Industry News
Digital marketing budgets rise as events sector remains on hold
B2B agencies see increase in client spend on online sponsorships
iGaming brands are responding to Coronavirus setbacks by diverting budgets from events to digital marketing, as seen by a number of agencies in the sector, suggests Jools Moore, director of Arrow&Square comms and content consultancy.
As the B2B iGaming industry reacts quickly to the seismic shift in marketing focus for 2020, many have re-routed budgets from cancelled events activities to boost B2B comms, digital, and paid media campaigns.
Moore commented, “We’ve seen an influx of enquiries from clients and new connections keen to re-position marketing activities to online platforms across trade media outlets, social media messaging, and paid media sponsorships. Friends in the industry and other agency owners in the iGaming community are reporting similar focus reviews for brands.”
While there are a number of digital events swiftly springing up from around the global events sector, marketers are not relying on these opportunities to temporarily replace the value of face-to-face networking opportunities, resulting in a new perspective being taken with regard to online messaging and B2B comms.
“Visibility is something that brands have somewhat taken for granted with the global events calendar before now”, added Moore. “With the lack of real world events to gather industry professionals together and facilitate new business discussions and opportunities, brands are showing resilience in quickly adapting their brand awareness and messaging campaigns.”
It’s hoped that industry events may re-start towards the end of 2020, but with uncertainty remaining about the possibility of recurring waves of infection causing further travel restrictions even into 2021, the sector is prudently taking nothing for granted and opening new avenues for continued business communications.
Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak.
Media Troopers has added a new artificial intelligence feature to its proprietary media buying platform, Media Cruiser DSP, introducing an automation layer called Automation Rules.
The company said Automation Rules is a rules-based automation engine designed to optimise campaigns using real-time data. Media Troopers said the tool can support actions including setting price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids without prior manual intervention.
Media Troopers positioned the release as a way to increase output while reducing operational costs, describing the workflow as “a single click” to apply automation.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”
The post Media Troopers adds AI automation tool to Media Cruiser DSP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DeGaming has launched a Web3 iGaming platform and appointed Ulle Skottling as CEO, with the company positioning on-chain operations as a way to improve transparency across operators, affiliates and players.
The platform’s core product pitch is its proprietary “Glass Vault” technology, which DeGaming says provides real-time proof of funds and independently verifiable visibility of balances, transactions, and payouts.
DeGaming is also offering “Bankroll as a service,” routing transactions through its on-chain transaction engine to provide operators access to scalable liquidity for withdrawals and platform stability. The company said this is designed to reduce friction for operators trying to scale, while giving players visibility into the funds available on the platform.
The supplier said its unified platform combines game access, player account management (PAM) and reporting in a single blockchain-native operational engine. DeGaming added that operators can launch a customisable casino or sportsbook in “as little as two weeks,” including crypto and fiat deposits, automated payouts and a back-office.
Skottling joins as CEO to lead what DeGaming called its next phase. He has held senior roles at RAW iGaming, Videoslots and NetEnt. Skottling said: “The industry has evolved rapidly, but transparency and trust have not kept pace. It runs on what you can’t see, whereas we have built a platform that you can. We are challenging the model and defining the new standard for gaming infrastructure.
“Our Glass Vault technology gives operators, affiliates and players independently verifiable visibility into platform activity and funds in real time. The future of gaming will be built on openness, accountability and infrastructure that all participants genuinely trust.”
Emil Ahmed, co-founder of DeGaming, added: “Appointing Ulle as CEO is an important step in DeGaming’s next phase. We have built the platform around a clear belief that gaming needs more transparency, stronger infrastructure, and greater operational trust. Ulle brings the industry experience, commercial understanding, and leadership needed to take that vision to market and help operators launch with confidence.”
The post DeGaming launches Web3 iGaming platform, names Ulle Skottling CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Century Casinos Inc. announced that Lyle Randolph, a long-term regional Vice President and General Manager of the Company, will take over as Executive Vice President of Operations for the US.
Mr. Randolph will be appointed to this new role effective May 15, 2026. As Executive Vice President of Operations for the US, Mr. Randolph will oversee the Company’s seven U.S. properties. These casinos comprise a combined 4701 slot machines, 93 table games, 2127 hotel rooms, and over 20 food and beverage venues.
Mr. Randolph is a veteran gaming and hospitality executive with more than 30 years of leadership experience in casino operations, hotel and food & beverage management, capital development, and multi-property strategic oversight. He began his gaming career in 1995 at Casino Aztar in Missouri. When Isle of Capri Casinos acquired the property, he became General Manager of both Caruthersville and Cape Girardeau. Throughout his leadership tenure, he successfully navigated the properties through multiple ownership transitions involving Isle of Capri Casinos and Eldorado Resorts while operating under the leadership and mentorship of notable gaming industry executives including James Perry, Virginia McDowell, Eric Hausler, Gary Carano, and Tom Reeg. These experiences provided exposure to a broad spectrum of leadership philosophies ranging from entrepreneurial founder-led management and family-driven regional gaming growth to highly analytical, public-company expansion strategies. During his tenure with Isle of Capri Casinos, Mr. Randolph received the company’s Jack Galloway Award recognizing leadership and operational achievement.
Since Century Casinos’ acquisition of the Missouri properties in 2019, Mr. Randolph has served as Vice President of Operations for both Missouri casino properties. Mr. Randolph has overseen more than $80 million in combined capital development projects, which has resulted in Adjusted EBITDAR growing over 70% under his leadership.
In addition to his operational responsibilities, Mr. Randolph has remained active in civic, charitable, and industry leadership initiatives throughout his career, including statewide advisory appointments and leadership roles with regional business, tourism, humanitarian, and gaming organizations, underscoring his understanding of the value of responsible corporate citizenship. Mr. Randolph’s established track record as a results-oriented and effective leader will continue to drive the Company’s growth within the gaming and hospitality industry.
The post Century Casinos Announces Appointment to Top Leadership Role in the US appeared first on Americas iGaming & Sports Betting News.
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