eSports
UltraPlay reports a record-breaking increase in eSports betting
Advanced betting solutions provider UltraPlay has reported a record-breaking increase in the eSports betting volume and turnover after COVID-19 hit the sports sector.
The company has reported a 500% turnover growth since mid-March 2020 compared to an average yearly increase of 30% by the end of 2019. Bets’ growth, including the number of bets, reached 450% growth for the same period. There is a 22% increase in the number of bets per player daily, according to UltraPlay. The reported data is accumulated by the coverage of 34 eSports, 16 of them offered with live odds on the leading eSportsbooks powered by UltraPlay.
With traditional sports events canceled or postponed, eSports stepped up and offered many new opportunities for its fans and bettors. UltraPlay increased its CS:GO events by 15%, all offered with pre-match and live odds, while Dota 2 events’ coverage was increased by 20%. League of Legends continues to be offered with its previous number of events. By the end of 2019, LoL recorded a turnover increase of over 65%. The three main eSports titles continue to be responsible for 60% of the betting volume, but this percentage is gradually going down due to a recent spike in interest in sports simulators.
UltraPlay also reports another promising trend related to the games that simulate sports such as football, basketball, and hockey – FIFA, NBA2K, and NHL. Due to the gap in the sports bettors’ previous choices, there is an increase in FIFA’s and NBA2K’s percentage in the overall eSports betting turnover.
These titles are offered with an enormous amount of events by UltraPlay’s eSports trading department on a weekly basis. According to UltraPlay, FIFA breaks records compared with the period before COVID-19 with 1500 events weekly, 90% of which are offered in-play on the provider’s clients, where NBA2K comes with over 500 events, all of them offered with live odds. UltraPlay also offers more than 250 NHL events weekly, 70% of those going live. Overall, UltraPlay covers over 3500 events weekly, 90% of them with live odds.
Peter Ivanov, Head of Trading at UlraPlay commented: “We believe eSports could be the profitable alternative to many sportsbooks looking for a solution at the moment. And it won’t be a short-term solution; rather it will gain more power in the next following months and years. From the data we collected since mid-March, we are certain that the eSports potential will be further released.
He added: “Esports is the next generation of bettors’ way of entertainment and operators need to make this leap forward as soon as possible.”
UltraPlay has also announced an increased interest in their eSports betting solution ODDS.GG from many leading online operators now looking to expand into eSports. The multi-awarded product ODDS.GG has an easy-to-use infrastructure and integration process through its API key.
The B2B betting provider started offering eSports pre-match and live odds back in 2014, where the sector was less known and risky. For the past 6 years, the company has enhanced its offering to 34 titles, 16 of them covered with live odds. On a monthly basis, UltraPlay offers 6000+ events with pre-match odds as well as 5500+ events with live odds. The eSports punters can choose from more than 200 markets on most of the games.
About UltraPlay:
UltraPlay is a modern technology company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white-label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co
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eSports
Esports World Cup Takes Over Paris For 2026 with Star-Studded Opening Ceremony
The Esports World Cup 2026 officially kicked off in Paris, France, with a grand Opening Ceremony at La Seine Musicale, welcoming the world’s best players, leading esports Clubs, publishers, partners, creators and fans to the first international edition of the world’s largest esports and gaming event.
Combining music, cinematic storytelling, competition and Parisian culture, the ceremony marked the beginning of seven weeks of competition that will bring together more than 2,000 players, 200 clubs, and representatives from over 100 countries competing across 25 tournaments in 24 games for a record-breaking $75 million prize pool.
From the first moments of the show, the ceremony celebrated the journey that brings players to the Esports World Cup 2026 while introducing Paris as the host city for a new chapter in the competition’s history. Live performances from Aya Nakamura, Theodora, DJ Snake and Mosimann were woven throughout a production that combined orchestral music, dance, augmented reality, large-scale stage design and cinematic visuals to connect esports with the culture of its host city.
One of the defining moments of the evening saw the Esports World Cup Club Championship trophy revealed before representatives from the world’s leading esports Clubs took to the stage, signalling the start of the race to become the world’s best.
The evening opened with an esports-focused pre-show hosted by Doigby before transitioning into the Opening Ceremony, which was designed for both the live audience at La Seine Musicale and millions watching around the world. DJ Snake closed the global broadcast before continuing with an extended live performance, followed by a closing set from Mosimann for the audience in Paris.
“The Opening Ceremony is our welcome to the world – that our historic event is open,” said Mike McCabe, Deputy CEO and Chief Operating Officer at the Esports Foundation. “As we bring EWC 2026 to Paris for the first time, we wanted to celebrate the city through artists who have helped shape music and culture in France today. Aya Nakamura, DJ Snake, and Theodora each represent something different, but together they reflect the creativity and influence that make Paris such a special place to host this event.”
Known for building a sizable global following through her distinctive combination of R&B, Afrobeats, zouk, and contemporary French pop, Aya Nakamura showcased to the crowd a stunning performance that embodied the wide-reaching spirit of the Esports World Cup.
As France’s top export artist and a dominant force on the global music scene, multi-platinum superstar Aya Nakamura boasts over 9 billion streams and countless charts. She delivered a stunning performance of her global hit “Copines” that perfectly embodied the wide-reaching spirit of the Esports World Cup.
Emerging from the Paris underground electronic scene to working with the biggest names in music such as Justin Bieber, Lady Gaga, and Pitbull, DJ Snake has evolved to become one of the pioneers of modern global record production.
France’s rising star Theodora, or ‘Miss Kitoko’ now, has emerged as one of the country’s breakout artists of a new generation. With millions of streams on her music, she blends rap, pop, and club music with the sensibilities of an always-online generation, harnessing a digital-native and fearless ambition that shines through her performances.
DJ, record producer, and live artist Mosimann is one of the hottest names in electronic music right now, and the Swiss-born French national delivered a thrilling closing set for the live crowd in Paris. His viral Dream Track series has seen over 280 million views worldwide and has evolved into a string of official releases and his own Dream Tour. With a debut residency in Ibiza this summer, along with sets at Tomorrowland later this month in Belgium, Mosimann brought an electrifying finish to the Opening Ceremony.
Throughout the ceremony, audiences also heard the EWC 2026 Orchestral Anthem, created in collaboration with 2WEI Music and Hollywood Scoring. Written as the musical identity of this year’s tournament, the anthem accompanies the journey of players and fans throughout the competition, from qualification to championship, and features throughout the Opening Ceremony and tournament broadcast.
With the opening ceremony now complete, the world’s attention now turns to the competition at the heart of the EWC. Fixtures featuring the world’s best players in the biggest competitive titles will unfold daily across multiple arenas throughout the French capital. Clubs compete for the ultimate prize in all of esports: the Esports World Cup Club Championship.
The post Esports World Cup Takes Over Paris For 2026 with Star-Studded Opening Ceremony appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 opens in Paris with $75m prize pool
Seven-week event runs through August 23 with 2,000 players, 200 clubs and 25 tournaments across 24 games at Paris Expo Porte de Versailles.
The Esports Foundation has opened the Esports World Cup 2026 in Paris, marking the first international edition of the event. The tournament runs through August 23 at Paris Expo Porte de Versailles and will feature more than 2,000 players and 200 esports Clubs from over 100 countries competing across 25 tournaments in 24 games for a $75 million prize pool.
Organisers said the Paris finals follow the largest “Road to EWC” qualification programme to date, with more than 1.5 million players participating across 330 qualifying events spanning tournaments, publisher leagues and international circuits.
The opening press conference took place at the Hôtel de Ville with opening remarks by Emmanuel Grégoire, the Mayor of the City of Paris.
Ralf Reichert, CEO of the Esports Foundation, said: “Competitive gaming has always had great players, great games and unforgettable champions. The Esports World Cup brings them together in one defining annual stage. For seven weeks in Paris, every title crowns its own winner, but every result also contributes to a bigger race: the Club Championship. That is what makes EWC different. It rewards not only individual brilliance, but the depth, consistency and ambition of an entire Club.”
The Esports Foundation said Cristiano Ronaldo and Magnus Carlsen return as Esports World Cup Global Ambassadors. The event’s Club Championship will distribute $30 million of the overall prize pool, including $7 million for the winning Club, with Team Falcons aiming to defend its title after wins in 2024 and 2025.
On distribution, the organiser said EWC 2026 will be available in 160 countries via more than 100 broadcast and OTT partners, with more than 7,000 hours of live programming planned and coverage in over 40 languages. The Esports Foundation also said it expects up to 5,000 official co-streamers via its Creator Program, which it described as up 42% year-on-year.
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Astana
Astana to host IESF World Esports Championship 2027
IESF signs host agreement with Kazakhstan’s Ministry of Tourism and Sports and the Qazaq Cybersport Federation in Astana.
Astana has been confirmed as the host city for the IESF World Esports Championship 2027 (WEC27), following a host agreement signing ceremony involving the International Esports Federation (IESF), the Ministry of Tourism and Sports of the Republic of Kazakhstan, and the Qazaq Cybersport Federation.
IESF said the event is expected to draw participation across more than 150 IESF Member Federations through the qualifiers, with national teams competing via IESF-recognized national member structures.
“WEC27 will be more than a championship. It will be a global celebration of nations, athletes, and the future of esports,” said Vlad Marinescu, President of IESF. “For every player, there is no greater honor than competing under their national flag and officially representing their nation on the world stage. That is what makes the World Esports Championship so powerful and so unique. In 2027, Astana will welcome the world and proudly stand as the Esports Capital in the World of Esports, uniting our Member Federations, athletes, fans, and communities. Kazakhstan has shown remarkable vision, ambition, and commitment, and we are confident that WEC27 will deliver an unforgettable championship and a lasting legacy for the global esports family.”
Yerbol Myrzabosynov, Minister of Tourism and Sports of the Republic of Kazakhstan, said: “We are honored that the International Esports Federation has entrusted Kazakhstan with hosting the World Esports Championship 2027. This reflects the confidence in our country’s ability to deliver an event of the highest international standard. Hosting WEC27 reinforces our commitment to advancing esports and creating new opportunities for young people through sport, technology, education, and international cooperation. We look forward to welcoming the World of Esports to Astana and showcasing Kazakhstan as a destination capable of delivering world-class international events.”
Kuanyshbek Yessekeyev, Chairman of the Board of Trustees of the Qazaq Cybersport Federation, added: “We sincerely thank the International Esports Federation for the trust and confidence placed in Kazakhstan to host the World Esports Championship 2027. This is a historic milestone for our esports community and a testament to the progress we have achieved together with our partners. Alongside IESF, the Ministry of Tourism and Sports, and our national stakeholders, we are committed to delivering an outstanding championship for athletes, fans, and the World of Esports. WEC27 will inspire future generations, accelerate the growth of esports in Kazakhstan, and strengthen our country’s position as a leading esports and digital innovation hub.”
IESF said more details, including schedule, qualification pathway, venues, official titles, ticketing, and the event program, will be announced in the coming months via its official channels.
The post Astana to host IESF World Esports Championship 2027 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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