Asia
Soft2Bet enters Indian market with four hit brands

Online operator continues rapid worldwide expansion
Casino and sportsbook operator group Soft2Bet has announced it has entered the Indian market as the company continues to extend its reach across new territories.
Four of the company’s popular products, Wazamba, Rabona, Nomini, and Campobet, will be available to the Indian market, with the company taking the rest of its multi-brand portfolio live in the near future.
The launch includes Soft2Bet’s casinos – a hit with players due to their gamification and customisable profile features, along with its sports books which carry cricket – the country’s most popular sport.
With a population in excess of 1.3 billion people, India is a huge emerging market, and this move further demonstrates Soft2Bet’s worldwide appeal as it continues to rapidly extend its global reach.
Uri Poliavich, CBDO of Soft2Bet, said: “We’re delighted to have taken our products to market in India and thrilled to deliver them to an exciting new audience.
“Global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”
Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

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FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of Indiaâs most beloved lottery formats, including:
âą Kerala Lottery
âą Speed Matka Lottery
âą Daily Matka Lottery
âą Dear Lottery
âą Daily Pick3, Pick4 & Pick5 Lotteries
âą Wingo Lottery
With minimum bets starting at just âč6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to âč10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
Asia
UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia

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UFC, the worldâs premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFCâs Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFCâs wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFCâs popular digital and social channels in Asia that reach more than 17.5 million users.
âParimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,â said Kevin Chang, Senior Vice President and Head of Asia for UFC.
âToday we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. Weâre excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,â said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFCâs Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Asia
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine

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Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled âStay at the Top of Your Gameâ was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narineâs philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Ridersâs team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketerâs career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narineâs double, who asked him a fun and intriguing question: âIf you could be at two places at once, where would the real you goâand where would you send me?â This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadnât heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
âItâs always a big pleasure to connect with the fans, and Iâm really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and Iâm excited to give my energy back. Iâm pumped for the Indian T20 League and canât wait to give my best for everyone whoâs been supporting me.â
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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