eSports
BEYOND EPIC Presents MegaFon as “The Fastest Partner”
Russian mobile operator MegaFon support for esports tournament from Beyond The Summit and ESforce Holding: branding of the media space and the contest “Cosplay without overpayments”.
MegaFon became a partner of the international Dota 2 tournament BEYOND EPIC with $250.000 prize pool. The company has the unique status: “The Fastest Partner of BEYOND EPIC”. The tournament will be held from June 15 to 28. It will be held by the largest esports holding in Russia and Eastern Europe, ESforce Holding, together with the Beyond The Summit, North American Studio.
MegaFon will provide extensive support for the esports tournament’s integration into the media space (support will take place on the RuHub Studio channels on Twitch, in the RuHub and EPICENTER social networks), as well as an interactive section “Cosplay without overpayments”.
In addition to large-scale integration into the media space of the tournament, MegaFon will hold a competition “Cosplay without overpayments”, emphasizing the main idea and name of the operator’s new tariff line — #BezPereplat (#WithoutOverpayments in English). Fans of the game will be able to show how a creative approach allows you to recreate your favorite character at no great cost. Photos of contestants from all over Russia will be broadcast in RuHub Studio, during which the Studio’s star commentators will choose the finalists. The winner will be determined by a multi-thousand audience of BEYOND EPIC on the final day of the tournament in a Twitch chat. The contestant with the highest number of votes will receive the main prize — iPhone 11 Pro.
Ekaterina Goncharova, Head of Internet Marketing, MegaFon:”We are happy to open up new digital opportunities for our important audience — esports, who value technology and communication quality. Continuing our immersion in the world of esports, in which MegaFon was one of the pioneer brands, we strive to create spectacular moments for fans and surprise them with interesting activities-all this is waiting for the audience of BEYOND EPIC. Earlier, our company and ESforce Holding successfully held the MegaFon Winter Clash international tournament, organized a unique 5G esports tournament, and implemented the first multi-channel esports campaign in Russia — “Esports starts with you”. The project, which helped the brand build effective communication with the esports audience, was awarded a bronze award at the Effie Russia Awards 2019 and a gold at the MarSpo Awards 2019.”
Sergey Barkhudaryan, Commercial Director, ESforce Holding:”The esports community is very demanding about Internet speed and quality of communication, which is why MegaFon’s involvement in esports is so valuable. Our joint projects have already found a response in the hearts of esports fans and received prestigious awards from the expert community. We are excited to be writing a new collaborative chapter in the digital world of BEYOND EPIC!”
Beyond EPIC will be held in two divisions: Europe/CIS and China, with a total prize pool of $250,000. Ninjas in Pyjamas, Team Unique, Virtus.pro, OG, PSG.LGD, Vici Gaming, Royal Never Give Up and other famous teams will compete for the title of champion. The group stage for teams from Europe and the CIS will be held from 15 to 24 June, while teams from China will play from 21 to 25 June. The playoffs for teams from Europe and the CIS will be held from June 25 to 28, during which the prize pool of $200 thousand will be drawn. The Chinese division will compete for the championship from June 26 to 28, sharing $50 thousand of the prize pool.
The ESforce Holding tournament operator Epic Esports Events, known for its flagship EPICENTER tournaments, and RuHub Studio, whose Dota 2 broadcasts in 2019 became the most viewed worldwide, are responsible for organizing and broadcasting the tournament in Russian. The joint C Beyond the Summit tournament with the support of MegaFon is designed to combine the experience of three outstanding esports companies and present the audience with bright confrontations of the best teams of the CIS, Europe, and China.
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eSports
Esports World Cup 2026 opens in Paris with $75m prize pool
Seven-week event runs through August 23 with 2,000 players, 200 clubs and 25 tournaments across 24 games at Paris Expo Porte de Versailles.
The Esports Foundation has opened the Esports World Cup 2026 in Paris, marking the first international edition of the event. The tournament runs through August 23 at Paris Expo Porte de Versailles and will feature more than 2,000 players and 200 esports Clubs from over 100 countries competing across 25 tournaments in 24 games for a $75 million prize pool.
Organisers said the Paris finals follow the largest “Road to EWC” qualification programme to date, with more than 1.5 million players participating across 330 qualifying events spanning tournaments, publisher leagues and international circuits.
The opening press conference took place at the Hôtel de Ville with opening remarks by Emmanuel Grégoire, the Mayor of the City of Paris.
Ralf Reichert, CEO of the Esports Foundation, said: “Competitive gaming has always had great players, great games and unforgettable champions. The Esports World Cup brings them together in one defining annual stage. For seven weeks in Paris, every title crowns its own winner, but every result also contributes to a bigger race: the Club Championship. That is what makes EWC different. It rewards not only individual brilliance, but the depth, consistency and ambition of an entire Club.”
The Esports Foundation said Cristiano Ronaldo and Magnus Carlsen return as Esports World Cup Global Ambassadors. The event’s Club Championship will distribute $30 million of the overall prize pool, including $7 million for the winning Club, with Team Falcons aiming to defend its title after wins in 2024 and 2025.
On distribution, the organiser said EWC 2026 will be available in 160 countries via more than 100 broadcast and OTT partners, with more than 7,000 hours of live programming planned and coverage in over 40 languages. The Esports Foundation also said it expects up to 5,000 official co-streamers via its Creator Program, which it described as up 42% year-on-year.
The post Esports World Cup 2026 opens in Paris with $75m prize pool appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Astana
Astana to host IESF World Esports Championship 2027
IESF signs host agreement with Kazakhstan’s Ministry of Tourism and Sports and the Qazaq Cybersport Federation in Astana.
Astana has been confirmed as the host city for the IESF World Esports Championship 2027 (WEC27), following a host agreement signing ceremony involving the International Esports Federation (IESF), the Ministry of Tourism and Sports of the Republic of Kazakhstan, and the Qazaq Cybersport Federation.
IESF said the event is expected to draw participation across more than 150 IESF Member Federations through the qualifiers, with national teams competing via IESF-recognized national member structures.
“WEC27 will be more than a championship. It will be a global celebration of nations, athletes, and the future of esports,” said Vlad Marinescu, President of IESF. “For every player, there is no greater honor than competing under their national flag and officially representing their nation on the world stage. That is what makes the World Esports Championship so powerful and so unique. In 2027, Astana will welcome the world and proudly stand as the Esports Capital in the World of Esports, uniting our Member Federations, athletes, fans, and communities. Kazakhstan has shown remarkable vision, ambition, and commitment, and we are confident that WEC27 will deliver an unforgettable championship and a lasting legacy for the global esports family.”
Yerbol Myrzabosynov, Minister of Tourism and Sports of the Republic of Kazakhstan, said: “We are honored that the International Esports Federation has entrusted Kazakhstan with hosting the World Esports Championship 2027. This reflects the confidence in our country’s ability to deliver an event of the highest international standard. Hosting WEC27 reinforces our commitment to advancing esports and creating new opportunities for young people through sport, technology, education, and international cooperation. We look forward to welcoming the World of Esports to Astana and showcasing Kazakhstan as a destination capable of delivering world-class international events.”
Kuanyshbek Yessekeyev, Chairman of the Board of Trustees of the Qazaq Cybersport Federation, added: “We sincerely thank the International Esports Federation for the trust and confidence placed in Kazakhstan to host the World Esports Championship 2027. This is a historic milestone for our esports community and a testament to the progress we have achieved together with our partners. Alongside IESF, the Ministry of Tourism and Sports, and our national stakeholders, we are committed to delivering an outstanding championship for athletes, fans, and the World of Esports. WEC27 will inspire future generations, accelerate the growth of esports in Kazakhstan, and strengthen our country’s position as a leading esports and digital innovation hub.”
IESF said more details, including schedule, qualification pathway, venues, official titles, ticketing, and the event program, will be announced in the coming months via its official channels.
The post Astana to host IESF World Esports Championship 2027 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BLAST
BLAST opens New York HQ as 2025 revenue tops $133m on 40%+ growth
Esports and live events operator says it stayed profitable in 2025 and plans 15 arena events across 13 cities in 2026.
BLAST has opened a New York City headquarters in Brooklyn as the company reported record growth and profitability in 2025, including more than $133 million in revenue and over 40% year-over-year growth.
The new U.S. headquarters is located at 45 Main Street in Brooklyn within a shared 55,000-square-foot office space. BLAST said the hub will support partnerships, live events and commercial growth across North America as it expands its U.S. operations.
The North American push is being led by Chief Business Officer Leo Matlock, who has relocated to New York, alongside Steve Rossi, who joined earlier this year as SVP of Brand Partnerships. BLAST said its U.S. team has grown to eight full-time employees.
BLAST said it has staged seven tier-one esports events in North America over the past 16 months, across Austin, Fort Worth, Boston, Raleigh, Los Angeles and Salt Lake City. The company cited “more than $102 million” in economic impact from the 2025 BLAST.tv Austin Major alone, including more than $9 million in hotel expenditures. It also recently announced the Rocket League World Championship will return to Fort Worth in September 2026.
In 2025, BLAST said its broadcasts delivered more than 2 billion live views globally and 300 million hours watched, spanning live events in 22 cities worldwide. The company also said it distributes content via 29 broadcast partners, including SuperSport, France TV and RTBF, reaching audiences in more than 150 territories and 30+ languages.
“Competitive entertainment has become one of the fastest-growing sectors in global media because it combines community, technology and live experiences in entirely new ways,” said Robbie Douek, CEO of BLAST. “The next generation of fans want entertainment that feels participatory, social and global by default. That shift is creating enormous opportunities for brands, publishers, creators and host cities, and we believe BLAST is uniquely positioned to help lead that evolution after a landmark year in 2025.” BLAST said it plans to host 15 arena events across 13 cities and three continents in 2026.
The post BLAST opens New York HQ as 2025 revenue tops $133m on 40%+ growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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