Gambling in the USA
Betsson Enters the US Online Sports Betting Market in Colorado
Betsson will enter the US online sports betting market by signing an agreement with its partner Dostal Alley Casino who will provide market access for Business-to-Consumer (B2C) online sports betting in the US state of Colorado. Betsson plans to launch its proprietary sportsbook in the first part of 2021, after regulatory approval.
This is a strategic move reflecting Betsson’s drive to grow in new regulated markets, providing access for Betsson to the rapidly expanding online sports betting market in the US. The agreement is for an initial term of 10 years. This initiative is a first and cautious step into the US market, designed to benefit Betsson with key learnings, brand presence and initial customers. This new market entry reflects Betsson’s general business strategy of prudence where the aim is to grow in a financially safe manner, with low risk, ensuring a long term sustainable and growing business.
Betsson has the ambition to build US presence, initially with a small office in Colorado. Betsson’s vision is to create the best user experiences in the market, tailored to regional customer needs and differences. The move also gives Betsson an opportunity to showcase the strength of its sportsbook in the US market and supports the ambition to sell its proprietary sportsbook to Business-to-Business (B2B) customers in the future.
Colorado was the 18th state in the US to legalise online sports betting effective from 1 May this year, allowing 33 licences, each to include one, so called, `skin’. Gambling duty is 10% on Gross Gaming Revenue and customers are allowed to register and bet online while within the state borders. The online sports betting market in Colorado is estimated to reach approximately $200 million at saturation (source H2GC). Colorado is a wealthy state in the top-third of the US states by GDP with nearly six million inhabitants and growing. It is both a tech and sports hub with its own teams in major American sporting leagues.
CinDee Spellman, CFO of Dostal Alley Casino comments: “As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado. With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”
Pontus Lindwall, CEO and President of Betsson AB says: “I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence. The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices. We have followed the development in the US closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”
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IGT, a global gaming leader, announced the 30th anniversary of the wildly popular Wheel of Fortune Slots game. Famous for awarding players $1 million-plus life-changing jackpots and the familiar “WHEEL-OF-FORTUNE!” chant that can be heard across a casino floor, Wheel of Fortune Slots is credited for changing the casino experience as the gaming industry’s first licensed slots game.
To recognize this monumental milestone, IGT kicked off a multi-month celebration that includes new product launches, coast-to-coast in-casino celebrations, contests run via Instagram and Facebook, slots influencer collaborations, a new creative campaign, a week of integrations to be featured on “Wheel of Fortune,” and more.
“For three decades, IGT’s Wheel of Fortune Slots have captivated slots players around the world and earned a reputation for delivering world-class entertainment combined with huge jackpots in casinos and online. Through our relationship with Sony Pictures Television and Carnival Cruise Line, IGT created a robust campaign for 2026 that honors the legacy of Wheel of Fortune Slots, while rewarding players and delivering value to our customers worldwide,” said Hector Fernandez, Incoming CEO of IGT.
A highly anticipated element of the campaign is IGT’s “Spin and Sail Cruise”. Presented in partnership with Carnival Cruise Line, IGT’s Spin and Sail Cruise empowers select casinos across the US to reward players with eight-day cruises aboard the Carnival Jubilee, where travelers will compete in a slot tournament with a $1 million prize pool. Players also have the chance to win a seat aboard the November Spin and Sail Cruise via contests run on the IGT Jackpots Facebook and IGT Gaming North America Instagram pages.
“Our longstanding relationship with IGT has been a remarkable success, and we’re thrilled to continue building on that momentum as we celebrate the 30th anniversary of IGT’s Wheel of Fortune Slots. Much like our Wheel of Fortune game show, IGT’s Wheel of Fortune Slots is a category leader that resonates with a wide audience, and we value IGT’s enduring commitment to the franchise,” said Suzanne Prete, President of Game Shows at Sony Pictures Television.
IGT licenses the exclusive rights to the legendary Wheel of Fortune brand across gaming, lottery, iGaming and iLottery, and non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos, from Sony Pictures Television, which owns and produces the long-running television program.
The post IGT Celebrates 30th Anniversary of Wheel of Fortune Slots appeared first on Americas iGaming & Sports Betting News.
betting app engagement
Inside NFL Stadiums: How Fans Are Driving Record Sports Betting Engagement During Live Games
During the latest NFL season, one of the most valuable arenas for sports betting engagement wasn’t online or at home—it was inside the stadium itself. Using insights from GeoComply Edge
Stadium Data, analysts examined how fans interacted with betting apps while attending live NFL games, revealing a powerful convergence of fandom, technology, and real-time wagering.
From the season opener at Lincoln Financial Field in Philadelphia to the final Wildcard Weekend matchup at Acrisure Stadium in Pittsburgh on January 12, GeoComply analyzed in-stadium activity across every NFL venue located in US states with legal sports betting. The findings provide a clear, data-driven picture of how live attendance influences digital betting behavior.
The result is a uniquely detailed view into in-stadium engagement, customer acquisition, and long-term bettor value, offering operators critical insight into where and when fans are most likely to engage.
GeoComply Edge Stadium Data: Visibility Others Don’t Have
GeoComply Edge is purpose-built to measure fan acquisition and betting engagement within precise stadium-level geofences. This advanced location intelligence allows sportsbooks and operators to identify which teams, games, and venues generate the strongest engagement, turning live events into actionable growth opportunities.
Rather than tracking generic app usage, GeoComply Edge delivers insights into:
- Which NFL games drive the highest in-stadium betting activity
- How frequently fans check betting apps during live action
- Where new sportsbook accounts are created inside stadiums
- How engagement varies by venue, team performance, and market maturity
This season-long data view highlights how in-person fandom directly translates into digital wagering behavior, offering a deeper understanding of the customer journey.
Growth Leaders: Stadiums Where Betting Engagement Is Accelerating
Five NFL stadiums stood out for year-over-year growth in geolocation checks and active betting accounts—two strong indicators of in-stadium betting engagement.
In many cases, increased engagement closely followed on-field success. Teams such as the Denver Broncos, Pittsburgh Steelers, New England Patriots, and Carolina Panthers returned to playoff contention after turnaround seasons, reigniting fan excitement and digital interaction.
The Las Vegas Raiders emerged as a notable outlier. Allegiant Stadium continues to function as a destination venue, attracting traveling fans from across the country and creating a uniquely strong in-stadium betting environment, independent of team performance.
Engagement Rate Leaders: Quality Over Volume
While total geolocation volume remains important, the most telling metric this season was engagement rate—the percentage of fans inside the stadium actively using betting apps during games.
Top-performing venues recorded 10% to 13% engagement, meaning nearly one in every eight fans accessed a sports betting app at least once while attending a live NFL game. This highlights the growing normalization of in-game wagering as part of the live sports experience.
New User Acquisition: Stadiums as Sportsbook Growth Engines
One of the most compelling insights from GeoComply Edge data is the consistent creation of brand-new betting customers inside NFL stadiums.
Leading venues generated new sportsbook sign-ups at rates between 0.2% and 0.7% of total attendance per game. For a typical 65,000-seat stadium, that translates to 130 to 450 new accounts per game.
GEHA Field, home of the Kansas City Chiefs, led all venues in new customer creation, benefiting from Missouri’s launch of mobile sports betting on December 1, 2025, during the Chiefs’ final three home games.
Reducing Friction with Compliant Onboarding
GeoComply supports operators at every stage of the customer journey. Through IDComply®, the company enables a fully compliant KYC process that delivers 95%+ onboarding success rates, while GeoComply Edge pinpoints where and when these high-value acquisition moments occur.
This dual approach allows sportsbooks to engage fans in a way that is timely, targeted, and non-intrusive, enhancing both compliance and customer experience.
Doing More With “Where” at Live Sporting Events
NFL stadiums have evolved into digital engagement hubs, where live entertainment, mobile technology, and sports betting intersect in real time.
GeoComply Edge Stadium Data brings clarity to this intersection by providing:
- Actionable insights into in-stadium betting behavior
- Clear visibility into acquisition and engagement trends
- A season-long perspective beyond single-game analysis
As the NFL continues to grow and fan experiences become increasingly digital, one conclusion is unmistakable: the future of sports betting is already unfolding inside the stadium.
The post Inside NFL Stadiums: How Fans Are Driving Record Sports Betting Engagement During Live Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
The Plaza Hotel & Casino brings back the only All-Inclusive Hotel Room Package in Las Vegas this summer
Given its popularity for the past two summers, the Plaza Hotel & Casino is again offering Las Vegas’ only all-inclusive hotel room package starting at $104 per person per night for stays this summer.
The Plaza was the first Las Vegas property to introduce an all-inclusive hotel room package in the summer of 2024. It was so well received by guests that the iconic downtown Las Vegas property has offered it every summer since.
“We always want our guests to have a great time and feel that they are getting the best value for their vacation dollars,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our all-inclusive hotel package has been created based on our guests’ feedback and offers waived resort fees, meals, bottomless drinks, and other perks to ensure they have a memorable experience.”
The Plaza’ all-inclusive hotel room package waives all resort fees, but guests still can enjoy free access to the fitness center, self-parking, and rooftop pool. The package also includes free early check-in, free bottled water, bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor, and breakfast and dinner from various dining outlets. Guests also receive a 25% discount on cocktails at the rooftop pool, because there is no better way to enjoy a summer vacation than sipping a chilled beverage poolside.
The Plaza’s all-inclusive hotel room package is available for booking online for stays June 1 through August 31 at plazahotelcasino.com/las-vegas-all-inclusive-room-package/.
The post The Plaza Hotel & Casino brings back the only All-Inclusive Hotel Room Package in Las Vegas this summer appeared first on Americas iGaming & Sports Betting News.
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