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YGAM welcomes former Gambling Commission executive as Head of External Affairs

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YGAM, the national charity that works to inform, educate and safeguard young people against problematic gambling and social gaming, has confirmed the appointment of Daniel Bliss as the organisation’s new Head of External Affairs. Daniel joins YGAM from the Gambling Commission where he worked for three years in a number of roles within the communications team. During his time at the Commission, Daniel was involved in key projects including major policy announcements and the launch of the National Strategy to Reduce Gambling Harms. He previously held roles in politics and in regional media.

YGAM co-founder and chief executive Lee Willows said: “I am delighted to welcome Daniel to what is an agile, inspirational and committed team.  He joins at a key point in the charity’s development as we scale to deliver the UK’s first national education programme with GamCare and supported by members of the Betting & Gaming Council which will see us collectively reach 7m young people over the next four years.  Daniel brings valuable expertise to this dynamic role specialising in communications, marketing, public affairs and stakeholder engagement.

“His role at YGAM is to advance the organisation’s marketing and communications across all channels, help drive the successful workshops and programmes as supporting partnerships with commercial organisations operating in the gaming and gambling space.  I am confident that in his role as part of the Senior Leadership team, he will play a crucial role in helping YGAM achieve its objectives.”

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Reflecting on his new position, Daniel said: “I have worked closely with a range of stakeholders connected to the gambling industry over the last three years and I am thrilled to be joining YGAM at this exciting time in their journey. YGAM has an impressive track record for creating and delivering exceptional accredited education programmes to minimise gambling-related harm among young people. As gambling continues to climb up the news and political agenda, I am looking forward to working with a talented and committed team as they continue to make a positive impact on such an important issue.”

In collaboration with GamCare and supported by the Betting and Gaming Council, YGAM has announced a target of jointly delivering at least one session of gambling awareness to all 11-19 year olds in the country by 2024.  To help achieve its short, mid and long-term objectives the organisation is developing its team from its January 2020 headcount of 26 to 42 by the end of Q1.

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Endorphina explores the eternal fire in its newest slot release – All Ways Luck!

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One of the top casino game providers in the iGaming industry, Endorphina, has announced the release of another new slot game on March 28th, 2024. The new game is titled All Ways Luck and features 5 reels, 4 rows, and 243 fixed pay ways, increasing the chances of players winning big.

The main theme of the game is set around a powerful volcano, burning with eternal flames and erupting in fiery wins. The deserted land in this world challenges players to test their courage and take advantage of the fire that never burns out. Filled with exciting twists and dangerous turns, this Endorphina slot appeals to the most daring and bold players looking for an unpredictable adventure and hidden treasures.

Another layer of excitement is added to the player experience when the fury of the volcano causes an earthquake to shake the reels, presenting the player with Free Games. The Free Games in All Ways Luck ensures players will stay always lucky with multipliers and scattered symbols for even bigger wins. Just like previous Endorphina slots, All Ways Luck features the Classic Risk Game and Bonus Pop mechanics.

Will you be able to find the treasure guarded by the everlasting volcano? Try your luck and test your courage on All Ways Luck!

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

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The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

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Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

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About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

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The post SOFTSWISS and Evolution Launch Evo Prime Drop Campaign appeared first on European Gaming Industry News.

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Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

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It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.

The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.

The Achievement and Its Significance

Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.

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By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.

Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.

Importance of the Award

The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.

The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.

Future Outlook

The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.

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Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award: “I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”

The post Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024 appeared first on European Gaming Industry News.

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