Central Europe
German Games Market Registers 6% Growth in 2019
- German games industry tops the 6-billion-euro mark
- In-game purchases and fees for online services are growth engines
- ‘The dynamic growth shows once again that games are one of the most important drivers of the digital world.’
The German games market registered continued significant growth in 2019: sales of games hardware and software rose by 6 per cent overall, to around 6.2 billion euros. These are the figures released today by game – the German Games Industry Association, based on data collected by GfK and App Annie. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the fees for the respective online services.
‘The German games market developed amazingly well in 2019,’ says Felix Falk, Managing Director of game. ‘Up to now, the years at the end of a console generation have been comparatively weaker economically. But we aren’t seeing any st oe now. Revenue models like in-game purchases and fees for online services have become important columns st oe games market. This means that, alongside the classic purchase of computer and video games, the long-term use of game titles is playing an ever greater role. The dynamic growth shows once again that games are one st o most important drivers st o digital world.’
In-game purchases and fees for online services are decisive growth engines
Sales through fees for online services showed the strongest percentage growth in 2019, rising by 31 per cent, to 461 million euros. These include, among other things, costs st oe online services of games consoles such as Nintendo Switch Online, PlayStation Plus and Xbox Live Gold. Also in this category are subscription services like Origin Access Premiere (EA) and Uplay+ (Ubisoft), which charge a fixed monthly rate for access to a large library of games, as well as sales for cloud gaming offerings like Google Stadia and PlayStation Now. Sales through in-game purchases also grew sharply in 2019: compared to 2018, this submarket increased by 16 per cent, to around 2.3 billion euros. In-game purchases include both small charges – to better equip one’s game character, for example – and more expensive content like whole additional campaigns and season passes. Declines were posted in other market segments, however, such as the one-time purchase of computer and video games (-3 per cent, to around 1 billion euros) and subscription to individual game titles (-10 per cent, to around 113 million euros).
About the market data
When further dedicated games hardware like gaming PCs and the corresponding accessories are taken into account, the market size for 2018 is larger than was communicated last year.
The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative st o German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.
Game – the German Games Industry Association
We are the association st o German games industry. Our members include developers, publishers and many other games industry actors such as esports companies, educational establishments and service providers. As a joint organiser of gamescom, we are responsible st oe world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission st o make Germany the best games location.
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Central Europe
Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz
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Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.
The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.
With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.
“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”
David Vanek, CEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.
This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.
The post Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz appeared first on European Gaming Industry News.
Central Europe
game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten
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The post game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten appeared first on European Gaming Industry News.
Central Europe
Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.
The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.
Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”
Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.
Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.
“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”
Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.
“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.
The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.
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