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Majestic has Covid-19 lockdown to thank for re-inventing its online bingo offering

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Majestic Bingo, which has 16 clubs throughout Britain, has used the enforced suspension of its retail business due to the Covid-19 lockdown, to reinvent its online presence in a way in which managing director Mark Jepp, believes will enhance and build the brand.

Mark Jepp explained: “The lockdown has had a profound impact on the way in which we all approach our personal and our work lives. Among the negatives – and there are a huge number impacting the business, our staff, suppliers and of course our customers – it has also provided an opportunity to reflect and reset.

“For a long time, Majestic had existed with an online offering that was adequate but lacked the WOW! that our community associates with the brand. As a consequence, the senior team mapped out a vision of where we wanted to be and agreed that if we are going to do it, then do it properly, which meant being prepared to invest at a time when income is virtually non-existent and to only work with the right partner.”

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For Majestic, the right partner was found in the shape of Positively Distinct Media, a specialist bingo consultancy that shared the same passion for bingo and had the capabilities to transform the online offering to be one of the best in the industry.

Mark Jepp said: “Our online bingo offering was clearly not in line with our retail-led brand and player experience. We knew straight away that PDM were the right partner. They are as enthusiastic about bingo as we are and understand the business and the brand inside out.”

Moving from an everyday experience to one that really captures the Majestic personality has been key and references to ‘brand’ punctuate the vision down to the terminology used, the tone of voice, the promotional mechanics, being true to the integrity of the Majestic bingo experience and translating the sense of trust that its bricks and mortar customers have into the online space.

The solution has been to build on the profile that Mark Jepp enjoys as a ‘hands-on’ managing director. “I’m always at one of our clubs and as a consequence the customers recognise me” he explained. “Our online presence will become our 17th club and I will be fronting the promotions and initiatives as the face of and personality of the Majestic brand.”

Aware of the warnings that online will simply serve to cannibalize bricks and mortar income, the Majestic MD argues that customers are already playing online and the real danger is that they are probably playing with a competitor. Rather than keep the two verticals separate, the strategy is to embrace their coming together, with the official online launch expected to take place in the clubs when bingo is permitted to open its doors.

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“The aim is to launch in time for the summer reopening and rather than be slightly awkward or shy about the new arrival really be loud and proud of our new, vibrant online presence. We are currently examining how we can bring the two together with customers being able to participate in the retail experience from their own homes. Our online initiative has energised the team, energised the brand and I’m sure it will energise the Majestic community of players both existing and new.”

 

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Stakelogic Live Casino Launches in Switzerland with 7melons.ch Deal

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Industry-leading content provider makes Swiss live casino debut with 7melons.ch

Swiss live casino enthusiasts will get their first taste of Stakelogic Live’s casino content thanks to an exciting new partnership with 7melons.ch.

Players at 7melons.ch will have full access to Stakelogic Live’s innovative live casino portfolio, which includes groundbreaking titles like Blackjack and Super Stake Blackjack and different Roulette types.

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Stakelogic’s live casino output sets a gold standard within the industry. Games are broadcast live from purpose-built studios in Malta and the Netherlands using cutting-edge, high-definition streaming technology, ensuring a unique and immersive experience for players.

The developer already has a strong presence in Switzerland, with its slot selection enjoyed by players at several top casinos. This new strategic partnership with 7melons.ch, a hugely respected casino in the country, will allow it to introduce its live casino offering and cement its position as a must-have developer.

Neil Tanti, Senior Sales Manager at Stakelogic, said: Swiss players have always loved our slot content, and we decided now was the perfect time to introduce our live casino games to the country. 7melons.ch is renowned for its player-centric approach and brilliant platform, which makes it the ideal partner to work alongside for our live casino debut.

Players in Switzerland demand the best from their online casino experience, and our industry-leading software and creative approach to live casinos will fulfill this need.

Gerald Fineder, Head of Online Gaming at 7melons.ch, said: We have long been admirers of Stakelogic’s live casino output, and we can not wait to introduce it to our players. Live casino is a huge vertical for us, and we strive to offer our players the best of the best. Working alongside partners like Stakelogic Live, ensures we achieve this.

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The post Stakelogic Live Casino Launches in Switzerland with 7melons.ch Deal appeared first on European Gaming Industry News.

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Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

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Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

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The post Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach appeared first on European Gaming Industry News.

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Wizard Games brings back unique pay-as-you-see mechanics in Digipays

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NeoGames S.A subsidiary Wizard Games has brought back its fan-favourite visible payout mechanics where combinations of digits are awarded, in the latest release Digipays.

The 3×3 slot offers extremely basic payout mechanics, with no paying symbols on the reels apart from blank diamonds or numbers. Two consecutive digits on the same payline will award the number that it reflects. For example, if the numbers 0 and 1 land on the last two reels, players will win 1x. If 1 lands on the first column, followed by two 0s, they will win 100x.

Digipays offers a respin feature if the golden coin lands on the third reel. This awards three respins, where any number landing becomes sticky for the duration. Wins are awarded after every respin, without the count resetting.

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In addition, players can boost their chance of triggering the respins via an increased stake feature. The title is the latest by Wizard Games to use this unique and popular mechanics, following high-performing Teddy’s Tavern and Bier Haus Riches.

Megan Easey, Director of Operations at Wizard Games, said: “This visible digits combination pay mechanics has proven to be a firm favourite with players, with its incredibly easy to understand payouts ensuring that every spin triggers excitement.

“With our respins mode offering significant chances of big wins on all three reels, we’re confident that Digipays will be another bold, popular addition to our slot offering.”

The post Wizard Games brings back unique pay-as-you-see mechanics in Digipays appeared first on European Gaming Industry News.

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