Industry News
Push Gaming announces Boom Casino collaboration
Newly launched casino to offer exclusive bonus rounds on hugely popular Jammin’ Jars slot
B2B gaming supplier Push Gaming is launching an exclusive promotional bonus collaboration with Hero Gaming’s new flagship brand, Boom Casino.
Launched at the beginning of February 2020 on the back of extensive player interviews and feedback, Boom Casino has set a new standard for the modern casino experience and has been created with the next generation of player in mind.
Offering a wealth of cutting-edge features, Boom Casino’s site is fully customisable and designed for any ability level. Industry leading game data, search technology, and UX technology aid players in the game selection process, and the experts’ area provides enthusiasts with a wealth of interesting game reviews and casino trivia.
Every new account registered with a €20 deposit will be rewarded with a bonus round on Push Gaming’s hugely popular chart-topping slot Jammin’ Jars, originally launched in 2018, and a firm player favourite ever since. Players who register with €50 or more will be rewarded with two bonus rounds, with potential wins of up to €8,000 available via the game’s features.
Jammin’ Jars is also set for a full takeover of Boom Casino’s landing page; ensuring every player that visits the site will be able to instantly get in on the promotional action.
Commenting on the collaboration, Sam Brown, Chief Commercial Officer at Boom Casino said:
“Our latest flagship casino is designed for the next generation player; defining the future casino experience as it should be. It made perfect sense for us to collaborate with one of the industry’s most forward-thinking gaming developers.
“A firm chart staple since its launch in 2018, we’re sure that Push Gaming’s Jammin’ Jars will be the ideal promotional addition to introduce players to a whole new world of gaming.”
Jack Riley, Senior Account Manager at Push Gaming added:
“We’re delighted to announce our partnership with Boom Casino. The quality of the product that they have managed to achieve speaks for itself, and we’re thrilled to be collaborating together.
“For us, the similarities between the two products on offer are clear to see, both heavily focused on user experience and a ‘players first’ mentality. We’re sure that Boom Casino is set to be on to a winner with one of the most exciting and valuable bonus rounds in the industry.”
Push Gaming’s engaging catalogue of award-winning content has received multiple industry honours for its entertaining gameplay.
With a wealth of specialist games, platform feature innovations and in-game mechanics set to hit the market during 2020, Push Gaming has ambitious plans for the year ahead following its acquisition of Game Server Integrations (GSI) at the beginning of the year.
Industry News
Gaming Industry Veteran Kent Young Launches New AI-Powered Gaming Technology and Content Venture, Predigy
Kent Young, the gaming industry visionary behind True Blue Gaming and Spin Games, has launched his third major venture, Predigy. Following a track record of two consecutive lucrative exits, Young’s latest venture is poised to disrupt the sector by leveraging advanced Artificial Intelligence, to create alternative gaming applications for existing and emerging gaming related segments.
Predigy enters the market with a singular mission: to harness the generative power of AI to develop alternative gaming technology and content that moves beyond traditional casino applications. As the industry at large seeks to adopt new and innovative verticals, Predigy will focus on building immersive, AI-adaptive applications that bridge the gap between alternative verticals and real-money wagering.
“The gaming and related verticals landscape is currently undergoing its most significant transformation in history. With True Blue, we focused on land-based content innovation. With Spin Games, we pioneered the early days of North American iGaming digital content and RGS technology. With Predigy, we are looking specifically at how AI development environments can fundamentally alter technology, design applications, and player interaction. We are building alternative gaming applications as the traditional environment and gameplay evolve in real-time,” said Kent Young, Founder of Predigy.
The post Gaming Industry Veteran Kent Young Launches New AI-Powered Gaming Technology and Content Venture, Predigy appeared first on Americas iGaming & Sports Betting News.
FlashWins
Flows to Launch New In-session Gamification Product FlashWins
Flows has unveiled FlashWins, a standalone gamification solution delivered via the FlowsPlay layer. As the industry’s premier no-code automation platform, Flows continues to streamline orchestration for operators, making FlashWins a powerful follow-up to the successful FlowsJackpots release.
FlashWins is an in-session instant-win experience designed to turn live play into moments of anticipation, excitement, and reward. Triggered by real-time player activity, FlashWins introduces a live prize ticker and countdown directly into gameplay, ensuring the next win opportunity is always visible and momentum never drops.
Built for speed and flexibility, FlashWins allows operators to configure instant-win mechanics, timing, and triggers without touching core game logic. Each win is delivered through bold, themed animations that can be fully customised and branded, ensuring the experience feels native to the casino product rather than an overlay or bolt-on.
FlashWins is a standalone product built on top of the Flows platform using FlowsPlay, Flows’ rapid-build product layer. It showcases how quickly new commercial products can be created, launched and iterated using Flows’ underlying automation engine, without impacting the core platform.
James King, CEO of Flows, said: “FlashWins is a great example of what becomes possible when you separate the engine from the experience. Using FlowsPlay, we were able to design, build, and launch a completely new instant-win product in a fraction of the time this would traditionally take and our clients can do the same.
“What excites me most is how quickly operators can now move from an idea to a live, branded product. FlashWins shows how easy it is to create high-impact gamification layers on top of Flows, test them in the wild, and evolve them fast all without touching the core platform.”
The post Flows to Launch New In-session Gamification Product FlashWins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Playtika Announces Organisational Changes and New Layoffs
Playtika Holding Corp. has announced a major restructuring plan for Q1 2026. In the streamlining process, the company will dismiss 15% of its workforce during Q1 2026 and will recognise costs of $12-15 million for compensating employees and accompanying costs. At the end of 2024, the company had about 3500 employees. This means the company will shed 500 employees. Estimates are that about 1000 of the company’s employees are in Israel.
Playtika founder and CEO Robert Antokol wrote in a letter to employees, “The decision was not made lightly, and it reflects a fundamental change in the way we operate, so that we can invest in the future and continue to lead in the highly competitive environment of the mobile gaming market.”
Antokol added that for years, Playtika has been operating from a broad growth perspective, while implementing similar resource allocation models across its entire game portfolio. “The economic reality of the industry has changed, and the ‘one-size-fits-all’ approach is no longer appropriate for the new reality,” Antokol wrote.
According to him, in order to continue leading, the cost structure must be adjusted. “If we do not make the necessary adjustments to the cost structure today, we will compromise our ability to invest in the growth and future of the company. We cannot continue to allocate resources to mature games at the same historical levels while simultaneously trying to build a new future. By precisely adjusting our investment scope across our entire game portfolio, we can free up the resources needed to invest in games with high growth potential,” he explained.
Antokol continued: “This time is different,” because the change opens a new chapter for the company that will create new growth opportunities for it. “This is not a retreat, but a proactive move to focus strength and power. Our aim remains unchanged: to be the leading independent mobile games company in the West,” Antokol wrote, adding that Playtika will do this, among other things, by developing a new game development channel and expanding direct-to-consumer (DTC) sales, as well as using AI and automation. “This is our moment to shape the next decade of Playtika. I am confident that with your passion and focus, we will not only get through this period, but we will grow together and lead Playtika to be stronger than ever,” concluded Antokol.
The post Playtika Announces Organisational Changes and New Layoffs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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