Press Releases
RPM Gaming launches CricketSim
Data-driven product brings a new level of reality and in-play pricing to the in-demand virtual world
RPM Gaming, an emerging force in online and retail betting and gaming, has launched CricketSim, a new simulated cricket product that delivers a best-in-breed experience for operators and their players struggling to find realistic, engaging alternatives during the sporting shutdown.
This innovative offering fuses the latest algorithms with a deep database of real-world cricket stats to create the most authentic and accurate representation of live-traded cricket available. The sport’s favourite formats, including Test, ODI and T20, are all featured, while every match is based on actual teams and players. Operators can then press these games into the service of varying schedules and timeframes across a glaring sportsbook void.
Partners now can offer these industry-leading API data solutions – designed for pricing precision, comprehensive coverage and ease of integration – both pre-game and in-game.
This virtual product comes into its own in the in-play domain, where a host of short-form betting opportunities (e.g. over-by-over runs and next man out), coupled to informative ball-by-ball text commentary and live scoreboards, help recreate the feel and excitement of engaging with a real cricket match, without the onerous demands of risk management.
CricketSim’s advanced statistical modelling drives a realistic-yet-random ball-by-ball betting experience and is the first virtual offering to market from RPM Data, the bespoke pricing and data-feeds wing of RPM Gaming, which provides the fastest feeds and lowest-latency data on the market, allowing its partners to stay ahead of the game.
Richard Thorp, Director of RPM Gaming, said: “As most operators pivot their attention to developing vertical-spread during these unparalleled times, virtual sports are emerging as a go-to product for plugging the gaps after this live sports suspension which has followed the outbreak of COVID-19.
“Historically, virtuals have already surprised many with their ability to prize double-digit market share away from real sports betting. So, this trend will naturally extend in the current climate where their convenience is unmatched. In-play was the missing piece in that virtual jigsaw, but now CricketSim can fill the void with accurate in-play odds and innovative content that affords fans the chance to still enjoy their favourite sport in a familiar live betting environment.
“RPM Data was set up to provide zero-latency cricket trading feeds on the biggest range of matches and markets to serve the voracious appetite for live cricket betting across the planet. While we can’t wait to roll out this unique feed when the real cricket action resumes, CricketSim was a logical stepping-stone product that we could create in the meantime for all our interested partners. It showcases our precise pricing ball-by-ball, and elevates in the in-play UX on virtuals too.”
Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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