Asia
Yggdrasil strikes strategic Franchise deal with Flow Gaming in Asia
Yggdrasil Gaming has signed a strategic Franchise IP licensing agreement with Flow Gaming, allowing the content supplier to take greater control of its B2B iGaming operation and to optimise its market roadmap offering.
As part of the Franchise licensing agreement, Flow Gaming will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its new GATI product (Game Adaption Tools & Interface), game promotional tools via BOOST
As a Franchisee to Yggdrasil, Flow Gaming will be able to effectively source and offer its own game content for distribution to its targeted market and cross-collaborate with other Franchisees globally, enabling it to accelerate the territorial reach and drive incremental revenue opportunities.
Flow Gaming is an Asian market leader in distributed casino technology and next-generation services. Their platform has the power to deliver the best video slots combined with the most advanced back office and reporting tool. Flow Gaming enables its Asian clients to outperform the competition and to stay ahead of the innovation curve. Over years of growth and success, Flow Gaming have recognised the importance of nurturing strategic relationships that reflect its culture of unwavering ethics and mutual respect.
Peter van Tuyl, COO of Flow Gaming, said: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.
“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”
Björn Krantz, Head of Publishing at Yggdrasil, said: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.
“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry.
“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”
Asia
BETER to exhibit at SiGMA Asia
Leading provider of fast-paced betting content and data to showcase its full suite of esports and sports products at Asia’s leading trade show
BETER, the in-demand provider of next-generation esports and sports betting content and data, will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.
SiGMA Asia is the leading industry conference for operators and suppliers active in the region.
BETER will be exhibiting at SiGMA Asia and will be showcasing its full suite of fast-paced esports and sports betting products and solutions at stand G801.
Its Esports division provides operators with more than 35,000 events each month via its proprietary ESportsBattle tournaments. This covers hugely popular disciplines such as eFootball, eBasketball, eHockey and CS2.
In addition, the company also provides odds powered by official data for more than 400 international esports tournaments covering 60,000 pre-match and live events per year across CS2, Dota 2, League of Legends, Valorant and many more titles.
For its Sports division, the provider will be showcasing its world-renowned Setka Cup table tennis tournaments and Ping Pong Point events, as well as basketball tournaments under its BSKT Cup brand. In total, it offers more than 10,000 betting events each month.
Delegates can also learn more about BETER’s cutting-edge iFrame and comprehensive Managed Trading Services (MTS), which simplify and improve the management of a sportsbook across both traditional sports and esports content, enhancing operational efficiency and delivering improved performance margins.
BETER is shortlisted in two categories at the accompanying SiGMA Asia Awards in the categories of Best E-Sport Provider and Best Virtual Sports Provider. It has also been nominated in the Digital Sports Betting Supplier category at the Global Gaming Awards Asia-Pacific, which takes place as part of SiGMA Asia.
Additionally, BETER, in collaboration with GR8 Tech, will host an exclusive party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating continued partnerships and future successes.
Gal Ehrlich, CEO of BETER, said: “We are thrilled to be attending SiGMA Asia and to be showcasing products and solutions from our esports and sports portfolio. Asia is a fast-growing market and one where players are demanding fast-paced betting experiences, and this is exactly what we offer.
“Our suite of products have proved to be a hit with players around the world, exceeding their high expectations and we expect they will do the same in Asia.”
Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity.
“This is what makes us the go-to provider for operators looking to offer their bettors next generation experiences across esports and traditional sports and we are excited to showcase our offering to delegates at SiGMA Asia.”
The post BETER to exhibit at SiGMA Asia appeared first on European Gaming Industry News.
Asia
WorldMatch Certifies Games for the Philippines
WorldMatch has announced the release of the first batch of its certified games for the Philippines market. This significant milestone marks a crucial step in the company’s global expansion strategy and commitment to providing high-quality gaming experiences to Filipino players.
The initial batch, comprising carefully selected games certified to meet the regulatory standards of the Philippines, promises to offer a wide variety of entertainment options for players in the country. From classics to modern titles, each game has been designed to deliver an engaging and enjoyable experience for users.
“This is an exciting moment for us. We are thrilled to bring our expertise and innovation to the Philippines market and collaborate with brand new partners to deliver extraordinary gaming experiences to local players,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.
The post WorldMatch Certifies Games for the Philippines appeared first on European Gaming Industry News.
Asia
IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024
International Game Technology announced that it will showcase an exciting portfolio of locally attuned gaming innovations for the Asia-Pacific market at G2E Asia 2024 at The Venetian Macao, June 4-6. The products within IGT’s G2E Asia 2024 portfolio are designed to enhance player entertainment, drive performance, and enable operators to diversify their gaming floors with research-backed solutions.
“It’s great to see G2E Asia return to The Venetian Macao in 2024. With Asia being a growth market for IGT, we are excited to connect with our customers and present a localized games and systems portfolio that can create new opportunities for IGT and our customers throughout the region,” said Dallas Orchard, IGT Senior Vice President and Chief Operating Officer, Gaming APAC.
“IGT’s G2E Asia 2024 portfolio is anchored in exciting new link and standalone games that build on the momentum of many of our highest performing titles in the region of the last year. G2E Asia 2024 will be the debut of Cash Cove Frenzy, an action-packed multi-level progressive based on one of IGT’s most popular titles in the region, and Jetsetter Gold Link, a new-to-Asia game that can help our customers diversify their gaming floors. We will also spotlight the many operator and player benefits of IGT ADVANTAGE, our highly scalable casino management system that has strong market penetration in Asia and beyond,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.
G2E Asia 2024 attendees will have the opportunity to experience an array of IGT solutions in the Company stand A801.
The post IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024 appeared first on European Gaming Industry News.
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