Having already serviced 10 big-brand industry clients since 2024, Nicholas Brown and Aiste Garneviciene announce official launch

PRace, a new disruptor marketing agency focused exclusively on the B2B gambling industry, has today announced its official launch – bringing a transformative, data-driven approach to lead generation and sales.

PRace aims to revolutionise how B2B marketing is delivered by offering the first truly comprehensive and integrated service, with a core specialisation in data-driven lead generation and the creation of end-to-end sales funnels.

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Leveraging deep industry expertise, PRace has already grown to a 15-person team of industry experts since its inception.

PRace’s approach fills a significant gap in B2B marketing left by its traditional competitor agencies, offering a serious competitive advantage for both PRace and its clients.

The agency was founded under the radar in 2024 by industry experts Nicholas Brown, formerly of Square in the Air, and Aiste Garneviciene, former COO of BetGames and SBC Leader of the Year 2020.

With Relax Gaming and Amelco as its founding clients, PRace now counts more than 10 top-tier industry brands in its portfolio – as well as approaching more than one million Euros in annual projected revenue.

Following today’s official launch announcement, the agency will be publicly announcing its leadership team in the coming weeks.

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Commenting on the launch, Nicholas Brown, Co-Founder of PRace, said: “Having been in marketing since the early 2010s –and being instrumental in building the success of Square in the Air, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene.

“The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads and sales.”

Co-Founder and CEO of PRace, Aiste Garneviciene, commented: “As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market – to driving qualified leads and sales.

“Each stage demands a different strategy and PRace is the first agency that can deliver that. We’re bringing a fresh perspective, deep industry expertise and a proven methodology that’s already serviced 10 top-tier clients. If you’re ready to make marketing your biggest growth engine – get in touch!”

CopyBet has joined the International Betting Integrity Association (IBIA), increasing its integrity monitoring coverage in the UK and globally, covering current and future markets. The collaboration will enable integrity data from CopyBet’s online betting platform to be shared with IBIA’s global monitoring network, which includes over 80 companies and 140 sports betting brands monitoring over $300bn per annum in betting turnover.

Anton Ivanov, Business Development Director, CopyBet UK, said: “Responsible gambling, and looking after our customers, is part of our core values at CopyBet, and joining the International Betting Integrity Association will enable us to continue providing safe gambling conditions for our players. We look forward to working with IBIA and support its mission of protecting the integrity of the industry.”

Khalid Ali, CEO of IBIA, said: “IBIA is pleased to welcome CopyBet as our newest member to our growing association. This partnership strengthens our global monitoring network and reinforces our shared commitment to protecting the integrity of sport and regulated betting markets. We look forward to working closely with CopyBet to detect and deter betting-related corruption and to protect the integrity of the markets offered to consumers.”

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CopyBet operates under the UK Gambling Commission Licence and Class B bookmaker’s licence in Cyprus, and is a unique bookmaker that allows customers to copy the bets of top tipsters alongside a traditional Sportsbook. CopyBet is the Official Front of Shirt Partner of Queens Park Rangers Football Club in the EFL Championship, as well as AEK Larnaca, PΑC Omonia 29M, Enosis Neon Paralimni, and Aris Limassol in the Cyprus First Division.

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing.

IBIA’s global monitoring and alert network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. Additional functionality was added in 2024, with that technological upgrade enhancing the association’s ability to detect and report suspicious activity on its members’ betting markets.

Wazdan, the leading gain-focused developer, has unveiled a sizzling selection of titles posing as the perfect match for the upcoming summer season.

Exciting additions to the beloved Coins™ series, along with the highly anticipated Sizzling Eggs™: Grand Gold Edition, are some of the showstoppers that have led to an already fruitful 2025 for Wazdan. With six new releases now on the horizon, the supplier is poised to provide even more inspired gameplay experiences for its operator partners and players.

Nostalgic charm meets lavish bonus play in Hot Slot™: 777 Hold the Jackpot™ (May 15^th) whilst 30 Coins: Grand Gold Edition (May 28^th) captures with a host of new cluster collector mechanics, and a Grand Jackpot boasting an elevated 2,500x the player’s bet.

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Following the renowned success of both series, Sizzling Eggs™: Grand Platinum Edition (June 26^th) and 36 Coins™: Grand Gold Edition (July 1^st) take both game families to impressive new heights.

Continuing its inclusive approach, Hot Slot™: 777 Platinum Crown (July 10^th) and Eggs of Fortune (August 7^th) then promise appeal to players in favour of both retro and more advanced gameplay, with meticulous developments to previous instant classics.

With six new releases over the space of just four months, the move sees Wazdan continue to maintain its engagement-led philosophy of creating customised player experiences through solutions proven to deliver results.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Our Hot Slot™ and Coins™ collection epitomise what we are all about here at Wazdan, producing engaging, customisable and rewarding iGaming content.

“We are confident it will bring elevated entertainment to players and sustainable growth for our partners as we continue to push the boundaries of what’s possible within the industry.”

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