Industry News
Parimatch Partners With Collision From Home

CEO Sergey Portnov to speak at event described as “The Olympics of tech”
Parimatch, the international betting brand which delivers seamless entertainment powered by technology and innovation announces a partnership with Collision from Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry.
As part of the partnership, Parimatch’s visionary CEO Sergey Portnov – who transformed Parimatch from a physical bookmaker into a cutting-edge tech and entertainment brand – will take to the virtual stage alongside some of the biggest brands in the tech world, including Microsoft, Spotify, Twitter, Google and WhatsApp.
Portnov’s talk will cover a range of topics including:
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How to successfully lead and drive technological change
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How courage and bravery were critical in Parimatch’s journey to become a tech leader
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How the synergy of technology, business and sport has led to Parimatch’s success
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How to attract top class tech talent
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How the COVID-19 crisis has shown that only those brands who harness the power of tech to adapt will survive
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The importance of corporate culture in a tech business
Sergey Portnov Said: “I am delighted to be speaking at Collision at Home, alongside some of the greatest leaders and brightest minds in the global tech industry. At Parimatch, we are driven by data-led technology and innovation so that we can deploy the latest tech solutions in the global gaming and entertainment industry. We value experimentation, continuous improvement and agility above all else, which means we are continually ahead of the curve – whether through our product offering, online platform, or by entering developing markets. I look forward to sharing my insights and experience with Collision at Home attendees.
“Parimatch is an exciting place to be right now. We dream big, take risks and achieve great results. We are committed to the development of our people and providing high achievers opportunities to grow professionally. Like what you hear? Come and join us and you can be part of the Parimatch vision to deliver new and unparalleled entertainment experiences for our customers.”
Created by the same minds behind Web Summit, Collision is the USA’s fastest growing tech conference, often referred to as the “Olympics of tech”. The 2020 conference will take place between June 23-25. Due to the COVID-19 pandemic, the event has been moved online, where 30,000 attendees will be informed and inspired by 100 hours of content over the three days.
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Industry News
MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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