Gambling in the USA
Betsson Enters the US Online Sports Betting Market in Colorado
Betsson will enter the US online sports betting market by signing an agreement with its partner Dostal Alley Casino who will provide market access for Business-to-Consumer (B2C) online sports betting in the US state of Colorado. Betsson plans to launch its proprietary sportsbook in the first part of 2021, after regulatory approval.
This is a strategic move reflecting Betsson’s drive to grow in new regulated markets, providing access for Betsson to the rapidly expanding online sports betting market in the US. The agreement is for an initial term of 10 years. This initiative is a first and cautious step into the US market, designed to benefit Betsson with key learnings, brand presence and initial customers. This new market entry reflects Betsson’s general business strategy of prudence where the aim is to grow in a financially safe manner, with low risk, ensuring a long term sustainable and growing business.
Betsson has the ambition to build US presence, initially with a small office in Colorado. Betsson’s vision is to create the best user experiences in the market, tailored to regional customer needs and differences. The move also gives Betsson an opportunity to showcase the strength of its sportsbook in the US market and supports the ambition to sell its proprietary sportsbook to Business-to-Business (B2B) customers in the future.
Colorado was the 18th state in the US to legalise online sports betting effective from 1 May this year, allowing 33 licences, each to include one, so called, `skin’. Gambling duty is 10% on Gross Gaming Revenue and customers are allowed to register and bet online while within the state borders. The online sports betting market in Colorado is estimated to reach approximately $200 million at saturation (source H2GC). Colorado is a wealthy state in the top-third of the US states by GDP with nearly six million inhabitants and growing. It is both a tech and sports hub with its own teams in major American sporting leagues.
CinDee Spellman, CFO of Dostal Alley Casino comments: “As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado. With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”
Pontus Lindwall, CEO and President of Betsson AB says: “I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence. The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices. We have followed the development in the US closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”
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Andrea Mata
Teamsters at Park MGM Unanimously Ratify Strong First Contract
Front desk workers at Park MGM, represented by Teamsters Local 986, have unanimously ratified a strong first collective bargaining agreement. The two-year contract protects and rewards 82 workers, delivering higher wages, improved benefits, and stronger workplace protections.
The bargaining unit includes front desk clerks, head cashiers, rooms controllers, lobby ambassadors, and guest service representatives. They play a critical role in delivering a seamless and welcoming guest experience from check-in to check-out.
“Organizing with Local 986 was an easy choice that led to overwhelmingly positive results. This contract allows me to provide a better future for myself and my family. I’m very grateful for all the support throughout this process,” said Andrea Mata, a front desk clerk and proud member of Local 986.
Under the new agreement, workers will receive a 10% wage increase, improved benefits, and an enhanced pension plan. Workers will now have access to the Teamsters Health and Welfare plan that reduces their deductibles by lowering co-pays and out-of-pocket costs.
“This agreement shows what’s possible when workers come together and organize. Strong contracts are built on solidarity, and this victory delivers real improvements that raise standards across the industry,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.
“These members showed strength and determination from day one and it paid off. Winning a first contract like this is a big milestone that delivers immediate improvements while building lasting power for the future,” said Tim Vera, President of Local 986.
The post Teamsters at Park MGM Unanimously Ratify Strong First Contract appeared first on Americas iGaming & Sports Betting News.
Conferences
Digicode to Showcase Technology Solutions at the Indian Gaming Tradeshow & Convention 2026
Digicode announced its participation in the Indian Gaming Tradeshow & Convention 2026, taking place March 30 – April 2, 2026, at the San Diego Convention Center. The event is recognized as the largest gathering dedicated to the tribal gaming industry, bringing together tribal leaders, casino executives, regulators, and technology providers to explore the latest developments shaping the sector.
Organized by the Indian Gaming Association, the annual convention serves as a key platform for discussing innovation, regulatory developments, and strategic opportunities across both land-based and digital gaming ecosystems.
“At a time when tribal gaming organizations are increasingly exploring digital transformation and operational modernization, the Indian Gaming Tradeshow & Convention provides an important forum for collaboration,” said Elkhan Shabanov. “We look forward to connecting with industry leaders and sharing how modular technology architectures can help operators scale efficiently, improve operational control, and build platforms designed for long-term growth.”
During the event, Digicode will highlight its Diger Suite, a modular ecosystem of gaming technology solutions designed to help operators modernize infrastructure and reduce reliance on legacy systems. The platform enables gaming organizations to implement flexible, scalable technology stacks that support both current operations and future expansion.
Key solutions within the Diger Suite include:
- DigerRGS – A next-generation gaming platform designed for high-throughput performance and full intellectual property ownership.
- DigerPAM – A cross-market-ready player account management system that supports scalable user management and regulatory compliance.
- DigerPay – A PSP-agnostic payment gateway supporting more than 200 payment methods with integrated real-time fraud protection.
- DigerClick – A fully owned affiliate management platform offering customizable tools, campaign management, and performance analytics.
- DigerCompanion – An AI-driven assistant designed to support multilingual player engagement, responsible gaming initiatives, and automated compliance workflows.
Digicode experts attending the convention will also share practical insights into how gaming operators can strengthen their technology infrastructure, streamline payment operations, automate player support processes, and maintain greater control over their digital platforms as the industry continues to evolve.
By participating in the Indian Gaming Tradeshow & Convention 2026, Digicode aims to expand its engagement with tribal gaming organizations and technology partners and contribute expertise in platform engineering, payments infrastructure, and AI-driven operational tools.
The post Digicode to Showcase Technology Solutions at the Indian Gaming Tradeshow & Convention 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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