Industry News
Virtual bike races as hard as Tour de France, says expert

- Virtual cycle races take place of cancelled road races
- Big names like Chris Froome have been taking part
- Cycling data expert says virtual races are proving to be just as hard as the real thing
Virtual cycle racing is proving to be just as hard as road races such as the Tour de France, according to professional riders and a leading sports data analyst.
Races on virtual platforms such as Zwift and ROUVY have filled the void left by the cancellation of professional road races over the past few weeks, with big-name riders like Chris Froome and Olympic champion Greg Van Avermaet taking part in events such as the Digital Swiss 5, the Zwift Tour for All and the Team INEOS eRace on Zwift.
Together with a panel of cycling experts from bonusfinder.com, professional cycling coach and data scientist Philipp Diegner – who regularly analyses UCI WorldTour races – has assessed the publicly available performance data from more than 200 efforts made by pro riders in recent virtual races.
Although virtual races are up to six times shorter than road races, Diegner said they have proved to be just as difficult as road races and have caught some professionals off guard. ”The racing is short and particularly intense,” he explained. “It is 45-90 minutes of racing instead of 3-6 hours. The consequence for the riders is that there is no opportunity to save energy like they have in road races, so they have to make prolonged, all-out efforts that push them to their physical limit.
“Professionals are not necessarily used to this and it can be a shock to the system. Virtual racing is as hard as road racing; it is just that endurance is a more decisive factor in road racing, whereas virtual racing is one hour of pure, intense suffering.”
Pro rider Chris Hamilton, who rides for Team Sunweb, agreed with Diegner when he described one virtual race as “the hardest thing I have ever done”.
Diegner selected the following 10 performances as the most impressive he has seen in the professional virtual races to date.
Rider | Team | Race | Time | Speed (avg km/h) | Power (avg watts) | W/kg (avg) | Ride Info Source |
Chris Hamilton | Team Sunweb | Digital Swiss 5 Race 5 | 01:00:13 | 37.7 | 393 | 6.05 | Strava |
Filippo Ganna | Team INEOS | Digital Swiss 5 Race 2 | 00:55:17 | 48.7 | 463 | 5.51 | Strava |
James Piccoli | Israel Start-Up Nation | Zwift Tour for All Stage 3 | 01:41:56 | 42.7 | 335 | 5.2 | Zwift Companion |
Louis Meintjes | NTT Pro Cycling | Zwift Tour for All Stage 5 | 01:23:40 | 33.3 | 323 | 5.7 | Zwift Companion |
Stefan De Bod | NTT Pro Cycling | Zwift Tour for All Stage 5 | 01:23:49 | 33.3 | 357 | 5.4 | Zwift Companion |
Nicolas Roche | Team Sunweb | Digital Swiss 5 Race 3 | 01:12:11 | 27.9 | 391 | 5.51 | Strava |
Pello Bilbao | Bahrain – McLaren | Zwift Tour for All Stage 3 | 01:42:39 | 42.4 | 330 | 5.5 | Zwift Companion |
Rohan Dennis | Team INEOS | Team INEOS eRace on Zwift | 00:58:01 | 29.2 | 373 | 5.18 | Zwift Companion |
Tobias Ludvigsson | Groupama – FDJ | Digital Swiss 5 Race 4 | 00:48:00 | 46 | 428 | 5.63 | Strava |
Nicolas Roche | Team Sunweb | Digital Swiss 5 Race 3 | 00:54:17 | 29.4 | 397 | 5.59 | Strava
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Watts per kilogram is widely recognised as the most accurate barometer of effort in pro cycling. It takes the average power a rider produces over a set period of time and divides it by their weight in kilograms. The hardest road races require the winner to produce about 4/wkg over five hours. In virtual races, the winners have been nudging 6w/kg for between one hour and 1hr 45min.
Diegner said: “Chris Hamilton only finished fourth in race five of the Digital Swiss 5 but riding for one hour at 6.05w/kg is world class. He rode the last 12 minutes at 6.58w/kg, which would win him most WorldTour mountain stages.
“James Piccoli’s win on stage three of the Zwift Tour for All was a similarly amazing effort. He rode for one and a half hours at over 5w/kg and then kicked again and rode the last six minutes 25 seconds at 6.46w/kg. That’s unimaginable for amateur riders on Zwift.”
One lesson that emerged from the analysis was that the riders who are most successful on the road, such as Froome and 2019 Tour de France winner Egan Bernal, were not necessarily as effective in virtual races.
Diegner believes this was because successful road riders did not adjust to the nuances of virtual racing as well as others, but he expects them to start replicating their road success in virtual races with time and experience.
“Take Egan Bernal in the Team INEOS eRace on Zwift,” Diegner added. “He wasn’t competitive. That may be because he did not go all-out and was treating it as a training effort. But ultimately, once a rider with his capability gets used to the intensity, he will start winning like he does on the road.
“It is similar with sprints. Someone like [former three-time world champion] Peter Sagan might not get virtual racing right to begin with, but when he learns when and how to expend his power, he will start winning with the same regularity as on the road. Knowing when to start the sprint and how to reach max power in online races is a skill that has to be developed.”
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Gambling in the USA
Gaming Americas Weekly Roundup – September 8-15

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.
MGM Resorts International has announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month. Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer.
Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831). If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.
Partnerships
Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product. Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL and more. Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution.
Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, has announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies. AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. QCI’s platform is currently deployed in more than 350 casinos worldwide.
The post Gaming Americas Weekly Roundup – September 8-15 appeared first on European Gaming Industry News.
Industry News
MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
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