Industry News
Covid-19 – A message from UKGC chair, Neil McArthur to online gambling operators
Since I wrote to you last week, the response to Covid-19 has affected everyone in Great Britain.
Over the last week, I have spoken to representatives across the industry and understand the significant impact that these uncertain and unsettling events are having on your businesses, your customers and your employees. We have been drawing up an initial assessment on the impact recent events will have on the gambling industry and assessing how we should approach our own work over the coming months.
Protecting children and vulnerable people from being harmed by gambling has always been a major priority and we are very mindful – as you should be – of the fact that the risks of harm arising from online gambling have increased as a result of recent events. As you know, the social distancing measures that have been imposed this week now mean that anyone other than key workers will be at home for most of the day. We are already seeing reports of an increase in online slots, poker, casino gaming and virtual sports.
In light of these developments, whilst I recognise the enormous challenges businesses are facing, I want to make the Commission’s expectations absolutely clear:
- Consumer protection must be paramount
- We expect you to act responsibly, especially around individual customer affordability checks and increased social responsibility interactions.
- We expect you to be very mindful that customers may be vulnerable and experiencing financial uncertainty, whilst others may be experiencing other effects of being isolated including, for example, feelings of anxiety, loneliness or boredom.
- We expect you to know your customers and step in if they are showing signs that they are experiencing or at risk of harm.
- Marketing must be conducted responsibly
- We expect you to on-board new customers in a socially responsible way.
- You must not exploit the current situation for marketing purposes and should be very cautious when seeking to cross-sell online gaming products to customers who signed up with you in order to bet.
- We expect you to ensure that your affiliates are conducting themselves appropriately.
- Compliance with licence conditions and codes of practice
- We expect you to act in a way that minimises the risks to the licensing objectives.
- Treat consumers fairly and communicate with them in a clear way that allows them to make a properly informed judgment about whether to gamble.
- Work with the Commission in an open and co-operative way and act in accordance with both the letter or the spirit of the regulatory framework we have set.
If we see irresponsible behaviour we will step in immediately. So, whilst I know that the current climate is unprecedented, gambling operators must play their part in making sure that people are kept safe.
If you want to share your own analysis of impacts to the industry, or share other information that may be relevant to our work on this issue, you can talk to Ben Haden, Programme Director for Industry Insight, who is collating all of the information about how Covid-19 is affecting the industry.
If you have information or concerns about the behaviour of an operator then our Confidential Intelligence Hotline is continuing to take calls or you can email the team. Finally, you can continue to contact your Account Manager in the normal way to notify of any key events or questions you have during this time. If you have other questions or queries, please let us know and we will do our best to get you an answer.
Yours sincerely,
Neil McArthur
Balkans
EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025
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EGT Digital celebrated a remarkable achievement at this year’s Golden Spade’s Awards, securing the prestigious title “Online Platform of the Year” for its modular platform X-Nave for the second year in a row. The award was accepted by Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the company’s continued progress and commitment to technological excellence.
In 2025, X-Nave distinguished itself through the integration of EGT Digital’s proprietary in-house AI core, developed entirely by the company’s data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure – comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway – X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.
Accepting the award, Georgi Mihaylov expressed his gratitude: “These awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I can’t wait for us to come back again next year.”
Special Recognition for Industry Leadership
The Golden Spade’s Awards also honored Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished title “Outstanding Contribution to the Development of the Gaming Industry.” This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.
Mr. Dokov accepted the award with a message dedicated to his team:
“What we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.”
A Milestone Year for the EGT Group
These recognitions highlight an exceptional year for both EGT Digital and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.
The post EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.
Carmen Alexander
Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year
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Entain’s Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of England’s national game.
Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues – collectively known as the Trident Leagues – that comprise 264 clubs at Steps three and four of the non-league pyramid.
Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).
The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to £5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, women’s and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.
In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.
Pitching In’s contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.
Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty – Jamie Carragher and Peter Crouch – the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.
Stella David, CEO of Entain, said: “We are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.
“When we started this project back in 2020, non-league clubs – and English football more generally – were staring into an uncertain future amid the Covid-19 pandemic.
“The grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.
“We would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.”
Carmen Alexander from the Global Football Industry Awards added: “Congratulations to Entain and all 2025 Global Football Industry Award winners.
“Our judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.”
The post Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year appeared first on European Gaming Industry News.
Industry News
Sky Bet Relocates Headquarters to Malta
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Sky Bet has relocated its headquarters to Malta, a move that could cut its UK tax bill by tens of millions of pounds a year. The change will mean less money for the government at a time when the public finances are under strain.
The chancellor needs to increase tax revenues and is under pressure to levy higher duties on the betting industry – something the industry is aggressively campaigning against. Sky Bet, which describes itself as “the UK’s No. 1 betting app,” has moved its sportsbetting business to the Maltese branch of a new UK company, SBG Sports Limited.
Flutter Entertainment PLC, Sky Bet’s parent company, first told staff about the move in June, alongside a plan to make around 250 people in the UK redundant. At a meeting which was live-streamed across Flutter’s “UK and Ireland” business, workers in Leeds, Sunderland, London, Dublin, Gibraltar, Porto and Cluj were told the relocation of Sky Bet to Malta was driven by a “need to operate more efficiently” and to reduce costs.
Steve Birch, chief commercial officer of Sky Betting and Gaming, said that from November 1, “day-to-day commercial and marketing decision making will take place in Malta,” although Sky Bet’s Leeds office would continue to be one of Flutter’s largest.
The post Sky Bet Relocates Headquarters to Malta appeared first on European Gaming Industry News.
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