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UltraPlay reports a record-breaking increase in eSports betting

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Advanced betting solutions provider UltraPlay has reported a record-breaking increase in the eSports betting volume and turnover after COVID-19 hit the sports sector.

The company has reported a 500% turnover growth since mid-March 2020 compared to an average yearly increase of 30% by the end of 2019. Bets’ growth, including the number of bets, reached 450% growth for the same period. There is a 22% increase in the number of bets per player daily, according to UltraPlay. The reported data is accumulated by the coverage of 34 eSports, 16 of them offered with live odds on the leading eSportsbooks powered by UltraPlay.

With traditional sports events canceled or postponed, eSports stepped up and offered many new opportunities for its fans and bettors. UltraPlay increased its CS:GO events by 15%, all offered with pre-match and live odds, while Dota 2 events’ coverage was increased by 20%. League of Legends continues to be offered with its previous number of events. By the end of 2019, LoL recorded a turnover increase of over 65%. The three main eSports titles continue to be responsible for 60% of the betting volume, but this percentage is gradually going down due to a recent spike in interest in sports simulators.

UltraPlay also reports another promising trend related to the games that simulate sports such as football, basketball, and hockey – FIFA, NBA2K, and NHL. Due to the gap in the sports bettors’ previous choices, there is an increase in FIFA’s and NBA2K’s percentage in the overall eSports betting turnover.

These titles are offered with an enormous amount of events by UltraPlay’s eSports trading department on a weekly basis. According to UltraPlay, FIFA breaks records compared with the period before COVID-19 with 1500 events weekly, 90% of which are offered in-play on the provider’s clients, where NBA2K comes with over 500 events, all of them offered with live odds. UltraPlay also offers more than 250 NHL events weekly, 70% of those going live. Overall, UltraPlay covers over 3500 events weekly, 90% of them with live odds.

Peter Ivanov, Head of Trading at UlraPlay commented: “We believe eSports could be the profitable alternative to many sportsbooks looking for a solution at the moment. And it won’t be a short-term solution; rather it will gain more power in the next following months and years. From the data we collected since mid-March, we are certain that the eSports potential will be further released.

He added: “Esports is the next generation of bettors’ way of entertainment and operators need to make this leap forward as soon as possible.”

UltraPlay has also announced an increased interest in their eSports betting solution ODDS.GG from many leading online operators now looking to expand into eSports. The multi-awarded product ODDS.GG has an easy-to-use infrastructure and integration process through its API key.

The B2B betting provider started offering eSports pre-match and live odds back in 2014, where the sector was less known and risky. For the past 6 years, the company has enhanced its offering to 34 titles, 16 of them covered with live odds. On a monthly basis, UltraPlay offers 6000+ events with pre-match odds as well as 5500+ events with live odds. The eSports punters can choose from more than 200 markets on most of the games.

 

About UltraPlay:

UltraPlay is a modern technology company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white-label, online casino and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

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Awards

Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers

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Slotsoo is proud to announce the winners of the Slotsoo Awards 2026, recognising the online casinos and game providers that have delivered the best player experiences over the past year. Now firmly established as an annual celebration of excellence, the awards continue to recognise the companies setting new standards for quality and innovation across the iGaming industry.

Spotlighting the Best Game Providers of 2026

Following last year’s successful debut, the Slotsoo Game Provider Awards returned for a second year to recognise the studios pushing online slots forward through original ideas, engaging gameplay, and consistently high-quality releases. This year’s winners are:

  • The Machine MVP – Pragmatic Play
  • Bonus Buyer – Eurasian Gaming
  • Volatility Virtuoso – 1spin4win
  • Jackpot Jumbo – Platipus Gaming
  • Symphony Spinner – Peter & Sons
  • Reel Renegade – TaDa Gaming
  • Promising Prodigy – EXCO Game Studio

Pragmatic Play retained the prestigious Machine MVP award for a second consecutive year, while every other category crowned a new winner, highlighting the emergence of fresh talent and new ideas among game providers.

Casino Awards Return for a Fourth Year

Since their debut in 2023, the Slotsoo Casino Awards have celebrated the operators raising the standard for online casino experiences. This year’s winners continue that tradition, earning recognition for excellence across bonuses, withdrawals, gamification, and overall quality. The seven winners for 2026 are:

  • The Gambling GOAT – Lunar Spins
  • The Bonus Buff – Go4Casino
  • The Loyalty Lord – Valhalla Wins
  • The Withdrawal Wizard – Taste Vegas
  • The Gamification Guru – Lucky Fuel
  • The Payout Professor – Stupid Casino
  • The Noisy Newcomer – Kudos Bet

While the Game Provider Awards saw several first-time winners, the Casino Awards reflected the continued strength of a few established operators. C24 Partners enjoyed a particularly successful year, with four awards going to brands from its portfolio, including the main trophy The Gambling GOAT.

Recognition That Goes Beyond Popularity

Unlike many industry awards, the Slotsoo Awards are not decided by public voting. Winners are selected by the Slotsoo team after evaluating casino operators and game providers throughout the year. Each nominee is assessed on factors such as player value and innovation.

This approach ensures that both established industry leaders and ambitious newcomers have an equal opportunity to be recognised. Whether it’s a casino redefining loyalty rewards or a game studio introducing fresh mechanics, the awards highlight companies that genuinely move the industry forward.

Other News from Slotsoo.com This Summer

The Slotsoo Awards weren’t the only milestone for the company this summer. In June, the team attended the HIPTHER Baltics & Nordics Gaming Conference in Tallinn, connecting with industry professionals, exploring the latest developments in iGaming, and returning home with plenty of inspiration.

July marked the publication of Slotsoo’s first book, The Casino Player’s ABC, written by Markus Björk, Head of Content. This tongue-in-cheek ABC book for adults takes a humorous look at the ups and downs in slot gaming. Markus Björk comments:

“The awards and the book may seem like very different projects, but they share the same goal. Both are about celebrating what makes this industry unique and helping players navigate it with a sense of humour.”

With another successful awards season, the publication of their first book, and an active presence at industry events, 2026 has been one of Slotsoo’s busiest and most exciting years to date.

The post Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Endorphina

Endorphina releases Zalatar online slot with Hold and Win jackpots

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Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases.

The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.

Feature-wise, Endorphina said the title includes a Mystery Pick ‘Em feature, three Hold And Win Bonus Games, and Scatter and Wild mechanics. During Hold And Win, the company said “colorful orbs” can award Collector and Multiplier functions, plus Min, Mid, Max, and Ultra Jackpots.

The game also includes Endorphina’s Risk Game, where the company said players can double wins up to 10 times by beating the dealer’s card.

Endorphina said Zalatar is available across mobile, tablet and desktop. The Prague-based supplier also reiterated that its portfolio includes “210+” slots and partnerships with “6,000+” operators worldwide.

The post Endorphina releases Zalatar online slot with Hold and Win jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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creator-economy

DuelBits says its Justin Gaethje UFC campaign drove 122m verified views

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DuelBits says its JUSTIN2026 campaign with UFC fighter Justin Gaethje generated more than 122 million verified clip views and contributed to “one of DuelBits’ strongest UFC betting events in recent memory.” The operator said the campaign exceeded its KPI target of 100 million impressions and was distributed through a network of more than 140 creators.

The campaign was framed by DuelBits as a challenge to the industry’s common approach to athlete and influencer partnerships, arguing that many operators wait until an athlete’s commercial value peaks.

Jasper Hoekert, Chief Marketing Officer at DuelBits, said: “Too many operators approach ambassador partnerships as sponsorship deals. They wait until someone has already become one of the biggest names in sport before trying to work with them. At that point, everyone is competing for the same audience, the same inventory and the same headlines.”

Hoekert added: “The real opportunity is identifying athletes who perfectly align with your audience before they’re the obvious choice. If you genuinely believe in someone, you can build something together rather than simply renting their reputation once they’ve already made it.”

DuelBits said the JUSTIN2026 activation was built around a “premium hero film” supported by six short-form edits, behind-the-scenes videos and photography, with creator-led distribution across social media and MMA communities. The operator also said the flagship content was integrated into Gaethje’s “Art of Violence” YouTube series to extend the campaign beyond a single event window.

The company positioned distribution strategy as a key lever alongside content production. Hoekert said: “A brilliant piece of creative means very little if nobody sees it. We’ve reached a point where distribution deserves just as much strategic attention as the content itself. Working with creators, community pages, and trusted media partners allows campaigns to travel much further than relying on your own social channels alone.”

DuelBits also argued that modern KOL and ambassador campaigns should be assessed beyond top-line reach. “Views are an important benchmark because they show you’ve earned attention, but attention isn’t the finish line,” Hoekert said. “What matters is whether that attention drives action. In our case, we saw strong promotional code engagement alongside one of our best-performing UFC betting nights. That’s when you know the creative has delivered genuine business value rather than just impressive headline numbers.”

The post DuelBits says its Justin Gaethje UFC campaign drove 122m verified views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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