during ICE Barcelona 2026, visit reelsoft.com or email [email protected].

The post Reelsoft to Unveil Full Vision platform at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LOW6 and Bettortainment Announce Strategic Partnership to Enhance Live Sports Betting Engagement Ahead of the 2026 World Cup

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LOW6 and Bettortainment Forge Strategic Partnership to Elevate Live Sports Betting Engagement for the 2026 World Cup

LOW6, the award-winning global sports gamification provider, and Bettortainment, a cutting-edge live betting engagement platform, have announced a strategic partnership aimed at revolutionizing in-play betting experiences for operators, affiliates, and media publishers ahead of ICE Barcelona 2026.

The collaboration combines Bettortainment’s expert-led watchalong live content with LOW6’s gamification suite—including fantasy, pick’em, trivia, and bracket-style games—to deliver a seamless, interactive in-play betting ecosystem. By integrating these tools directly into broadcasts, sportsbooks can retain audience attention and drive engagement throughout live sporting events, including the upcoming 2026 FIFA World Cup.

In-Play Gamification Designed to Retain Audiences

As live betting volumes surge globally, many operators face challenges keeping users active once matches kick off. The LOW6-Bettortainment solution addresses this by embedding real-time gamification tools—such as leaderboards, predictions, and trivia—directly into live streams.

The partnership focuses on creating fit-for-purpose content and interactive games that foster community-driven engagement. By delivering dynamic, social in-play experiences, operators can encourage sustained interaction and bring quality bettors back to their platforms.

“Live sport is where attention is most valuable, but it’s also where many platforms lose it,” said Jonathan Baxandall, Commercial Director at Bettortainment. “Partnering with LOW6 allows us to deliver a more engaging, social in-play experience that keeps users on-platform. Sportsbooks that fail to entertain in real-time risk falling behind.”

Built for Scale and Global Reach

The integrated solution is designed for rapid deployment and scalability, making it suitable for Tier-1 global operators as well as emerging regional sportsbooks. Initially available in English, the platform also supports localization for diverse markets, ensuring broad accessibility during the World Cup cycle.

Jamie Mitchell, CEO of LOW6, added: “This partnership merges live content with proven gamification to transform live sports moments into deeper engagement—without adding complexity. With experience embedding gamification into platforms like AFTV and United Stand, we know the impact of turning viewership into actionable insights.”

Operators and partners can explore the LOW6-Bettortainment solution ahead of the 2026 FIFA World Cup. For more information, visit low6.com.

The post LOW6 and Bettortainment Announce Strategic Partnership to Enhance Live Sports Betting Engagement Ahead of the 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GGBET UA is the new title partner of the Basketball Federation of Ukraine

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GGBET UA has officially signed a title sponsorship agreement with the Basketball Federation of Ukraine (FBU), marking a significant step in the development and promotion of Ukrainian basketball. The strategic partnership is designed to increase the sport’s visibility, expand fan engagement, and deliver innovative digital content to audiences across the country.

Under the agreement, GGBET UA and the FBU will collaborate on content creation, communication initiatives, and interactive fan experiences, ensuring that basketball continues to thrive as one of Ukraine’s most popular and dynamic sports. The partnership will focus on strengthening media presence, enhancing storytelling around teams and players, and introducing creative digital formats tailored to modern sports fans.

Basketball has long held a strong position in Ukraine’s sporting culture. Through this collaboration, both organizations plan to launch special projects, online campaigns, and fan-focused activations that bring supporters closer to national teams and domestic competitions. By leveraging digital platforms and social media, the partners aim to deliver compelling, behind-the-scenes content and immersive experiences that resonate with both existing fans and new audiences.

Sergii Mishchenko, CEO of GGBET UA, emphasized that the partnership reflects the company’s long-term commitment to Ukrainian sports. He noted that basketball’s fast-paced and high-energy nature makes it ideal for innovative communication strategies and integrated promotional efforts. According to Mishchenko, working closely with the FBU and national teams will allow GGBET UA to create engaging content that captures media attention while contributing to the broader popularization of basketball in Ukraine.

From the Federation’s perspective, the agreement represents an opportunity to expand communication channels and reinforce support for athletes and teams. Mykhailo Brodsky, President of the Basketball Federation of Ukraine, highlighted the importance of maintaining visibility for Ukrainian sports, particularly during challenging times. He stated that the title partnership with GGBET UA enables the launch of impactful joint initiatives that can bring renewed energy and attention to basketball nationwide.

The basketball partnership builds on GGBET UA’s rapid expansion within Ukrainian sports throughout 2025. The bookmaker has already secured a three-year partnership with FC Dynamo Kyiv, sponsored FC Polissya Zhytomyr, and acted as an official partner for the globally recognized Usyk vs. Dubois II boxing match. With strong footholds in football and boxing, basketball now represents the next strategic phase in GGBET UA’s multi-sport growth strategy.

Fans can expect the first announcements of joint projects and new content formats to appear soon across the official social media channels of GGBET UA and the Basketball Federation of Ukraine, signaling the start of an ambitious collaboration aimed at elevating Ukrainian basketball to new heights.

The post GGBET UA is the new title partner of the Basketball Federation of Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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