eSports

TalentX Gaming (TXG) Names Amber Howard As Head of Talent Division

Published

4 years ago

June 25, 2020

George Miller

Reading Time: 3 minutes

Pioneer in esports and gaming talent management joins TalentX Gaming, a joint venture of ReKTGlobal and TalentX

Former Abrams Artists Agency talent agent Amber Howard has been named Head of Talent at TalentX Gaming (TXG), a talent management company specifically built for gaming and esports athletes and streamers. TXG is the brainchild of esports leader ReKTGlobal, the owner and operator of Team Rogue and Call of Duty League’s London Royal Ravens, and creator management phenom TalentX Entertainment, best known for its “creator-first” mentality and meteoric and unprecedented success with TikTok’s top creators. As leader of TalentX Gaming’s Talent division, Howard will serve as a driving force in attracting and growing a diverse, A-list roster of esports athletes and gaming influencers, creators and streamers, helping to develop talent and take their careers to new heights.

“TXG’s commitment to always put its creators first really struck a chord with me and made it an easy decision to join the company. Gamers have been underrepresented for too long even though the talent and esports industries are booming. We have an amazing opportunity to bring more visibility, monetization and growth to this community of creators,” Howard said. “My recruiting strategy has always been to keep it open and diverse, and to look for and work with creators and brands that break the mold. I envision a deep and balanced roster of creators who represent the diversity of the entire gaming community in gender, accessibility, and culture.”

Howard brings a stellar roster of diverse talent to TXG including Harris Heller of Alpha Gaming, P2istheName, and female powerhouses like Latina gamer Natalie “ZombiUnicorn” Casanova, pro ballerina turned gamer Mari “AtomicMari” Takahashi, and Soleil “Ewok” Wheeler, the inspiring 14-year-old deaf Fortnite pro gamer who Howard signed on as the first female gamer to join FaZe Clan.

Howard is also bringing GAMEMASTER, the ultimate gaming reality competition set to air on Prime Video and Twitch, to TXG. Created by an Emmy, Telly, Global Media and Addy award-winning production team, the show pits 12 amateur gamers, handpicked from thousands of applicants, against each other. The gamers live together in one house to compete for $100,000, a gaming contract and the title of the next gaming super star. The nine-episode Amazon Prime Video Series will stream in the U.S., UK, Austria, Germany and Japan.

At Abrams, Howard led the charge in expanding the agency’s focus on esports and gaming by creating its own dedicated department for talent. Prior to joining Abrams, Howard worked in the esports and gaming department at Warner Brother’s digital gaming arm, Machinima, where she brought the industry into more traditional verticals

of content branding and entertainment by overseeing talent development and engagement, while launching a variety of new gaming opportunities.

Howard is known for developing A-list client rosters and spearheading a slew of talent and brand partnership opportunities for branded content and digital-traditional crossover. Some of her most notable deals include traditional crossover projects like FOX’s Kicking & Screaming and casting for Machinima’s property Transformers: Combiner Wars, and brand deals with Apple, Epic Games, Paramount and HyperX’s Heroes ambassador program.

“We founded TalentX with a ‘Creator First’ philosophy, and as such, we work hard to ensure that each division is helmed by leaders with a long record of success in their respective fields,” said TalentX Co-Founder and CEO of TXG Jason Wilhelm. “We’re excited to have Amber on board to help take our creators – and TalentX Gaming – to

the next level.”

In May, digital-driven entertainment phenom TalentX Entertainment expanded into the gaming world when it partnered with esports leader ReKTGlobal to launch a new joint venture – TalentX Gaming. TXG combines the “creator first” talent development and social media monetization prowess of TalentX – a company that took the influencer management industry by storm by growing a roster of the top one percent of TikTokkers in just six months, including members of the company’s recently created Sway House, which racked up 1 million followers on their group TikTok account in the first month – with ReKTGlobal’s position as a global esports leader that bridges the gap between the multi-billion-dollar esports industry and the worlds of music, entertainment and traditional sports. The ReKTGlobal ownership team includes musical artists Steve Aoki, Imagine Dragons and Nicky Romero, pro athletes Rudy Gobert, Landon Collins and Taylor Fritz, and lead investor Nick Gross. As owner and operator of the championshipwinning esports powerhouse Team Rogue and the London Royal Ravens Call of Duty franchise, ReKTGlobal is a groundbreaker in esports, content creation and marketing.

eSports

Tundra Esports Announces New Official Supplier Partnership with Gladiator PC

Published

19 hours ago

May 14, 2024

George Miller

tundra-esports-announces-new-official-supplier-partnership-with-gladiator-pc

Reading Time: 2 minutes

Tundra Esports, The International 11 Champions and a leading competitive esports team playing in Dota 2, proudly announces a game-changing collaboration with Gladiator PC, a pioneer in high-performance gaming technology as their Official Supplier.

As Tundra Esports continues its competitive success with its Dota 2 team on the road to the Esports World Cup, this alliance will provide top-of-the-line gaming hardware and solutions tailored to the players for the rigorous demands of the competitive scene.

This strategic partnership is a significant milestone for both as they join forces to elevate the team’s gaming experience on and off the stage. Both Tundra and Gladiator PC will combine their efforts in empowering the Dota 2 roster with their top of the range PC’s available. Through this collaboration, Tundra’s players and team members will benefit and showcase the award-winning systems to the next generation of avid gamers.

Together, Tundra and Gladiator PC aim to redefine what it means to compete at the highest level.

Maxim Demin Jr, Owner & Managing Director at Tundra Esports: “We are thrilled to embark on this journey with Gladiator PC. Their commitment to pushing the boundaries of gaming hardware aligns perfectly with our strategic vision of competitive excellence in esports.”

Gladiator PC shares Tundra Esports enthusiasm for this partnership. “Joining forces with Tundra Esports and their fighting spirit represents a commonality of shared goals. We strive to deliver unprecedented quality at the very best competitive pricing”, said Ian Fraser, Managing Director of Gladiator PC. “We are confident that our cutting-edge technology will enable Tundra’s players to unleash their full potential and dominate the competition.”

The collaboration between Tundra Esports’ and Gladiator PC promises to deliver groundbreaking advancements in gaming performance, setting a new standard for the esports industry. Fans and competitors alike can look forward to witnessing the impressive results of this dynamic partnership.

The post Tundra Esports Announces New Official Supplier Partnership with Gladiator PC appeared first on European Gaming Industry News.

Arnold Hur

Gen.G Acquires League of Legends Data Analytics Platform YOUR.GG

Published

2 days ago

May 13, 2024

GamingAmericas.com

geng-acquires-league-of-legends-data-analytics-platform-your.gg

Global esports organization Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the program. Gen.G is the first global esports academy equipped with such advanced analytical tools to help expand their offering to players looking to improve their game to a professional level.

“Over the last few years, we’ve been hard at work pioneering what is now the world’s largest esports academy. With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible. YOUR.GG’s best-in-class data, technology and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program,” Arnold Hur, CEO of Gen.G, said.

This acquisition underscores the importance of data and analytics in developing and refining esports talent, a core principle at Gen.G. YOUR.GG will power both its pro team players and its academy students with data-driven tools and reports to foster growth and provide better insight into scouting for new talent.

“We plan to pioneer a shift in how talent is developed and measured in esports. By developing a tool that will bring a level of analysis and precision to esports that mirrors the most sophisticated training environments in traditional sports. We want to take a holistic approach to measure not just the data within the game, but how a student responds to coaching and feedback,” Min Chang Cha, Founder of YOUR.GG and current VP of Technology at Gen.G, said.

Dave Perel

Motorsport Games Launches RaceControl.gg and Announces Partnership with Coach Dave Academy

Published

2 days ago

May 13, 2024

GamingAmericas.com

motorsport-games-launches-racecontrol.gg-and-announces-partnership-with-coach-dave-academy

Motorsport Games Inc., a racing game developer and esports ecosystem provider, announced the launch of RaceControl.gg, a new dedicated platform designed to enhance player engagement with the latest news, updates, tips, and tricks its most recent game, Le Mans Ultimate. As part of this exciting initiative, Motorsport Games has partnered with Coach Dave Academy (Speed Capital Ltd) to manage the content and development of RaceControl.gg.

Under this partnership, Coach Dave Academy (CDA), renowned for their expertise in creating car setups in racing simulations, will curate and manage the content on RaceControl.gg, ensuring fans and players have access to the most relevant and useful information. CDA will further contribute to the Le Mans Ultimate gaming experience by providing new and optimized car setups directly in the game in a future update – allowing players to enhance their performance on the track.

Stephen Hood, CEO of Motorsport Games, commented on the launch and partnership: “We are excited to unveil RaceControl.gg as a brand-new destination for Le Mans Ultimate lovers, in collaboration with Coach Dave Academy. This platform is not just a news site; it’s a comprehensive resource that will grow, with time, to include live schedules and account functionalities to boost game engagement even when players are not logged into the app. Our partnership with Coach Dave Academy ensures that the site will be managed by the best in the business, enhancing the game experience with top-tier content and cutting-edge racing setups.”

Dave Perel, Founder of Coach Dave Academy, said: “We are thrilled to announce our collaboration with Motorsport Games on RaceControl.gg and our contribution of setups for Le Mans Ultimate. This partnership marks a significant milestone for us, underscoring our broad expertise in the sim racing domain. We’ve built our reputation on delivering first-class setups and tutorials. We’re excited to bring this proven formula to the Le Mans Ultimate player base, enhancing their gaming experience with the same dedication and quality that have been key to our success. Together with Motorsport Games, we are committed to enhancing the user experience, providing both novices and seasoned players with the tools they need to succeed on the track.”

The launch of RaceControl.gg and partnership with CDA marks a significant step forward in Motorsport Games’ strategy to expand the accessibility and visibility of Le Mans Ultimate and its RaceControl service beyond the traditional game environment. This initiative is designed and expected to create a more connected and engaged community around the game, providing a dynamic platform that evolves with the needs of its users.