Baltics
Enlabs launching a new brand in Latvia
Enlabs introduces a new prime brand called Laimz. The new brand is launched in Latvia on Enlabs new proprietary gaming platform.
Laimz is a modern, fresh, local brand focused on fun and entertainment. The name Laimz is a combination of the word Laime meaning luck in Latvian and ending ”z” which resonates with modern and trendy, and also plays with the word for lime fruit – from which the logotype heritage. Laimz will offer a gender-neutral mobile-first casino and bingo product, something completely new to the Latvian market.
“Laimz is a very important milestone for Enlabs. Our previous growth story was based on acquisitions and development of existing brands. Laimz is our first fully inhouse developed brand. We strongly believe that now is the best time to present a quintessence of our technical, product and marketing experience. We strongly believe we have several unique selling points with this brand, and that it will fit very well into our multibrand strategy. The Laimz brand is a great challenge we now will take on, and prove to ourselves that we once again can repeat success!” says Dainis Niedra, Managing Director of CEE.
“We launch our new brand on the Latvian market first for a very obvious reason – Latvia is our largest market and it is where Enlabs was the first operator granted an online license. So this our playground where we do field tests on new concepts, ideas and products. We thoroughly analysed the market and wanted to design a refreshing offering with a clear market fit. The casino vertical represents more than 72% of the Latvian online gaming market, and show the highest growth among all the product verticals. We will also be the first operator to offer bingo to the market, and there are long time retail bingo traditions in Latvia. That’s how the Laimz Casino & Bingo concept was born.” comments George Ustinov, CEO.
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7bet
Comtrade Gaming Announces Strategic Partnership with 7bet
Comtrade Gaming, a leading iGaming platform provider delivering enterprise‑level technology for operators worldwide, announced a strategic partnership with 7bet to support the operator’s continued growth across Northern and Eastern Europe.
Under the agreement, 7bet will deploy Comtrade Gaming’s advanced iGaming platform to launch operations in Latvia and Estonia, as well as enter the newly regulated Finnish market upon its opening.
The partnership marks a significant milestone for both companies, combining 7bet’s strong regional presence with Comtrade Gaming’s proven platform capabilities, designed to deliver flexibility, compliance and high-performance player experiences.
Steven Valentine, Chief Commercial Officer at Comtrade Gaming, said: “We are delighted to partner with 7bet at such an exciting stage of their growth journey. This agreement reflects the strength and scalability of our iGaming platform, particularly in regulated and soon-to-regulate markets such as Finland. Supporting 7bet’s expansion across Latvia, Estonia, and Finland, highlights our ability to deliver seamless multi-market solutions for established operators who want to expand. We look forward to a long and successful collaboration.”
Justinas Sliazas, CEO of 7bet, said: “Partnering with Comtrade Gaming is a key step in our strategy to expand and strengthen our presence across regulated European markets. Their technology provides the flexibility and reliability we need to scale efficiently while maintaining a high-quality player experience. We are particularly excited about the opportunities in Finland and confident that this partnership positions us strongly for future growth.”
The collaboration underscores Comtrade Gaming’s continued momentum in regulated markets and reinforces its position as a trusted partner for ambitious operators seeking scalable, compliant and future-ready iGaming solutions.
The post Comtrade Gaming Announces Strategic Partnership with 7bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Baltics
HIPTHER Baltics 2026 Concludes Landmark Three-City Series, Bringing Together 430 Industry Leaders
HIPTHER proudly concludes the inaugural edition of its expanded HIPTHER Baltics 2026 conference series, successfully bringing together a total of 430 participants across three dedicated events in Vilnius, Riga, and Tallinn.
Building on the legacy of the MARE BALTICUM Gaming & TECH Summit and introducing a new, country-focused format, HIPTHER Baltics 2026 delivered three high-impact conferences designed around the most pressing regulatory, technological, and business developments shaping the Baltic and Nordic regions. The series focused on creating meaningful dialogue between regulators, operators, fintech leaders, technology innovators, legal experts, investors, and compliance professionals.
The 2026 edition featured:
- HIPTHER Baltics: Vilnius – iGaming Regulation & Fintech Integration
- HIPTHER Baltics: Riga – Cross-Border Compliance & Player Protection
- HIPTHER Baltics & Nordics: Tallinn – Digital Governance & Startup Innovation
Vilnius: Exploring Lithuania’s Regulatory Transformation
The series launched on 21 April in Vilnius, where discussions focused on Lithuania’s evolving regulatory landscape and the increasing convergence of fintech, payments, blockchain, and iGaming.
Industry leaders examined topics including MiCA implementation, AML requirements, digital assets, banking transformation, tokenisation, AI adoption in financial services, next-generation payments, and the growing role of compliance in sustainable business growth. The event marked the beginning of a new chapter for Baltic-focused industry conversations and set the tone for the months ahead.
Riga: Regulation, Risk and Growth in a Changing Market
On 11 May, HIPTHER Baltics arrived in Riga, bringing together experts from gaming, fintech, legal, compliance, and technology sectors for a day dedicated to practical business realities.
Key conversations addressed responsible gaming, player protection, AML implementation, fraud prevention, AI in supervision and taxation, payments innovation, cross-border licensing, data protection, affiliate marketing, and the transition from traditional SEO to AI-powered discoverability. The Riga edition highlighted how businesses can remain compliant while continuing to innovate and grow in increasingly regulated environments.
Tallinn: Digital Governance Meets Innovation
The series concluded on 2 June in Tallinn, one of Europe’s most digitally advanced capitals.
The event explored the intersection of digital governance, startup ecosystems, digital identity, compliance, investment, fintech innovation, and iGaming. Discussions ranged from eIDAS 2.0 and trusted digital onboarding to sustainable player acquisition, operational partnerships, AI-powered business growth, and the future of digital societies.
Tallinn also hosted the HIPTHER Baltic & Nordics Gaming Awards 2026, celebrating excellence across operators, suppliers, technology providers, and industry leaders from the Baltic and Nordic regions.
Beyond Conferences: Building a Regional Community
Throughout all three events, participants benefited from curated networking opportunities and practical learning sessions through the HIPTHER Academy, HIPTHER’s educational platform focused on delivering hands-on skills, professional development, and industry certifications.
The combination of boutique-format events, high-level content, and meaningful networking once again demonstrated why the Baltics continue to attract increasing attention as a hub for innovation, regulation, and cross-border collaboration.
Looking Ahead – HIPTHER Baltics 2027
Reflecting on the success of the series, Zoltan Tündik, Co-Founder and Head of Business at HIPTHER, commented: “We are incredibly proud of what we achieved across the Baltics in 2026, but this is only the beginning. The success of the three-city series has provided us with valuable insights, feedback, and inspiration that we are already incorporating into the planning of HIPTHER Baltics 2027. The Baltics have a unique energy when it comes to business events, innovation, and networking, and we are excited to continue growing alongside this vibrant community. Our commitment remains the same: delivering meaningful conversations, practical learning opportunities, and exceptional networking experiences that bring together the region’s most influential stakeholders.”
After the successful completion of HIPTHER Baltics 2026 and the overwhelmingly positive feedback received from participants, the #hipthers team is already working on an exciting and enhanced next edition.
With the HIPTHER Warsaw Summit set to take place on 27–28 October 2026 and an ambitious roadmap for 2027–2030 already taking shape, HIPTHER continues its mission of connecting industries, markets, and ideas through premium learning, meaningful networking, and cross-border collaboration across Europe.
About HIPTHER
HIPTHER is a media hub and events organizer serving the Gaming and Technology industries, including Fintech, Blockchain, Crypto, AI, Cybersecurity, Compliance, and Digital Innovation. Through its conferences, media platforms, awards programs, and community initiatives, HIPTHER connects decision-makers, innovators, regulators, and business leaders across Europe and beyond.
The post HIPTHER Baltics 2026 Concludes Landmark Three-City Series, Bringing Together 430 Industry Leaders appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Baltics
Endorphina Confirms Spelet.lv Partnership
Endorphina has announced that its new partnership with Spelet.lv, successfully completes the company’s expansion across the Latvian market.
This milestone now confirms Endorphina as officially live with all key partners in the region.
Ticking the final box with Spelet.lv represents a major strategic achievement, reinforcing Endorphina’s strong presence in Latvia and highlighting its commitment to delivering high-quality gaming content across regulated markets.
“We’re very proud to partner with Spelet.lv, especially as it represents the final step in completing our presence in Latvia. Being live across all key partners in the market is a significant achievement for us, and it reflects the strong relationships we’ve built in the region. We’re excited to continue growing and delivering great results together,” said Inga Kadyrova, Partnership Manager at Endorphina.
The new partners also fully endorsed the collaboration.
“At Spelet, we build our ecosystem around quality, trust, and strong content, working only with partners who set the standards of the industry rather than follow them. Our partnership with Endorphina represents a strategic enhancement of our portfolio and another step towards a product where every game combines distinctive design, well-crafted mathematics, and a high level of execution. Strong partners create strong products,” said Milena Konstantinova, Head of Casino at Spelet.lv.
By focusing on comprehensive online leisure entertainment, modern new casino games and sports betting, Spelet.lv has already established itself as a serious player and a significant competitor to other Latvian online casinos, with the brand now able to add exceptional Endorphina games like 3 Witch Pots, Hell Hot 100 and Joker Stoker to their offering.
With this partnership, Endorphina completely strengthens its position in Latvia, setting a solid foundation for future growth while continuing to provide engaging and innovative gaming experiences to players across the market.
The post Endorphina Confirms Spelet.lv Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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