Compliance Updates
Pinnacle re-launches in Sweden as fully licensed operator

Pinnacle has re-opened its Swedish site after a two-year absence in which it applied for a licence under the new regulatory regime.
The company received approval from the Swedish regulator in December 2019 but has waited for the right moment to launch. When Swedish football, the Allsvenskan, was given the green light to start this weekend, Pinnacle decided to open its doors once more with a full array of markets in time for the new season.
Pinnacle will offer a wide-range of sports and eSports betting in Sweden, covering all major sports and including Allsvenskan Women. Pinnacle is already a market leader in eSports betting and with Sweden being one of the biggest eSports markets in the world, there is significant room for growth. Before leaving the market in 2018 Pinnacle saw consistent double-digit annual growth in eSports betting in Sweden.
Pinnacle will bring its well-known high-volume, low-margin model to Swedes betting online. With an average margin of just 3.7% compared to an industry average of 7.2%, Pinnacle offers some of the best value and fairest pricing available. The company operates a responsible, fair and transparent model for customers, which is evidenced by the fact that the business has been granted a licence to operate in Sweden, which has one of the most stringent regulatory regimes globally.
Paris Smith, CEO of Pinnacle, said: ”This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years. The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”
Pinnacle believes the long-term economic impact of a well-regulated online betting regime in Sweden could be notable, with a significant increase in the volume of bets in the coming years.
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2025 Global Regulatory Awards
Vixio Announces the 2025 Recipient of the Compliance Lifetime Achievement Special Award

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Vixio, a leading provider of regulatory intelligence solutions, is delighted to announce that Wes Himes will receive the Compliance Lifetime Achievement Special Award at the 2025 Global Regulatory Awards. This prestigious honour recognises individuals whose exceptional contributions have advanced the culture of compliance and regulatory standards across the gambling industry.
Throughout his distinguished career, Wes has been at the forefront of shaping modern gambling regulation, from founding the Interactive Gaming, Gambling and Betting Association (iGGBA) in 2000 to serving as Executive Director of Standards and Innovation at the Betting and Gaming Council (BGC) and now as a Partner at Intrepid Partners. “I am truly humbled to be receiving this award… When I started in this industry 25 years ago, I had no idea how dynamic and exciting the sector would later become,” stated Wes Himes. Himes added: “It has been a privilege and a pleasure working with so many colleagues that I call friends, and I can not thank enough the operators and other stakeholders who have been so supportive of my work and career.”
As part of this announcement, Vixio has released a special episode of the Regulatory Radar Podcast. Vixio’s Chief Analyst, James Kilsby, sits down with Compliance Lifetime Achievement Special Award recipient Wes Himes to discuss his 25-year journey in the gambling sector, from navigating policy debates to building bridges between regulators, operators, and policymakers. Listeners will gain insight into how compliance has evolved into a cornerstone of sustainable growth and hear Wes’s perspective on the future of regulation and responsible gaming. A thoughtful and inspiring conversation with one of the most respected voices in the field, don’t miss this look back at a remarkable career and what lies ahead for the industry. To listen to the episode in full, please visit the Vixio website or follow the link here.
The post Vixio Announces the 2025 Recipient of the Compliance Lifetime Achievement Special Award appeared first on European Gaming Industry News.
BetterGambling
BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse

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BetterGambling, the UK’s independent gambling industry think tank, released its comprehensive Market Intelligence Report, indicating over 800 casino operators will be forced out of the UK market by 2027, the largest industry slump in British gambling history.
The study, authored by BetterGambling’s stable of former casino bosses and regulatory experts, projects a precipitous 30-40% drop in authorised operators as the 2026 regulatory landscape renders continued operation economically non-viable for the low-to-midsized players.
“We are witnessing the greatest scale of change since the Gambling Act 2005. Our analysis proves that this is not just market consolidation – it’s a structural realignment of an industry that today supports 2,262 licensed operators as of March 2024,” said Diana Tunsu, Reviewer at BetterGambling.
Key findings from the BetterGambling report include:
• 680-900 operators anticipated to exit the market by the end of 2027 (30-40% of the current market)
• New casino launches will drop by 60-70% relative to 2024 levels
• White-label operations will see a 45-55% closure rate as a result of shifts in platform economics
• Stand-alone casinos will see 40-50% market consolidation as a result of compliance barriers
• Total first-year compliance investment of £800,000-2.8 million per operator.
The Compliance Investment Reality
BetterGambling’s in-depth analysis of operators reveals the true cash investment required for 2026 compliance. The regulatory fee alone will remove £100 million from the industry annually, and technology infrastructure upgrades will cost individual operators between £500,000 and £2 million.
“The economics are straightforward. Operators with GGY below £3 million per year are faced with a stark choice: spend significantly on compliance or consider strategic options including withdrawing from the market,” explained Diana Tunsu.
For more detailed analysis of the impact on different forms of casinos, see our in-depth UK Casino Reviews section.
White-Label Market Transformation
White-label casino businesses are recognized as being severely tested in this report, with 45-55% predicted to merge or close down. Of the estimated 350-450 current white-label businesses, BetterGambling predicts 200-300 will survive past 2027.
“White-label operators have a complex equation,” said the BetterGambling research team.
“They must navigate through the same compliance for independent operators when handling revenue-sharing arrangements with platform providers.”
The post BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse appeared first on European Gaming Industry News.
Compliance Updates
UKGC Introduces New Deposit Limit Rules

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The UK Gambling Commission (UKGC) is going to implement new deposit limit rules to help customers manage their spending.
Operators are currently required to offer tools so customers can easily set personal budgets for gambling at registration or when they first deposit money into their gambling account. To increase consumer empowerment the Commission is amending the rules to provide further consistency and clarity for customers when setting financial limits. These changes focus on how these limits are defined and communicated to customers.
From 30 June 2026 all online operators must provide customers with the opportunity to set a “deposit limit” which is based solely on the amount a customer pays into their account over a set duration. To avoid confusion, only this form of limit may be called a “deposit limit”.
In addition, gambling businesses will also be able to offer different limits, such as loss limits or limits where withdrawals are also taken into account.
The improvements to the rules are coming into effect in stages, and a key milestone is the set of previously announced changes which will come into effect on 31 October 2025 and require all gambling businesses to:
• prompt their customers to set a financial limit before they make their first deposit and make it easy for them to review and alter their limit
• remind consumers every six months to review their account and transaction information to help customers maintain control of their gambling spend
• offer financial limits using free text at an account level to help customers set meaningful limits
• provide financial limit setting facilities via a link on the homepage and deposit pages which are clearly visible and accessible, with the number of clicks to reach these facilities minimalised
• action all customer requests to decrease a financial limit immediately.
Helen Rhodes, Commission Director of Major Policy Projects, said: “Our work will help empower consumers to have greater awareness and control over their gambling. These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits, while still supporting gambling businesses to offer customer choice for different forms of limits.”
The post UKGC Introduces New Deposit Limit Rules appeared first on European Gaming Industry News.
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