Industry News
United Remote take the Fast Track to player engagement
Rapidly-growing iGaming aggregator, United Remote, has selected Fast Track CRM (FT CRM) to drive player engagement across the platform.
United Remote is the aggregator of choice for a number of top-flight operators, with the company focus on ensuring that United Remote’s platform has content available for all strategic jurisdictions for operators seeking to expand their global footprint. With a new service model and rapid on-boarding, United Remote is proving to be instilling better technology, processes and disciplines while meeting the rigorous standards of operators seeking to deliver across multiple jurisdictions.
United Remote has gone through an intensive period of restructuring since industry-veteran Jeremy Fall was appointed CEO, and has undergone a period of unprecedented growth since Fall took the reins. United Remote’s resurgence under Fall has been amplified by the hiring of a crack team to push the iGaming platform’s performance and to focus on developing revenue from the company’s impressive base of assets.
Apart from putting a new management team in place, Fall has been instrumental in changing the service ethic at the company, bringing a fresh, new approach that puts customer experience and the customer journey at the centre of all United Remote’s activities. This has resulted in adapting the agreements the company previously had put in place, de-risking the entire enterprise, and focusing very particularly on customer protection, hence the choice to go with Fast Track CRM. United Remote will roll out FT CRM across their portfolio over the coming twelve months.
The tie-in with FT CRM is part of the on-going process to embrace innovation to deliver a sharper response and United Remote took the plunge on the software provider to streamline new integrations and provide operators more profitable real-time data. This is all part of upping United Remote’s service to the iGaming industry and ensuring that the B2B-channel is given priority.
FT CRM is the first CRM platform built specifically for iGaming and allows operators to automate real-time engagements with their players. The platform was first launched at ICE 2019 and has seen a high level of interest from operators globally over the last year.
Simon Lidzén, co-founder and CEO of FAST TRACK, said: “We are very excited to work with United Remote. They are fast-growing and ambitious, with some interesting ideas for player engagement. The flexibility that we are able to offer with FT CRM makes it a very good fit for a business with creative ideas. We are looking forward to a great long term partnership”.
Jeremy Fall, CEO of United Remote said: “We believe that in order to succeed in the future we need the right technology that enhances service and value for our customers. FT CRM is the solution we have been looking for to manage our player engagement. The platform’s impressive real-time capabilities are just what we need to support our player retention strategies as we continue to grow.”
For further information visit www.united-remote.com
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Industry News
Wazdan schedules three-stage Network Promotion campaign for summer
The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.
Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.
The promotion will use Wazdan’s Mystery Drop
and Mystery Multiplier
Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.
Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot
: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown
: Empire of Gold (6th August).
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.
“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”
The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
ICONIC21 launches Football Cup-branded casino games and debut network tournament
ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.
The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.
For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.
Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.
The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.
That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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