Industry News
SAZKA Group: COVID-19 update
SAZKA Group wishes to give an update to its stakeholders regarding the measures our companies and retail partners have taken with regard to the COVID-19 virus outbreak.
First and foremost, in order to protect the health and safety of our customers, employees, partners and the public, all our companies have fully complied with all the decisions and recommendations of the public authorities in the countries of their operations. We have successfully implemented contingency and business continuity plans with no significant impact to our business processes, and almost all our employees are currently working from home.
While all our digital channels continue to operate without interruption, our physical retail networks have adopted various measures to safeguard public health and the health of our employees.
We anticipate that these developments will impact our financial performance. The extent of the impact will depend on factors including the duration of the outbreak, how longer current restrictions remain in place, further measures taken by governments, and the extent of economic disruption.
Robert Chvatal, CEO commented: “Management are working on mitigating steps to minimise the financial impact for our companies, our employees, and our partners. SAZKA Group is in daily contact with its local operating companies to coordinate timely response to the developments in individual markets.”
Below is a brief overview of the current situation in our markets:
Greece
On Friday 13 March 2020, the Greek government published its decision to impose a temporary ban on the operation of a wide range of shops, indoor venues and other locations. As a result, all of the OPAP stores and PLAY gaming halls in Greece will be closed for two weeks, from Saturday 14 March until Friday 27 March 2020 inclusive. The horseracing facility at Markopoulo Park will also be closed.
Consequently, during this period, the company’s gaming activities will only be operating through its online platforms, which offer sports betting and certain other lottery games, and via the street vendor network of Hellenic Lotteries, which offers scratch cards and passive lotteries.
OPAP’s stores in Cyprus have been temporarily closed as of.
Austria
On Friday 13 March 2020, the Austrian government published its decision to impose a temporary ban on the operation of a wide range of shops, excluding those providing basic services such as food retail, pharmacies, post offices, banks, petrol stations and tobacco stores. The decision went into force on Monday 16 March 2020. The ban has so far had only a limited impact on the availability of Austrian lotteries products through its main retail channels, as more than 90% of all point-of-sales are excluded from the ban.
Austrian Lotteries’ online gaming activities remain available to the public during the entire period. They include draw based games (including Austrian Lotteries’ major products Lotto and Euromillions), instant scratch cards, online casino, poker, bingo and sports betting.
In coordination with the authorities, Casinos Austria has decided to close all its casinos in Austria and its subsidiary Austrian Lotteries has decided to close all its 19 gaming halls on March 13, 2020. The casinos and gaming halls will be closed at least until April 13, 2020. The Austrian government is introducing measures to support part time work, which may allow reduce Casinos Austria and Austrian Lotteries to reduce the financial impact of the closure
Casinos Austria International, which operates casinos and VLT businesses in multiple countries, is closely monitoring the situation and acting in accordance with the instructions of local governmental bodies.
Czech Republic
As of Monday 16 March, the State Security Council of the Czech Republic has decided to severely limit free movement in the Czech Republic in order to limit the spread of the COVID-19 coronavirus epidemic. Citizens are allowed going to work and shop for supplies limited to food, vital supplies, fuel and medicine, as well as use of necessary financial and postal services. We estimate that 70% of SAZKA’s Czech retail network, including newsstands and post offices, continues providing their services to the public.
At the same time, we are actively promoting the use of online platforms for lottery products as well as digital-only offerings. In recent weeks we have seen a 25-30% increase in sales via digital channels compared to previous weeks.
Italy
Most shops, restaurants and cafes in Italy are currently closed as a result of a number of recent measures. Tobacconists, which are a key channel for LOTTOITALIA, are allowed to remain open, however traffic has declined.
About SAZKA Group:
We are one of the largest pan-European lottery operators. Our businesses operate lotteries in all the major continental European countries where lotteries are privately operated, including the Czech Republic, Greece, Austria and Italy, and in Cyprus. Our businesses focus on the lottery segment, including numerical lotteries (draw-based games) and instant lotteries (scratch cards), and also provide complementary products, including sports-betting and digital-only games. They sell their products both through various retail networks and through digital platforms.
Industry News
Amatic and Comatel Present Innovative Gaming Solutions at FIJMA Madrid
Amatic Industries has teamed up with long-standing local partner Comatel to wow the crowds at premier gaming expo FIJMA Madrid. Together, the two are presenting a comprehensive display of solutions at the show running until May 9 at IFEMA, Madrid.
There are different Gemini configurations, each including a mix of the best slot games of Amatic’s library, 5 games of the Multi Link collection and the table game classics roulette, baccarat, SicBo and blackjack, with the possibility to connect them to a physical roulette wheel.
Viva Vegas is a gaming concept specially developed for the Spanish market. In addition to the traditional slot games, the new “King of Fichas” feature has been implemented, allowing players access to a much wider range of games only playable with the so-called “Fichas”. There are three different versions playable on various game cabinets.
With the Revo III configuration, the players get offered the table game classics roulette, baccarat, SicBo and blackjack with the advantage to play the additional “Go for Gold deluxe” feature from all games. Within this configuration, the players have now the possibility to place up to five golden Jetons on the “Go for Gold deluxe” feature.
“We are delighted to exhibit alongside our valued partner Comatel at FIJMA Madrid. Through our longstanding collaboration, we have built a strong foundation of trust and innovation. Together, we look forward to showcasing our latest gaming solutions and providing attendees with a glimpse into the future of entertainment,” said a sales representative at Amatic Industries.
The post Amatic and Comatel Present Innovative Gaming Solutions at FIJMA Madrid appeared first on European Gaming Industry News.
Industry News
The untapped potential of SEO in iGaming
With Filip Podborschi, SEO Strategist at The Unit
From our experience in SEO in igaming, there are a number of areas where we see room for improvement and common mistakes which can be rectified. Let’s take a look at these facets of SEO one by one, with our best tips for how to make sure you can maximise your search ranking and drive more volume to your website.
Keyword strategy
The first thing operators should do in this area is identify the best performing keywords that result in higher search volumes on each post. It’s pages that rank rather than websites, so you need a different search intent on each page, and that increases the list of keywords you’re ranking for.
The way to do this is by checking the search volume, and then implementing the keywords according to SEO best practices, which means having primary and secondary keywords and adjusting repetition accordingly.
The common mistake we see here is that companies don’t go into enough depth when conducting competitive analysis; especially when they’re new to the industry. Identifying what exactly your competitors are doing regarding SEO is harder than it looks, and it’s an area where marketing agencies tend to be quite lazy. They may use some tools which will show the standout competitors by algorithm, but they won’t crawl for long enough to ascertain what services they offer and provide a comparison with their client’s service. You need to find out which sites could be ranking better than you, and why.
We also see issues with the ranking of sites based on the user’s location. For example, you may have a website that ranks well in Canada, and when I as a user based in Romania search for that category, I’m not going to get the same list of results as a user who is based in Canada. The best thing to do is use a VPN to gauge how your websites are ranking and performing with your specific audience in your domestic geographical area.
SEO tags optimisation
With SEO tags, which are essentially the page title and description you see on the search engine results page, the page title has the highest ranking power. Google will first check the page title to get an idea of what the page is about and what searches it is relevant for. It will then check the H1 and the content, and it may look through the H2 as well.
A common issue here is some websites have templated SEO tags, especially for the inner pages, so it’s more of a formula within the code to generate a random structure. It is very obvious they are templated and that the operator doesn’t really care about the length.
The key thing with tags is to make sure your pages have titles that don’t exceed the ideal length. This is a big mistake if you get this wrong, and it is very important to optimise your titles. SEO tags can be optimised around keywords. Once doing so, it is very important to prioritise your main pages. If you have 10 pages as part of the main menu, then you should optimise those, before optimising the inner pages.
Identifying duplicate pages is also important, as well as making sure meta inscriptions include CTAs; those inscriptions don’t impact rankings directly, but they do impact the CTR. You have to do that without being too spammy though, so it’s advisable to avoid words like ‘sale’ or calls to “CLICK HERE NOW”.
Headings
Keywords must be implemented in headings; especially in H1s and H2s. Make sure not to overuse H2s and keep them optimised for content value.
If we structure the ranking power of the elements that are bringing results, we would optimise with the page title first, H1 second, content third and H2s fourth. It is better to have five H2s with three of them being optimised around the same search intent that is highlighted in H1, than it is to have 3/10 optimised around keywords. Too many H2s will just confuse Google about your search intent. You can have similar search intent as with H1s, and also have H3s and H4s to highlight value to the reader.
Interlinking strategy
Interlinking between pages is often missing. I’m not talking about interlinking from the main menu, as every page has the ability for you to go back, but I’m talking about interlinking within content, which Google considers to be much more important, because it cares about the relevancy. Google will consider pages with high-quality content as a higher authority page.
Our advice would be to implement anchor links on both branded and non-branded keywords. You should make sure there is an anchor link to the parent page. For example, domain.com/blog is a parent for domain.com/blog/igaming-seo.
It’s very important to have child pages linking to the parent page, passing authority to the parent page. Having that interlinked structure will pass more authority to that parent page.
To explain that in a little more detail, let’s say you have a sportsbook page with 10 more child pages that reflect a particular set of sports. Having each of those 10 pages optimised so they have some authority and linking them to the parent page would pass authority to that parent page. Parent pages usually have a keyword with higher search volume, and passing as much authority as you can to the child page is very important. Too often websites lack content on child pages.
The future of SEO and experience needed
Going forward, we see AI as one of the most significant developments in SEO. At this point, we are not able to rank user engagement in AI, and it is important to keep yourself updated with how Google is reacting to this.
Google in time may provide additional options if you want to be eligible for a particular set of results in that environment. Keep an eye on what features it will offer and the types of websites. Google may consider implementing specific types of results for betting, such as displaying odds or a comparison of odds from three or four sites at the same time.
With all these issues, it is vital to have the relevant experience on board, particularly when it comes to the skill of conducting very in-depth competitor analysis, and this is something The Unit can provide. Conducting competitor analysis is something we have done across several industries, and not just in igaming. The main strength you can have with SEO is to know your competitors inside out, and those skills can be adjusted based on your needs.
The post The untapped potential of SEO in iGaming appeared first on European Gaming Industry News.
Industry News
IGT Expands Footprint in Spain’s ‘Salones’ Sector with Launch of New Multi-level Progressive Theme
International Game Technology PLC announced that its latest multi-level progressive (MLP) game, Diamond Mania, has launched in Spain’s Amusement with Prize (AWP) “salones” sector. Diamond Mania will follow the success of IGT’s Magic Fortune Link AWP game in Spain, a high-performing title that recently surpassed a 1000-unit deployment milestone.
“IGT is committed to growing its footprint in Spain by supplying researched-backed, market-attuned games that meet the player preferences in the region. Building on the successful deployment of IGT’s debut title for the salones sector, Magic Fortune Link, we are excited to expand our offering to include Diamond Mania, a unique multi-game jackpot that can help operators achieve excellent results and diversify their gaming floors,” said Maria Aldana, IGT Director of Sales Western Europe and Africa.
Specifically adapted for the salones market, Diamond Mania features four lively base game themes: Samurai Takeo, Majestic Stallion, Ramosis Treasures and Wish Mistress. Featuring proven mechanics for a highly engaging experience for players, Diamond Mania offers three special bonuses, a reel boost, a prize boost and a jackpot bonus, which can combine to activate the super games and mega games features and ultimately lead to the chance to win one of the four progressive jackpots.
Diamond Mania is available on the BINTIA 27-inch multi-game cabinet, which offers dual HD monitors and a topper option for casino-like styling. It features an ergonomic design, programmable LED lighting, vivid high-resolution graphics, an immersive sound system and can be configured with the TITO function.
The game will be exclusively distributed through Orenes Grupo, Spain’s salones sector market leader in operations and gaming machine distribution. Later this year, IGT plans to introduce Treasure Box, the Company’s third MLP developed specifically for Spain’s salones sector, which represents approximately 3000 gaming and bingo halls.
The post IGT Expands Footprint in Spain’s ‘Salones’ Sector with Launch of New Multi-level Progressive Theme appeared first on European Gaming Industry News.
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