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Yggdrasil strikes strategic Franchise deal with Flow Gaming in Asia

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Yggdrasil Gaming has signed a strategic Franchise IP licensing agreement with Flow Gaming, allowing the content supplier to take greater control of its B2B iGaming operation and to optimise its market roadmap offering. 

As part of the Franchise licensing agreement, Flow Gaming will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its new GATI product (Game Adaption Tools & Interface), game promotional tools via BOOST, and access to content created by YG Masters partners.

As a Franchisee to Yggdrasil, Flow Gaming will be able to effectively source and offer its own game content for distribution to its targeted market and cross-collaborate with other Franchisees globally, enabling it to accelerate the territorial reach and drive incremental revenue opportunities.

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Flow Gaming is an Asian market leader in distributed casino technology and next-generation services. Their platform has the power to deliver the best video slots combined with the most advanced back office and reporting tool. Flow Gaming enables its Asian clients to outperform the competition and to stay ahead of the innovation curve. Over years of growth and success, Flow Gaming have recognised the importance of nurturing strategic relationships that reflect its culture of unwavering ethics and mutual respect.

Peter van Tuyl, COO of Flow Gaming, said: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.

“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Björn Krantz, Head of Publishing at Yggdrasil, said: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.

“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry. 

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“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”

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BETBY TO TAKE CENTER STAGE AT SiGMA ASIA MANILA WITH PARTICIPATION ON PANEL ABOUT EMERGING TECH IN SPORTS BETTING

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BETBY, the forward-thinking sportsbook provider, has announced that its Head of Sportsbook Product, Kirill Nekrasov, will be joining a high-level panel at the upcoming SiGMA Asia Manila 2025, taking place at the SMX Convention Center.

Set to speak on June 3rd at 3:15 PM on the SiGMA Stage, Nekrasov will contribute his expertise to the panel titled “Benefits and Use Cases of Emerging Tech For Sports and eSports.” The session will explore how innovative technologies are transforming both the operational and experiential sides of the sports and esports industries. From AI-driven engagement tools and tokenized fan communities to performance-based crowdfunding and new revenue models, the discussion will highlight the disruptive potential of tech across the betting ecosystem.

Kirill will be joined on stage by a distinguished group of thought leaders, including Dr Jane Thomason, Emeritus Chair of the World Metaverse Council; Joebert Yu, Secretary General of the Philippine Electronic Sports Organization (PESO); Tryke Gutierrez, CEO of Tier One Entertainment; and Leo Andrew “Jab” Escutin, General Manager of the Sibol National Esports Team.

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With a strong background in product development and a deep understanding of sportsbook innovation, Nekrasov is uniquely positioned to offer insight into how these emerging technologies can be practically applied to deliver more engaging, personalised and scalable betting experiences.

“More than an enabler, technology nowadays is a driver of entirely new market dynamics,” commented Kirill Nekrasov. “At BETBY, we see incredible potential in AI, automation and data analytics not only to streamline sportsbook operations, but to create richer, more immersive user journeys. I’m excited to join this panel and share how we’re applying these concepts through, for instance, our proprietary esports solution Betby.Games.”

While Nekrasov’s participation in the panel will be a highlight, BETBY’s broader presence at SiGMA Asia Manila will also reflect its growing commitment to the Asian market. Situated at stand 2143, the BETBY team will be on hand throughout the event to showcase its industry-leading, localised sportsbook solution and engage with stakeholders on the region’s evolving demands and opportunities.

The post BETBY TO TAKE CENTER STAGE AT SiGMA ASIA MANILA WITH PARTICIPATION ON PANEL ABOUT EMERGING TECH IN SPORTS BETTING appeared first on European Gaming Industry News.

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Parimatch renews commitment to Southeast Asia at SiGMA Manilla

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Global entertainment company drives talent search and affiliate program across the region

Parimatch, the global entertainment company, will join SiGMA Manilla, the premier regional gaming event, renewing its commitment to Southeast Asia and showcasing its top-level services and partnership opportunities.

Parimatch’s presence at SiGMA Manilla coincides with the launch of the Parimatch employer brand in Southeast Asia in the second quarter of the year and a dedicated Asia careers site on June 1, with over 100 open roles.

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The company will also be expanding its highly successful affiliate program Parimatch AFF across the region, offering exclusive terms and full support for solo media buyers and teams with high quality traffic. The program is already operating globally, including in the Middle East, Southeast Asia, and Europe.

The company’s stand (N2145) will feature the exciting events and offers that have come to be expected from the premium global brand. Come and meet the Parimatch team, connect and close deals; join winning premium giveaways and win luxury prizes, grab exclusive merchandize, and relax in our chill bar zone.

Parimatch is also an official sponsor of the Affiliate Retreat by SiGMA, a three-day retreat for affiliates in stunning El Nido.

Parimatch’s presence at SiGMA Manila this year highlights the brand’s renewed focus on expanding its highly successful affiliate program, PM AFF, and attracting top talent across Southeast Asia. The company continues to invest in a people-first, performance-driven culture — something visitors will experience firsthand at the Parimatch stand. The team looks forward to reconnecting with long-term partners and forging new relationships during the event.

The post Parimatch renews commitment to Southeast Asia at SiGMA Manilla appeared first on European Gaming Industry News.

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Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025

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Amusnet is set to participate in SiGMA Asia 2025, one of the region’s premier gaming exhibitions, taking place on 4-5 June 2025 at the SMX Convention Center in Manila. The event is expected to welcome over 20,000 delegates, including government officials, senior executives, global operators and providers, as well as prominent industry influencers. Endorsed by PAGCOR (Philippine Amusement and Gaming Corporation), Cagayan Economic Zone Authority (CEZA), and Philippine Tourism Promotions Board (TPB), SiGMA Asia serves as the premier forum for charting the future of gaming in the region.

“Our participation at SiGMA Asia marks an important step in establishing presence across the region. We are focused on expanding our local team and building on our ongoing market research to create a compelling portfolio that resonates with local preferences. We are deeply aware of the region’s diverse cultural and regulatory landscape, and this understanding remains a cornerstone of our long-term strategy,” said Borislav Marinov, Head of Business Development, Land-Based at Amusnet.

At the event, visitors will have the opportunity to experience the premium Type S 32 slot cabinet, powered by the AmuseBox platform. This platform supports a vast variety of games featuring player favorites such as Extra Crown, Virtual Roulettes, 20 Golden Coins and many more, including the signature four-level bonus game, Jackpot Cards Plus – a proven driver of player engagement and revenue growth.

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Amusnet will also present a curated selection of its popular slot titles, including 20 Golden Coins, Candy Palace, Cocktail Rush, Cavemen and Dinosaurs, Extra Crown, Hot Deco, 27 Eternal Hot, as well as new releases like Coin Gobbler and the upcoming Asia-inspired theme slot.

The company will also showcase its Live Casino offerings, including Dynamic Roulette 120x and three next-generation Virtual Roulettes. The portfolio also features the newly released Showtime Roulette 500x, offering unparalleled customization options; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which merges slot-style gameplay with the excitement of live-streamed action.

An important product highlight will be Amusnet’s latest bonus system Golden Coins Link Jackpot and the promotional tool Tournaments.

The post Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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