Industry News
IMG Arena and ATP Media to launch ATP Masters 1000 virtual tennis product
World’s first officially branded virtual tennis product will feature ATP premier tournaments
IMG ARENA, a leading sports betting service and content hub, is launching an official virtual tennis product in partnership with ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour. The game will be available in April and will help sportsbook partners fill the void whilst the ATP Tour is suspended.
This new deal expands the longstanding partnership between IMG ARENA and ATP Media and is the first time they have launched a virtual sports offering.
IMG ARENA is using licensed assets to create the first-ever officially branded virtual tennis product, featuring logos from the ATP Masters 1000 series along with official tournament names, to deliver an authentic, fan-first experience.
This unique and exclusive product is evidence of the ATP Media’s innovation strategy and adds to IMG ARENA’s growing portfolio of virtual products, which also includes golf, motorsport, football, horse racing, speedway, greyhound racing and cycling.
As the broadcast arm of the ATP Tour, ATP Media provides centralised media distribution across the ATP Tour, host broadcast production for the Nitto ATP Finals and ATP Masters 1000s, world feed production for the ATP 500s, Next Gen ATP Finals and certain ATP 250s, as well as the international distribution for the ATP Cup.
Mark Webster, CEO of ATP Media, said: “This is a landmark agreement for ATP Media at a challenging time. We are excited to be working with IMG ARENA to deliver fans around the world innovative content and new ways to enjoy their favourite tennis tournaments.
“Together we are creating a compelling, always-on product that will boost and diversify our sports betting offering, while helping to continue to further develop our international footprint.”
Freddie Longe, Managing Director at IMG ARENA, said: “ATP Media are one of the most progressive and forward-thinking media companies – we are delighted to partner with them to launch the world’s first officially branded virtual tennis product.
“When we invested in virtual sports specialists Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. ATP Media share this vision and desire to evolve the way that its fans could connect with tennis. The result is a game-changing product that maximises player engagement and operator returns. As with all of our virtual sports offerings, we have developed the most realistic look, feel, and betting experience.”
Headquartered in London, IMG Arena works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.
IMG Arena processes official data for more than 45,000 sporting events per year. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe.
ANESAR
ANESAR Holds its 43rd Ordinary General Assembly
Reading Time: 2 minutes
The Spanish Association of Gaming and Recreational Hall Entrepreneurs (ANESAR) has held its 43rd Ordinary General Assembly this Tuesday, November 4, in the Carlos Ferret Salat room of CEOE, in Madrid, where it once again brought together a large representation of members, in a meeting marked by reflection, collaboration and the firm will to continue working with data, arguments and responsibility.
Following the institutional opening by Javier CalderĂłn, Director of Companies and Organisations of CEOE, aspects of mandatory statutory compliance were addressed, such as the approval of minutes, the explanation and approval of accounts and budgets, or the approval of the Annual Report of Activities.
Next, JosĂ© Vall presented the presidentâs report, in which he emphasised that, although political decisions are often difficult to understand, âour duty is to continue providing arguments and evidence to defend the sector with rigor, knowledge, and sound judgment.â In this regard, he stressed the need to anticipate events, prepare information and coordinate common messages that reinforce the image of a sector committed to legality, prevention and responsible gaming.
For his part, Juan Lacarra, technical general secretary of ANESAR, reviewed the main current issues from a regulatory and operational perspective, addressing relevant aspects such as sanctioning procedures, opening hours, biometrics and hiring difficulties.
During the Assembly, the âKey Data and Sector Dynamicsâ were also presented, highlighting that there are currently 3600 gaming arcades (more than 240 have closed in the last four years) and 30,060 slot machines. It was also specified that the average spend per visit is âŹ16, that 85% of people are accompanied by family and friends, and that 60% are men around 30 years old. Regarding employment data, it was explained that the sector supports more than 47,000 jobs, including both direct and indirect workers, making it a significant driver of employment. The ANESAR Training Plan was also emphasised, with 8725 students and 16,539 formal enrollments (data as of October 15, 2025). Furthermore, it was noted that, with a real estate investment of âŹ260 million, gaming arcades represent one of the largest private investments in the leisure sector. A sector that, as was recalled, collects more than 320 million euros in taxes annually, which benefit hundreds of thousands of people, as well as society as a whole.
The Assembly also included the participation of experts in politics and institutional relations, such as Jaime Criado, from the firm ACENTO, who provided insights into the current political situation and its potential impact on the sector. ANESAR Vice Presidents Enric Sanahuja, RaĂșl Rubio and Antonio FornĂ©s also offered their perspectives on current issues affecting the sector. Finally, RamĂłn CubiĂĄn, Director General of Land and Delegate for Gaming Regulation and Management of the Community of Madrid, accompanied by Gracia MartĂn Duarte, Deputy Director of Gaming Management and Regulation, and their team, officially closed the 43rd ANESAR Assembly.
The post ANESAR Holds its 43rd Ordinary General Assembly appeared first on European Gaming Industry News.
CreedRoomz
CreedRoomz Launches New Game Show: Mr. First Live
Reading Time: < 1 minute
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CreedRoomz, a leading provider of live casino content, has officially launched its new game show, Mr. First Live. This thrilling, fast-paced bouncing ball game show takes place in a vibrant, adventure-themed studio, blending the excitement of gumball machines with an innovative, endless-runner-style bonus game.
In the main game, players match numbers on up to eight game cards, which are randomly enhanced to one of three types: Normal, Safe or Risk. Players can also choose from three bonus ticket levels Sprint, Trailblaze and Marathon, each offering a different path to the bonus round and a bigger potential win. What truly sets this game apart is its unique bonus round, where players are launched into an exhilarating, interactive adventure, collecting coins to boost their prize with up to a 10,000x multiplier.
This launch is a significant milestone that validates the providerâs strategy to create a new generation of game shows. Mr. First Live is designed to not only captivate players but also serve as a powerful new tool for the partners to drive acquisition and retention in a competitive market.
The post CreedRoomz Launches New Game Show: Mr. First Live appeared first on European Gaming Industry News.
EU gambling policy
Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising
Reading Time: 2 minutes
Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.
Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.
Protecting young audiences
âWe have an obligation to protect our children from the threat of gambling,â said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.
âOne in four adolescents has played on these so-called âmachines of deathâ before turning 18,â she added, arguing that the legislation is a necessary step to reduce risks.
Aligning with European trends
PNL deputy Raluca Turcan called the proposed age increase a âsimple change with deep effects,â noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.
âBy raising the age threshold, we protect young people during a vulnerable stage,â Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.
Tighter ad rules and warning messages
The draft legislation further proposes:
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A complete ban on online gambling advertising between 06:00 and 24:00
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A ban on influencer and public-figure participation in gambling promotions
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Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation
The measures would amend Romaniaâs existing legal framework under Emergency Ordinance 77/2009.
What comes next
The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.
The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.
The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.
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