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RPM Gaming launches CricketSim

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Data-driven product brings a new level of reality and in-play pricing to the in-demand virtual world

RPM Gaming, an emerging force in online and retail betting and gaming, has launched CricketSim, a new simulated cricket product that delivers a best-in-breed experience for operators and their players struggling to find realistic, engaging alternatives during the sporting shutdown.

This innovative offering fuses the latest algorithms with a deep database of real-world cricket stats to create the most authentic and accurate representation of live-traded cricket available. The sport’s favourite formats, including Test, ODI and T20, are all featured, while every match is based on actual teams and players. Operators can then press these games into the service of varying schedules and timeframes across a glaring sportsbook void.

Partners now can offer these industry-leading API data solutions – designed for pricing precision, comprehensive coverage and ease of integration – both pre-game and in-game.

This virtual product comes into its own in the in-play domain, where a host of short-form betting opportunities (e.g. over-by-over runs and next man out), coupled to informative ball-by-ball text commentary and live scoreboards, help recreate the feel and excitement of engaging with a real cricket match, without the onerous demands of risk management.

CricketSim’s advanced statistical modelling drives a realistic-yet-random ball-by-ball betting experience and is the first virtual offering to market from RPM Data, the bespoke pricing and data-feeds wing of RPM Gaming, which provides the fastest feeds and lowest-latency data on the market, allowing its partners to stay ahead of the game.

Richard Thorp, Director of RPM Gaming, said: “As most operators pivot their attention to developing vertical-spread during these unparalleled times, virtual sports are emerging as a go-to product for plugging the gaps after this live sports suspension which has followed the outbreak of COVID-19.

“Historically, virtuals have already surprised many with their ability to prize double-digit market share away from real sports betting. So, this trend will naturally extend in the current climate where their convenience is unmatched. In-play was the missing piece in that virtual jigsaw, but now CricketSim can fill the void with accurate in-play odds and innovative content that affords fans the chance to still enjoy their favourite sport in a familiar live betting environment.

“RPM Data was set up to provide zero-latency cricket trading feeds on the biggest range of matches and markets to serve the voracious appetite for live cricket betting across the planet. While we can’t wait to roll out this unique feed when the real cricket action resumes, CricketSim was a logical stepping-stone product that we could create in the meantime for all our interested partners. It showcases our precise pricing ball-by-ball, and elevates in the in-play UX on virtuals too.”

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DuelBits says UFC creator campaign delivers 122m verified video views

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DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”

The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.

According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.

DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.

Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.

“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.

“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”

The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry

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New division delivers smart, AI-driven technology solutions to gaming operators, suppliers, and ventures worldwide, built on the same stack SCCG uses to run its own global advisory business.

SCCG Management announces the launch of SCCG Technology, a dedicated division built to deliver intelligent, AI-driven solutions to the iGaming industry. Where SCCG has spent three decades advising gaming companies on what to build, SCCG Technology now builds it.

The division launches with a working portfolio, not a promise. Over the past year, SCCG has re-engineered its own global operation around artificial intelligence: automated content and newsletter systems reaching tens of thousands of industry professionals weekly, real-time market and odds data pipelines feeding its prediction-market ventures,
and AI-assisted CRM and pipeline automation across more than 120 active client engagements.

The proving ground is SCCG’s own digital presence, now being rebuilt on the division’s platform: a site that reassembles itself around each visitor and publishes across every channel from one place. An operator in LATAM and an investor in Las Vegas see the same network through different eyes. Content is AI-accelerated but expert-governed: every AI-assisted claim is labeled and traceable to its source, a discipline that matters in a regulated industry. We built it for the most demanding client we have, ourselves, before offering it to anyone else.

The timing reflects a structural shift in the industry. Operators and suppliers no longer compete only on licenses and content; they compete on data, speed, and the intelligence of their customer experience. AI has moved from experiment to infrastructure, reshaping how players are acquired, how content is produced, how markets are priced, and how compliance is managed. Most gaming companies know this. Far fewer have a partner that understands both the technology and the industry it has to serve.

“Every gaming company I speak with is asking the same two questions: what should we be doing with AI, and who can actually build it for us without a two-year learning curve on how this industry works. SCCG Technology exists because we solved that problem for ourselves first. Now we are opening the toolkit to the industry.” – Stephen A. Crystal, Founder and CEO, SCCG Management

SCCG Technology will deliver across five service lines:

Product Strategy and Build: Carrying a gaming concept from advisory whiteboard to working software. Rapid prototyping and delivery of new gaming products and ventures, the capability a strategy deck cannot substitute for.

Data, Analytics, and Market Intelligence: Real-time odds and market data pipelines, prediction-market tooling, and business intelligence dashboards that put operational truth in front of decision-makers daily.

Compliance-Aware AI Content and Marketing Systems: Automated content production, newsletter and campaign engines, and CRM automation built for a regulated industry, AI-assisted output labeled and traceable, brand voice intact.

AI Operations and Automation: Workflow automation and applied AI across the back office, from player-facing support to reporting, compliance preparation, and the operational plumbing gaming companies run on.

Intelligent Web and Digital Platforms: Digital experiences that personalize by visitor role and region, engineered for conversion and structured for both traditional search and the AI answer engines that increasingly drive discovery.

What separates SCCG Technology from a generalist agency or dev shop is the firm behind it. Every engagement draws on SCCG Management’s 30-plus years inside the gaming industry, its regulatory and commercial expertise across dozens of jurisdictions, and a global client network spanning operators, platforms, suppliers, and investors. SCCG Technology does not need the industry explained to it.

The launch continues a deliberate expansion of the SCCG platform. In the past year the firm has established SCCG LATAM with its Miami office, launched SCCG Brazil with dedicated local leadership, and expanded its managed-services offering for casino operators. SCCG Technology is the connective layer across all of it: the division that turns the firm’s advisory insight into deployed, working technology. The model is expert-governed and AI-accelerated: SCCG’s people supply the industry judgment, and the platform supplies the speed.

“The gaming industry does not have a shortage of technology vendors. It has a shortage of technology partners who understand gaming. That is the gap SCCG Technology was built to close.” – Stephen A. Crystal, Founder and CEO, SCCG Management

SCCG Technology operates as a division of SCCG Management, the gaming industry’s global advisory firm. With more than 30 years of experience, more than 120 active client engagements worldwide, and offices spanning North America, Latin America, Europe, Africa, and Asia, SCCG provides end-to-end advisory services across iGaming, sports betting, sweepstakes, tribal gaming, and casino technology.

The post SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry appeared first on Americas iGaming & Sports Betting News.

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eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

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eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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