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Nolimit City solidifies Swedish online status with Svenska Spel launch
Swedish online gaming titan, Svenska Spel Sports & Casino, go live with Nolimit City portfolio
The Malta based Software Provider announce their latest ground-breaking landmark deal with the leading household name in localised Swedish gambling entertainment, Svenska Spel Sports & Casino. The announcement celebrates the two heading the partnership with an official release of Nolimit’s most popular titles.
Sweden’s longstanding number one name in online gambling has had a hand in offering the country an array of local land based and online entertainment, with a foothold in the market spanning back since 1997, offering everything from betting shops, state wide lottery draws, scratch cards and the recent boost in premium the Casino experience in both online and brick and mortar outlets.
“We are very happy to have Nolimit City on-board and look forward to be offering their quality games to our players. We believe their existing and upcoming games has added value to our existing content in our portfolio” said Niklas Örtbrant, Head of Online Casino at Svenska Spel Sport & Casino.
The deal will see the two kick off their partnership with the leading operator premier Nolimit City’s growing portfolio on the coveted Casino lobby. Several of the studio’s most beloved titles will be present on the site, including the most recent stellar hits; Punk Rocker xWays®, Deadwood xNudge®, Tombstone, Dragon Tribe and Harlequin Carnival.
Malcolm Mizzi, Commercial Director at Nolimit City, stated: “We are beyond excited with this monumental partnership. We established a strong foothold in Sweden, now having a long list of key players live with our portfolio, we are eying the next big market ahead. Svenska Spel are without a doubt the biggest name we could ever hope for achieving.”
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Scientific Games Off to Epic Start With Launch of First GAME OF THRONES Lottery Scratch-off Game in the U.S.
Colorado Lottery Winners Will Be Lucky Participants in THE SEVEN KINGDOMS EXPERIENCE Set to Take Place in Napa.
Scientific Games’ newest multi-state branded GAME OF THRONES Linked Games, developed in partnership with Warner Bros. Discovery Global Themed Entertainment, has kicked off successfully with GAME OF THRONES branded instant scratch, Fast Play and iLottery games offering players the chance to win prizes instantly, plus an opportunity to win an experiential prize package, THE SEVEN KINGDOMS EXPERIENCE.
Inspired by one of the most-watched HBO television series of all time and set to captivate the GAME OF THRONES fandom, THE SEVEN KINGDOMS EXPERIENCE event will take place in a medieval-style castle winery in Napa Valley, California in 2025. Trip winners will be divided into seven “Houses”, such as House Targaryen, House Stark and House Lannister.
The event will include multiple rounds of brand-immersive games, giving trip winners a second chance to win their share of up to $7 million. The trip winners will get to cheer on their own “Champion” in a live jousting tournament, and one “Ruler” will be chosen from each house to play for prize money split amongst every member of the house.
The Colorado Lottery is the first U.S. lottery to launch a GAME OF THRONES-themed lottery Linked Game to give players in the state an opportunity to win the once-in-a-lifetime experience. The game achieved the highest first-week index of any of the Lottery’s $10 games launched in fiscal year 2024. It continues to lead, with four-week sales surpassing all other Colorado Lottery $10 games in fiscal year 2024 and most games in other price points, placing third behind a $20 and $50 game. THE SEVEN KINGDOMS EXPERIENCE has limited availability remaining for North American lottery participation, with most of the current trip winner spots filled.
Tom Seaver, Director of the Colorado Lottery, said, “Our players are very excited to play the GAME OF THRONES scratch game. It’s been a great addition to our game lineup, and as the sales numbers show, it is performing really well for us.”
According to Scientific Games research, the GAME OF THRONES brand resonates especially well with younger adult players.
Tina Hoover, V.P. of Licensing for Scientific Games, said, “Our teams are continually innovating to make every lottery winners’ event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive GAME OF THRONES-themed winners experience and to deliver a top-notch winners’ event that we’ve refined over the past 17 years doing prize trips for more than 5,000 lottery players. Based on the response we have received and participation so far for THE SEVEN KINGDOMS EXPERIENCE, we are looking into a potential second trip opportunity.”
Scientific Games pioneered the lottery Linked Games concept in 2007 and games produced by the company offering the opportunity to win experiential prizes themed to brands like DEAL OR NO DEAL, MONOPOLY, THE PRICE IS RIGHT and WILLY WONKA represent more than USD$4.6 billion in retail sales to date.
With a portfolio representing more than 100 licensed brands, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
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SolutionsHub’s James O’Kelly Promoted to Head of Operations
SolutionsHub, a leading expert in the licensing and maintenance of eGaming businesses, have confirmed that James O’Kelly has assumed a broader role in the senior management team to the position of Head of Operations.
James previously held the position of Operations Manager and has been instrumental in the success of clients during a period of significant growth for the business. With over 3 years at SolutionsHub, James has supported clients through successful licence applications and played a pivotal role establishing their operational bases in the Isle of Man.
In his new role, James will lead the delivery of SolutionsHub’s award-winning service suite, as well as implementing operational best practices and new technologies in line with the company’s strategy at a group level.
Lee Hills, Founder of the SolutionsHub Group, said: “James has been a key part of our team for more than 3 years. He has led from the front and is a shining example in delivering client centric, industry leading solutions for our partners. We’re incredibly proud to have supported James in his career growth and this promotion is a recognition of the hard work that James has put in during his time here.
“Our business has experienced rapid growth in the last 18 months, and with James onboard to manage our operations, we are confident that 2024 shall continue our growth expansion.”
James, Head of Operations at SolutionsHub, said: “I am excited to assume this new and more comprehensive role of building upon the strong foundations for our existing and potential partners.
“As a business and team, we are well placed to continue to deliver robust, scalable solutions and ensure that our partners can focus on building sucessful businesses. With the company’s rapid expansion and ambitious plans for the future, I would like to especially thank Lee and Nick for their incredible support and for the new opportunity to lead SolutionsHub’s operational initiatives.”
The post SolutionsHub’s James O’Kelly Promoted to Head of Operations appeared first on European Gaming Industry News.
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Sportradar’s Alpha Odds Increased Profits by 15% for Operators Across UEFA Euro 2024 Qualifying Matches
Alpha Odds, Sportradar’s AI-driven personalised odds technology, boosted profits for sportsbook operators by an average of 15% during the UEFA European Championship Qualifying Matches. With the upcoming UEFA Euro 2024 anticipated to generate more than €62.2 billion in global betting turnover, operators can maximize profits and manage risk by utilizing this product during the quadrennial tournament.
Launched in 2022, Alpha Odds leverages Sportradar’s advanced AI technology to more accurately predict the probability of a game event taking place, enabling operators to manage their risk more effectively. When combined with real-time and predicted liquidity, Alpha Odds allows operators to generate bespoke betting prices in line with their risk exposure and liabilities.
As examples of how Alpha Odds increased profitability for operators during the UEFA Euro 2024 Qualifiers, where one team was heavily favoured, Alpha Odds helped clients manage risk in real-time and continue to accept bets as goals were tallied and the scoreline grew. Additionally, while a conventional odds service would have left operators vulnerable to a matchday of customer friendly results, such as all the favourites winning at home by two or more goals, Alpha Odds’ predictive capabilities enabled instant adjustments, safeguarding sportsbooks against significant losses, as a match unfolded.
Darren Small, Senior Vice President of Managed Trading Services (MTS) at Sportradar, said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.”
Alpha Odds is available across Sportradar’s portfolio of betting markets for soccer and tennis, both pre-match and in-play. The solution will be expanded across basketball later in 2024.
The post Sportradar’s Alpha Odds Increased Profits by 15% for Operators Across UEFA Euro 2024 Qualifying Matches appeared first on European Gaming Industry News.
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