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AppLovin to Acquire Machine Zone to Expand Leadership Position in Mobile Gaming

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Combined entity brings strong game franchises and game technologies to players and developers around the world

AppLovin, a mobile games company that fuels many of the world’s most popular mobile games through its game studios and marketing technology, today announced it has agreed to acquire Machine Zone, best known as the developer of top-grossing mobile games including Game of War: Fire AgeMobile Strike and Final Fantasy XV: A New Empire. Terms of the acquisition are subject to approvals and were not disclosed.

 

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AppLovin will combine talent, games and technologies with Machine Zone to bring new immersive mobile games to the market while continuing to help game developers successfully market and monetize their games. Collaboration will begin now and will eventually include AppLovin moving its headquarters a mile away to the Machine Zone office in Palo Alto.

“We have been impressed with Machine Zone’s masterful storylines and strong community of engaged players and have seen first hand the depth of their talented team,” said Adam Foroughi, Chief Executive Officer and Co-Founder of AppLovin. “Machine Zone has amassed an enormous following for their games, and we are excited to bring together our two creative brands and market leading technology platforms to continue to entertain their millions of fans around the world.”

Machine Zone, the mobile gaming platform that pioneered bringing the free-to-play, massively multiplayer online (MMO) game genre to mobile, has a track record of delivering some of the world’s most successful mobile games. Machine Zone leverages its proprietary real-time engagement (RTE) engine to serve its diverse community of mobile gamers with highly engaging experiences.

“Machine Zone connects millions of people across the globe, providing them with a compelling gaming experience and engaged community,” said Kristen Dumont, Chief Executive Officer of Machine Zone. “Combining our expertise and unmatched success in midcore games with AppLovin’s impressively successful portfolio of casual games and leading mobile marketing platform is a win-win for both of our companies and will create an unmatched experience for players worldwide.”

The acquisition of Machine Zone represents a significant step forward for AppLovin as it continues to execute on its mission of being the leading mobile gaming company. AppLovin also recently announced a strategic investment in Redemption Games, which joined AppLovin’s global mobile gaming ecosystem of partner studios that includes PeopleFun, Belka Games, Clipwire Games, Firecraft Studios and Geewa, as well as its in-house studio, Lion Studios.

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LionTree Advisors served as the exclusive financial advisor and Fenwick & West, LLP as the legal advisor for AppLovin.

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AskGamblers Surpasses 700,000 Registered Members

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AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.

The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.

Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.

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Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”

The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.

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Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision

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Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the company’s business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.

“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,” said Irina Rusimova.

“We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.

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“We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide.”

As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the “tumbling reels” mechanic, vibrant characters and exciting features.

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BetBlocker Launches Italian Version of its App

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BetBlocker has launched the Italian version of its app.

“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.

“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.

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“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”

The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.

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