Asia
Yggdrasil strikes strategic Franchise deal with Flow Gaming in Asia

Yggdrasil Gaming has signed a strategic Franchise IP licensing agreement with Flow Gaming, allowing the content supplier to take greater control of its B2B iGaming operation and to optimise its market roadmap offering.
As part of the Franchise licensing agreement, Flow Gaming will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its new GATI product (Game Adaption Tools & Interface), game promotional tools via BOOST
As a Franchisee to Yggdrasil, Flow Gaming will be able to effectively source and offer its own game content for distribution to its targeted market and cross-collaborate with other Franchisees globally, enabling it to accelerate the territorial reach and drive incremental revenue opportunities.
Flow Gaming is an Asian market leader in distributed casino technology and next-generation services. Their platform has the power to deliver the best video slots combined with the most advanced back office and reporting tool. Flow Gaming enables its Asian clients to outperform the competition and to stay ahead of the innovation curve. Over years of growth and success, Flow Gaming have recognised the importance of nurturing strategic relationships that reflect its culture of unwavering ethics and mutual respect.
Peter van Tuyl, COO of Flow Gaming, said: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.
“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”
Björn Krantz, Head of Publishing at Yggdrasil, said: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.
“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry.
“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”
Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

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FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of Indiaâs most beloved lottery formats, including:
âą Kerala Lottery
âą Speed Matka Lottery
âą Daily Matka Lottery
âą Dear Lottery
âą Daily Pick3, Pick4 & Pick5 Lotteries
âą Wingo Lottery
With minimum bets starting at just âč6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to âč10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
Asia
UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia

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UFC, the worldâs premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFCâs Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFCâs wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFCâs popular digital and social channels in Asia that reach more than 17.5 million users.
âParimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,â said Kevin Chang, Senior Vice President and Head of Asia for UFC.
âToday we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. Weâre excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,â said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFCâs Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Asia
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine

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Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled âStay at the Top of Your Gameâ was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narineâs philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Ridersâs team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketerâs career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narineâs double, who asked him a fun and intriguing question: âIf you could be at two places at once, where would the real you goâand where would you send me?â This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadnât heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
âItâs always a big pleasure to connect with the fans, and Iâm really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and Iâm excited to give my energy back. Iâm pumped for the Indian T20 League and canât wait to give my best for everyone whoâs been supporting me.â
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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