Connect with us

Latest News

A new report from the casino guide Casino.se: How the new gaming law has affected the Swedish gaming industry

Published

on

Reading Time: 3 minutes

 

A new report from the casino guide Casino.se highlights how the Swedish gaming industry has been affected since January 2019, when the government introduced a licensing market for gambling. The report reveals, among other things, that about 50,000 Swedes have used the self-shutdown service spelpaus.se, as well as a dramatic reduction in visitor traffic to the Swedish licensed companies. In addition, criticism is directed at the government’s recent legislative proposals with additional gaming regulations, which, according to the report, risk driving players to unregulated international gambling sites.

Casino.se, Sweden’s leading casino guide, today presents a new report on how the new gambling law from January 2019 has affected the Swedish gaming market and its players. The report, prepared by Casino.se together with the owner company XLMedia, highlights, among other things, changes in consumers’ gaming patterns, government revenues and expenses, as well as the growth of the private industry players, which are today part of Sweden’s regulated gaming market. The report also analyzes the future of the industry, as well as the risks associated with the government’s recent legislative proposals on lower maximum limits for deposits and bonuses, with the primary aim of countering gambling abuse during the corona crisis.

The new gambling law

The new Gaming Act from January 1, 2019, meant that Sweden was granted a licensing market for gambling, with the aim of excluding all the actors that are non-licensed and don’t pay tax in Sweden. According to Spelinspektionen, 98 companies today have active gaming licenses, where of as many as 71 are online. Among other things, the law requires that the companies on their site, clearly offer players three main opportunities to limit their gambling, in the form of the measures spelpaus.se, game limits and self-testing. The companies that do not comply with the rules risk, among other things, having their license revoked for up to two years.

Of the three measures mentioned above, spelpaus.se, which enables self-suspension from virtually all gambling in Sweden, has meant the most important change. In March 2020, according to the Gaming Inspection, nearly 50,000 Swedes had registered on spelpaus.se, of which 76 percent were men and 24 percent were women.

The economic development of the gaming industry

During the third quarter of 2019, the new gaming law had a noticeably negative effect on the Swedish gaming market as a whole. The total return for online gaming operators with Swedish licenses was SEK 3.35 billion, according to statistics from the Gaming Inspectorate, which was a decrease of SEK 120 million compared to the second quarter and SEK 70 million compared to the first quarter of the same year. 2019 was a relatively weak year for the gaming industry, with a total turnover of SEK 24.79 billion, which was only a modest increase from the previous year.

Reduced visitor traffic

New statistics from Casino.se and Google Trends reveal that several of the Swedish licensed gaming companies had significantly less visitor traffic to their sites in 2019 than in previous years. All in all, however, the Swedish licensed companies have so far been mostly satisfied with the development since the new law came into force.

“By having a regulated market, long-term sustainability and industry profits are secured. It benefits both consumers and operators,” says Stuart Simms, CEO of XLMedia, which runs Casino.se.

New bill risks driving players towards the unregulated gaming market

However, a cloud of concern has flared up now in May. It concerns the government’s new bill to introduce a maximum deposit limit of SEK 5,000 a week and a bonus ceiling of SEK 100 to limit gambling, especially during the corona crisis when many are sitting at home. The proposal has generated a massive protest storm from leading industry players, which has been noted in both international and Swedish press. One of the detractors is Gustaf Hoffstedt, Secretary General of the Industry Association for Online Games (BOS), who believes that these new regulations would counteract its purpose and harm the Swedish gaming industry.

“I react with surprise and consternation. All of these regulations, which may have honest ambitions to strengthen consumer protection, drive players away from the licensed market, ”Hoffstedt said in the report.

To read the full report, please click here.

Powered by WPeMatico

Continue Reading
Advertisement

Atlaslive

Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil

Published

on

atlaslive-steps-in-as-direct-technology-partner-for-onabet-in-brazil

The B2B iGaming platform provider assumes the role of Onabet’s dedicated technology partner, taking on platform delivery and operational infrastructure in one of the world’s most dynamic regulated markets.

Atlaslive has entered into a direct partnership agreement with Onabet, a licensed Brazilian operator holding authorization from the Secretariat of Prizes and Betting (SPA/MF) to provide online gaming services across Brazil. Ranked among the top 10 operators in the country by gross gaming revenue, Onabet is one of the recognized names in Brazil’s fast-growing regulated betting industry. Under this agreement, Atlaslive assumes the role of Onabet’s dedicated technology partner—delivering platform infrastructure and continuous operational support.

Having generated an estimated $5.96 billion in gambling revenue during its inaugural year of regulation, Brazil’s iGaming market now ranks among the five largest globally. Onabet holds a federal licence under the regulatory framework introduced by Law 14.790/2023, with authorization to offer both sports-themed betting and online gaming products to players across the country.

Working under a direct partnership structure allows both organizations to achieve tighter alignment on product roadmap, accelerated deployment timelines, and unified accountability for platform uptime and performance. Onabet gains tighter coordination with the engineering and product teams building the technology they rely on daily, while Atlaslive advances its strategic focus on direct operator relationships—an approach that drives deeper technical integration and more sustainable outcomes in demanding regulated environments.

“When you work directly with the team that builds your platform, everything accelerates—from feature delivery to issue resolution. That’s the model we believe in, and we’re glad Onabet shares that vision,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “Brazil is one of the most demanding regulated markets in the world. Earning the trust of a licensed operator here is something we take seriously.”

Hugo Baungartner, Institutional Director at Grupo Esportes Gaming Brasil, added: “The Brazilian regulated market requires increasingly robust, scalable operations that are aligned with local dynamics. This partnership helps strengthen our technological capabilities and supports the continuous evolution of the experience delivered by Onabet.”

Atlaslive is a B2B iGaming technology company that develops a proprietary platform engineered for sportsbook and casino operations. Its business model centers on sustained operator partnerships, product-driven development, and comprehensive platform delivery.

The post Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event

Published

on

wazdan-debuts-“score-the-jackpot”-initiative-in-run-up-to-major-global-sporting-event

Wazdan, a prominent innovator in game development, has unveiled its latest initiative, the Score the Jackpot campaign, offering operators a comprehensive promotional toolkit designed to tap into the excitement surrounding this summer’s football fever.

With the motto “Our Goal – Your Gain,” the campaign integrates four unique Wazdan games into a football-themed concept, enabling operators to craft engaging seasonal promotions around a balanced selection of captivating titles.

The Score the Jackpot campaign includes Mighty Wild™: Gorilla, Cash Grotto™, 16 Coins™ x5000, and Fisherman’s Luck™. Each game has been carefully chosen to complement the wider promotion, creating a cohesive and dynamic gaming experience.

Mighty Wild™: Gorilla delivers action-packed, bonus-rich gameplay as part of one of Wazdan’s flagship series. Cash Grotto™ offers a visually distinct design and innovative mechanics, adding diversity to the mix. The ever-popular 16 Coins™ x5000 strengthens the lineup as a standout title from the Coins™ collection, while Fisherman’s Luck™ adds a breezy, summer-themed vibe that aligns perfectly with the campaign’s seasonal focus.

Rather than spotlighting individual game launches, Score the Jackpot aims to assist operators in building unified, football-centric promotions. By offering a pre-assembled collection of games, the campaign provides a structured foundation for summer marketing efforts while underscoring Wazdan’s dedication to flexible and results-oriented promotional solutions.

Accompanied by the tagline “Don’t drop the ball this summer,” the initiative highlights Wazdan’s strategy of combining strong gaming content with strategic seasonal engagement. This approach enables operators to capture players’ interest during one of the most celebrated sporting seasons of the year.

Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Score the Jackpot has been crafted to help operators amplify player engagement during some of the year’s most iconic sporting moments, leveraging a football-inspired, plug-and-play campaign concept.”

He further added: “Each game in the package offers something unique, empowering operators to design diverse promotions that revolve around entertainment, variety, and timely seasonal themes.”

The post Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

BetCentury

The Mill Adventure grows Swedish market presence thanks to BetCentury

Published

on

the-mill-adventure-grows-swedish-market-presence-thanks-to-betcentury

The Mill Adventure has launched FunkySpins.com in Sweden, marking the debut brand for BetCentury, an operator group founded by former Kindred CEO Henrik Tjärnström.

The company said the launch is the first in a series of casino brand roll-outs planned through its collaboration with BetCentury. The Mill Adventure is providing a turnkey platform that includes AI-driven SmartLobbies, personalisation tools and real-time business intelligence.

The Mill Adventure said its platform is fully compliant with Swedish regulatory requirements, including responsible gambling frameworks and alignment with Spelinspektionen standards.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Launching FunkySpins with BetCentury further strengthens our position in Sweden and highlights the flexibility of our platform in highly regulated markets.

“Our turnkey solution enables partners to move quickly from concept to launch, combining advanced personalisation, automated lobby management and real-time data insight within a fully compliant framework.”

Henrik Tjärnström, Co-founder at BetCentury, said: “Going live with FunkySpins through The Mill Adventure’s robust platform gives us the strong technological foundation we need to bring our vision to market effectively.

“Their platform allows us to move fast, continuously refine the player experience and scale with confidence in a competitive, regulated environment.”

The post The Mill Adventure grows Swedish market presence thanks to BetCentury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania