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BetGames.TV inks deal with betting solutions provider UltraPlay

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Entire suite of live games will be available to company’s B2C clients

BetGames.TV, the leading live dealer betting games supplier, has signed a content deal with advanced betting solutions provider UltraPlay.

Games including Baccarat, Wheel of Fortune, and BetGames.TV’s innovative twist on Texas Hold’em poker, 6+ Poker, will soon be available to UltraPlay’s B2C clients, which include BUFF.bet, Betjoe and Elit Bet.

The advanced betting solutions provider has gone from strength-to-strength in 2020, recording a 500% turnover in eSports growth since March 2020, as well as greatly expanding its casino offering to include 4000 games from 40 leading casino providers.

Commenting on the deal, Richard Hogg, CCO at BetGames.TV said: “We’re delighted to have partnered with UltraPlay and look forward to our live betting games reaching an even greater audience than ever before.

“Our aim is to deliver a cutting-edge product that attracts high engagement rates and is a thrill for players and a success for operators, and we can’t wait to see what UltraPlay’s B2C clients make of them.”

Mario Ovcharov, CEO of UltraPlay, added: “BetGames.TV’s innovative live betting catalogue has rightfully earned a name for itself as one the industry’s most engaging betting propositions.

“We look forward to offering BetGames.TV’s products to our clients as well as a long and successful relationship together for many years to come.”

BetGamesTV’s award-winning offering can be integrated seamlessly and delivers a uniquely immersive betting experience. Its latest deal with UltraPlay follows in the footsteps of major agreements signed with platform providers Amelco and SBTech in April.

Dedicated to constantly developing and improving its games, BetGames.TV earned the highly acclaimed ‘Rising Star in Casino Innovation’ at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.

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Behind The Gloves forms Advisory Board to scale beyond event activations

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Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyCasino launches in Spain as LCKY Group expands B2C footprint

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LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

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Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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