Asia
Aussie star Matthew Hayden joins the virtual gaming space
World-renowned online cricket gaming franchise World Cricket Championship (WCC) by Nextwave Multimedia now aims to bring you closer to actual cricket by roping in Matthew Hayden to lend his voice and expertise to the online cricket world as a commentator for its third edition, WCC3. Matthew Hayden will offer English commentary with his familiar banter bringing life into the virtual game. He will join Aakash Chopra who recently came on board as a Hindi commentator to cater to 110 million players.
This game will address all aspects of the real game on field including the weather conditions, the ground, the players, every good or dismissal shot and defense responses, all with detailed graphics diminishing the interface between reality and non-reality. The game caters to 2.5 million daily digital cricket players worldwide with maximum players from the USA, UK, UAE, Bangladesh, and Pakistan who will benefit from Mathew Hayden.
WCC3 comes with competitive multiplayer simulation of actual cricket, updated gameplay features like brand new controls, exciting animations, real-time motions of athletes and professional cricketers, advanced artificial intelligence along with the bilingual commentary feature with celebrity cricketers. Players can also come together to build grassroot communities, and cheer for the teams of their choice. Fans can also enjoy Mathew Hayden’s commentary if they only want to watch the game like any other esport.
On the collaboration, Matthew Hayden says, “Very excited to be a part of cricket as a digital commentator. The game gave me complete space to bring my own spin on the script creatively. I used variations and patterns in my voice to generate energy and bring the excitement of a live game to the audience, something that is only possible in this lockdown with a game like WCC 3.”
P R Rajendran, Co-Founder and CEO, Nextwave Multimedia and creator of WCC, says, “With no actual cricket being played currently, we hope to fill the gap with commentators like Matthew Hayden and Aakash Chopra to build familiarity and comfort on the game enabling people to come as close to actual cricket as possible.”
Online sports games have never been bigger, WCC franchise has witnessed a 20% surge in sessions and revenue, 25% increase in new users, and daily active users and over a 100% spike in in-app purchases in the game. The WCC franchise games are some of the topmost downloaded games according to the Annie App Report and have been listed by Google’s editor’s choice and Google’s best games.
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Absolute Sports Pvt.
Nazara’s Subsidiary Absolute Sports Enters Pickleball, Acquires Mumbai Franchise in Indian Pickleball League
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Absolute Sports Pvt. Ltd., a subsidiary of Nazara Technologies Limited and the parent company of Sportskeeda and Pro Football Network, has announced its entry into the fast-growing global sport of pickleball through the acquisition of the Mumbai franchise in the inaugural Indian Pickleball League.
The franchise rights agreement has been executed with PWR Indian League and Tour Private Limited, organizers of the league and strategically backed by The Times Group, one of India’s largest media conglomerates.
Pickleball is one of the world’s fastest-growing sports. Globally, the market is projected to expand from USD 1.5 billion in 2023 to USD 4.4 billion by 2033. In India, participation has surged 159% between 2019 and 2022, driven by increased adoption across sport, fitness, and community recreation centers. The launch of the Indian Pickleball League is expected to propel the sport into mainstream fan culture and open meaningful commercial opportunities across media, merchandising, and grassroots engagement.
With exclusive rights to the Mumbai territory, Absolute Sports will build and operate the team, including its digital identity, brand, website, social channels, athlete marketing, and fan engagement programs. The franchise strengthens Absolute Sports’ mission of bridging digital fandom with on-ground sporting experiences and aligns with its expansion strategy into high-growth sports ecosystems.
Ajay Pratap Singh, Director & CEO of Absolute Sports, said: “Our mission at Absolute Sports is simple, be where the fans are. Pickleball is no longer an emerging trend. It’s a global movement and is rapidly becoming a lifestyle and competitive sport in India. Securing the Mumbai franchise allows us to deeply engage with this growing community and leverage our expertise in content, storytelling, and fandom to build a team that the city can rally behind. This investment is perfectly aligned with our strategy of targeting high-engagement sports assets.”
Vineet Jain, Managing Director, The Times Group, said: “We are delighted to welcome Nazara as the owners of the Mumbai franchise in the Indian Pickleball League. Nazara has been a pioneer in gaming and digital sports entertainment, and their entry into IPBL is yet another signal of the exciting future of this sport. With their innovation-driven mindset and deep understanding of young India, we believe they will play a transformative role in shaping the league, inspiring fans, and building a strong and passionate pickleball community in Mumbai. Together, we look forward to taking the sport to new heights and creating a league that India will be proud of.”
With the Asia-Pacific region projected to be the fastest-growing pickleball market through 2029, this move positions Absolute Sports and by extension, Nazara Technologies — at the forefront of a new and rapidly scaling sports category.
The post Nazara’s Subsidiary Absolute Sports Enters Pickleball, Acquires Mumbai Franchise in Indian Pickleball League appeared first on European Gaming Industry News.
Asia
UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026
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UniPin, the leading digital entertainment and esports enabler across Asia, had launched the UniPin Campus Championship India, a large-scale interuniversity esports tournament designed to unite and empower student gamers through competition, collaboration and community building.
Running from October to December 2025, the championship will bring offline esports tournaments to eight major cities: Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Lucknow. Winners from each campus qualifier will advance to the Grand Finale in January 2026, where they will compete for national recognition and esports glory.
The championship officially kicked off in Pune (MIT Pune, Oct 30) and Mumbai (NMIMS Mumbai, Oct 31). Both campuses recorded overwhelming enthusiasm from students eager to represent their universities, demonstrating the growing momentum of esports within India’s student communities. Packed audiences, spirited support and competitive gameplay marked a strong opening for the multi-city series.
“The UniPin Campus Championship India underscores UniPin’s ongoing commitment to cultivating the next generation of esports talent while strengthening a culture of collaboration, discipline, and sportsmanship among young players. As India’s gaming ecosystem continues to grow, we are proud to provide a platform that empowers students to showcase their skills, connect with the community, and pursue their passion at a competitive level,” said Paras Gupta, Manager of Esports, Community & KOL at UniPin India.
Expansion Vision: 2026 and Beyond
Building on the momentum of this inaugural championship, UniPin India is preparing an even larger nationwide initiative for 2026, with plans to reach more than 50 universities across India. The expansion aims to elevate intercampus esports into a mainstream student activity by integrating workshops on esports careers, community networking and developer engagement — not only fostering competition, but also building pathways into the gaming and digital entertainment industry.
This upcoming expansion signals UniPin’s long-term investment in India’s esports ecosystem and strengthens its commitment to making esports accessible, structured and sustainable at the grassroots level.
“This expansion is not just about growing the tournament footprint. By 2026, we aim to reach every major campus so they can have a thriving esports community supported by the right infrastructure, education, and exposure,” Paras added.
Through the UniPin Campus Championship, UniPin reinforces its mission to accelerate the growth of esports and digital entertainment in Asia by creating inclusive opportunities for young players to connect, compete and thrive.
The post UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026 appeared first on European Gaming Industry News.
Asia
Kyrgyzstan Launches Unified State Lottery Infrastructure
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Kyrgyzstan is consolidating all private lottery operations into a single, state-controlled system as part of a national initiative to modernise the sector and align it with international standards. The project is being implemented by the Information Security Center in partnership with the state-owned enterprise Kyrgyzloto.
Under the new framework, all types of lottery draws in the country will be brought under state oversight. Authorities say the system will provide full transparency over financial flows, enable real-time monitoring of sales and payouts and protect citizens from unscrupulous operators.
The Lottery Information Processing Center will manage real-time data collection on ticket sales, draw results and prize pools. Financial and fiscal oversight will be conducted by the Ministry of Finance and the State Tax Service.
“Our task is to agree on the rules for conducting lotteries and to form a fund for targeted deductions. We intend to unify the draws and channel the proceeds into useful areas,” said Sherik Kasmaliev, director of Kyrgyzloto.
The post Kyrgyzstan Launches Unified State Lottery Infrastructure appeared first on European Gaming Industry News.
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