Industry News
Parimatch Partners With Collision From Home
CEO Sergey Portnov to speak at event described as “The Olympics of tech”
Parimatch, the international betting brand which delivers seamless entertainment powered by technology and innovation announces a partnership with Collision from Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry.
As part of the partnership, Parimatch’s visionary CEO Sergey Portnov – who transformed Parimatch from a physical bookmaker into a cutting-edge tech and entertainment brand – will take to the virtual stage alongside some of the biggest brands in the tech world, including Microsoft, Spotify, Twitter, Google and WhatsApp.
Portnov’s talk will cover a range of topics including:
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How to successfully lead and drive technological change
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How courage and bravery were critical in Parimatch’s journey to become a tech leader
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How the synergy of technology, business and sport has led to Parimatch’s success
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How to attract top class tech talent
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How the COVID-19 crisis has shown that only those brands who harness the power of tech to adapt will survive
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The importance of corporate culture in a tech business
Sergey Portnov Said: “I am delighted to be speaking at Collision at Home, alongside some of the greatest leaders and brightest minds in the global tech industry. At Parimatch, we are driven by data-led technology and innovation so that we can deploy the latest tech solutions in the global gaming and entertainment industry. We value experimentation, continuous improvement and agility above all else, which means we are continually ahead of the curve – whether through our product offering, online platform, or by entering developing markets. I look forward to sharing my insights and experience with Collision at Home attendees.
“Parimatch is an exciting place to be right now. We dream big, take risks and achieve great results. We are committed to the development of our people and providing high achievers opportunities to grow professionally. Like what you hear? Come and join us and you can be part of the Parimatch vision to deliver new and unparalleled entertainment experiences for our customers.”
Created by the same minds behind Web Summit, Collision is the USA’s fastest growing tech conference, often referred to as the “Olympics of tech”. The 2020 conference will take place between June 23-25. Due to the COVID-19 pandemic, the event has been moved online, where 30,000 attendees will be informed and inspired by 100 hours of content over the three days.
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appointments
Behind The Gloves forms Advisory Board to scale beyond event activations
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
LuckyCasino launches in Spain as LCKY Group expands B2C footprint
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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