Latin America

Lead Generation Company Leadstar Media Launches First Website in Peru

Published

6 years ago

May 8, 2020

Reading Time: 2 minutes

Peru is next in line for Leadstar Media with the launch of their latest website. Their third and latest offering that caters to a Latin American audience, joins other products geared towards Brazil and Colombia. The focus remains on search engine optimization in the emerging market.

“We have seen success in previous products in Latin America and decided to expand further in the region. Like Brazil and Colombia, it’s yet another country where sports in general and football in particular, have a strong foothold in the community. It makes it an exciting prospect and I firmly believe we can replicate our success from other markets.” says Eskil Kvarnström, CEO Leadstar Media.

Peru is currently one of the largest gambling markets in Latin America. The region itself attracts significant interest from companies looking to diversify their portfolio from the competitive European market, which is a sign of the potential it possesses.

“Land-based gambling already has a strong presence in Peru. I’m confident that its online equivalent will overtake traditional outlets in the coming years. Several major operators already have foundations in the country and I see huge potential for our products in the market.” says Kvarnström.

The website itself, Miscasasdeapuestas.com/pe is hosted on a subdirectory of the root domain Miscasasdeapuestas.com. Geotargeting is important for SEO reasons and despite being in the same language as the Spanish version, there are distinct differences.

“Our first site in Spanish was Miscasasdeapuestas.com, aimed towards the European Spanish market. With the extension of that site into other Spanish speaking countries it is a challenge to differentiate and diversify from the original, says Kvarnström. “Despite being the same language, there are local differences like regulations and bookmakers, so we’ve found a good way to execute this expansion without simply reproducing content for existing products.”

Leadstar Media is currently developing versions of the site for other Spanish speaking countries in Latin America to launch later this year.

Brazil

Hunch cites 78% matchday retention for Super World Cup free-to-play suite

Published

8 hours ago

July 21, 2026

Wladimir P.

hunch-cites-78%-matchday-retention-for-super-world-cup-free-to-play-suite

Hunch says its World Cup free-to-play game suite delivered 78% “round-on-round” retention across active match days for Super Technologies’ Brazil-facing operation, following the launch of its “Passa A Bola” product in the market.

The supplier said performance was driven by “Pass the Ball”, localised as “Passa A Bola”, a collaborative game designed to encourage same-game accumulator participation by letting friends build bets together. The campaign in Brazil was promoted on TV under Super’s regional brand and supported by ambassadors including Cafu and Zinho. Hunch said Super distributed more than €4m in prizes to customers over the World Cup period.

“We aimed, as we always do, to give our customers reasons to continue to be Super with us. Hunch delivered, as we knew they would, creating differentiated experiences that helped new users experience the depth of our sports product, and critically, enjoy that experience with friends.”

Hunch also rolled out a football-themed Bingo title ahead of the tournament’s first kick-off. The company said the Bingo game engaged over 85% of active Super sports bettors during the World Cup, using a nine-event sheet of same-game accumulator or bet builder selections, with rewards linked to the number of completed lines.

Hunch operates across six regulated jurisdictions—Romania, Brazil, Poland, Belgium, Serbia, and Greece—within the Super ecosystem, offering four free-to-play formats: Bingo, Pass the Ball, Predictor, and Hotstreak. Managing Director Rob Egan said: “Major tournaments are unique in that bettors lean heavily towards entertainment that enhances the primary viewing experiences. We saw this engagement gap in our World Cup planning, and by delivering products like Passa A Bola, we have directly targeted the cross-section of social interaction and same-game multi demand.”

The post Hunch cites 78% matchday retention for Super World Cup free-to-play suite appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Hunch reports 78% matchday retention for Brazil World Cup free-to-play push

Published

8 hours ago

July 21, 2026

GamingAmericas.com

hunch-reports-78%-matchday-retention-for-brazil-world-cup-free-to-play-push

Hunch, the free-to-play games unit within the Super Technologies (Super) ecosystem, said on July 21, 2026 that its World Cup game suite delivered “unprecedented” matchday engagement and retention performance for Super’s Brazil-facing offering.

The company said performance was driven by the debut of “Pass the Ball,” localized as “Passa A Bola” for Brazil, a collaborative game designed to encourage same-game accumulator activity by allowing friends to build bets together and follow results as a group. Super marketed the product on TV in Brazil with ambassadors including Cafu and Zinho, according to the release.

Hunch said Super’s free-to-play network retention—defined as players returning “round-on-round”—reached 78% across active match days during the tournament period, with more than €4m in prizes distributed to Super customers over the World Cup.

“Brazil is one of the most competitive and dynamic markets in our sector right now, and we know we need to deliver unforgettable experiences to our customers at the biggest moment of the year: the World Cup,” said Mark Flood, General Manager of Brazil at Super Technologies. “We aimed, as we always do, to give our customers reasons to continue to be Super with us. Hunch delivered, as we knew they would, creating differentiated experiences that helped new users experience the depth of our sports product, and critically, enjoy that experience with friends.”

Hunch also said its Bingo title engaged over 85% of active Super sports bettors during the World Cup, with players using a nine-event same-game accumulator or bet builder sheet and earning rewards based on lines hit. The supplier said it currently operates across six regulated jurisdictions—Romania, Brazil, Poland, Belgium, Serbia, and Greece—under the Super umbrella, offering Bingo, Pass the Ball, Predictor, and Hotstreak, with product performance supported by direct integration and access to first-party player data.

The post Hunch reports 78% matchday retention for Brazil World Cup free-to-play push appeared first on Americas iGaming & Sports Betting News.

Latest News

Esportes Gaming Brasil lands three brand nominations at Reclame Aqui Awards 2026

Published

5 days ago

July 16, 2026

Wladimir P.

Esportes Gaming Brasil (EGB) says all three of its brands—Esportes da Sorte, Onabet and Lottu—have been shortlisted for the Reclame Aqui Awards 2026, a Brazilian awards programme focused on corporate reputation and customer relationships. The group announced the nominations on Thursday 16th July.

EGB said it is the first time the three brands have been nominated simultaneously. Esportes da Sorte is shortlisted in the Ultra Sports Betting Operators (Mega Operations) category, while Onabet and Lottu are in the Sports Betting Operators (Mega Operations) category.

“Receiving nominations for all three Group brands at the Reclame Aqui Awards for the first time is incredibly meaningful recognition of the work we carry out every day. More than simply an achievement, it reflects our consistent strategy of putting the customer at the centre of every decision by investing in technology, operational efficiency and personalised customer service to build long-term relationships based on trust,” said Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels at Esportes Gaming Brasil.

The company attributed the nominations to ongoing investment in customer service processes, technology integration, employee training and changes to the user journey across its brands. EGB also said it reduced average response time for human customer support from 30 minutes to two minutes.

Reclame Aqui Awards winners are decided by consumer voting, according to the company. Public voting for the 2026 edition is scheduled to run from 2 September to 5 November.

The post Esportes Gaming Brasil lands three brand nominations at Reclame Aqui Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.